Jam-pack your APK with huge ROI

[Galaksion Ad Network]

Searching for the most profitable way to monetize an app? In this article, you’ll find the guide to a one-of-a-kind promotion strategy for apps — advertising networks. Plunge into this text and learn how to increase your app earnings in leaps and bounds.

Android VS IOS: Choose your fighter

Let’s start with the battle between Android and IOS. It’s definitely a matter of taste. However, although iPhone apps have higher revenue, Android wins in other aspects. Firstly, it takes over 70% of the global mobile OS market (according to Statista), so there’s more traffic there. Secondly, if you launch your campaigns in Tier-2 and Tier-3,choosing IOS is meaningless. Android is an absolute leader there, with 95.16% market share in India, 81.45% in Brazil, 77.46% in Mexico, 74.76% in China, and more. Thirdly, as IOS has fewer traffic volumes, it has higher competition and requires more spending. Therefore, we’ve decided to concentrate on Android in this article.

Android Specifics

Android has several options for app downloads. The most significant are:

APK (Application Package Kit)

Unlike iPhone, where apps can only be saved from the App Store, Android allows app installations from any source using an installer file with the extension .apk. An APK is an archive containing all the essential components of an app, similar to a .exe file on a computer.

App

This is the ready-to-use tool downloaded from app stores. Apps can be installed on both Android and iOS, while APK files are exclusive to Android.

APK monetization

Okay, Galaksion: how can I promote APK? You can monetize it through ad networks, social media, UAC (Google Universal App Campaigns), ASO (Application Stores Optimization), SEO, or Inapp.

Advertising networks aren’t the most obvious way to promote apps, but in some cases, they’re the perfect option.

Reasons to monetize apps in ad networks:

1. Clear and manageable traffic

Ad networks offer a hands-on approach to traffic optimization. Unlike Google or Facebook, where the system handles most processes, ad networks allow you to adjust bids and combinations based on performance manually.

1. Large traffic volumes

Many advertising networks on the market provide a more personal approach to your offers and needs. Some specialize in regions like Asia, while others focus on verticals such as gambling. It allows you to find more suitable traffic for your case and ensure monetization opportunities.

1. No account bans

Unlike Facebook, where account farming and frequent system updates are expected, ad networks provide stability. You work from one account, simplifying moderation.

1. Personal support

Have you ever tried to reach out to such traffic sources as Facebook or Google? It usually takes weeks or months to get an answer about your difficulties. In ad networks, you have 24/7 support from your personal managers. They can recommend offers that work specifically on your traffic, advise rates, help to optimize your campaign, or solve your problems right away.

Using the perks of advertising networks, you can optimize your APK promotion strategy, get more traffic volumes, and increase your app's profitability.

Treasure chest with tips for APK campaigns: GEOs, volumes, rates

You’ve got the benefits of choosing advertising networks for app monetization. Now there’s a new challenge — to pick an ad network that will suit your offer in all aspects. You’re lucky, you’ve already found one! We provide traffic only directly from website owners, not using bots or resell. To earn even more on APKs, use a bunch of Galaksion’s features: a CPA pricing model to pay only for conversions, a free base of creatives, help from your personal manager and others. Here’re the main recommendations from our team to drive traffic to APKs:

1. Top GEOs for easy conversions and offer tests: IN, BR, ID. But not only them! Asia, Latam, and Africa, in general, bring incredible results. You can see more of this in the table below.
2. Traffic volumes and working rates for your campaigns:

GEOs​	Impressions​	CPA RATE​
IN​	541 496 972​	$0,10​
BR​	72 501 818​	$0,16​
ID​	138 908 502​	$0,12​
MX​	88 425 453​	$0,16​
PH​	116 220 085​	$0,12​
TR​	13 983 018​	$0,09​
PK​	24 180 180​	$0,14​
BD​	22 359 428​	$0,13​
ID​	3 260 209​	$0,43​
ZA​	14 231 661​	$0,13​
AR​	36 079 591​	$0,12​
CO​	31 254 987​	$0,09​
EG​	28 796 326​	$0,09​

Optimization recharge for APK campaigns

You’ve launched your APK campaign and it lives up to your expectations! What’s next? There’re some hacks to boost your ROI:

• Choose thematic websites with content downloads. Enhance rates on this traffic source as APK offers hit the bull’s eye with it.
• Launch campaigns with competitive rates. This initial investment can become a base for future scaling.
• Conduct A/B testing. Experiment with different strategies, focusing on the names of your APK files. The right name can significantly impact open rates.
• Improve file names. Use native names or imitate proper file names to influence the effectiveness of your ad campaigns. A well-chosen name can lead to higher engagement and better results.

And don’t hesitate to ask your manager for secret insights on your case!

Are you ready to fuel your apps with earnings? Register now and launch your campaign with a 15% extra bonus and our recommendations right away!

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