Keyword Management on live campaign.

[tom804]

So i'm running a new campaign on Bing of course. Recently looked at my keywords and I've noticed that a few are below first page big and low search volume? Just wondering what do you guys/gals do with keywords like this. Also do you pause bad performing keywords or delete them?

 

[Dispply]

I believe that there still some profit, otherwise there won't be any purpose in running them.

 

[tom804]

I believe that there still some profit, otherwise there won't be any purpose in running them.

Yeah but do they affect your campaigns quality score?

 

[azgold]

Re the low volume keywords, are they super targeted?

 

[tom804]

Yeah they're pretty targeted.

 

[FrederickSEO]

hello, i am running bing too but no good result yet.
imo i will let them alive about 2-3 days, if they can't bring 1 impression/day, then i cut them down.
do you use LPs man?

 

[internalsoul]

tom804 Are your keywords broad or exact?

 

[azgold]

tom804 Are your keywords broad or exact?

That was going to be my next question.

I've had things slow to a halt using exact; ran through my entire budget in seconds flat using broad. (Not Bing)

Re bad performing keywords, I paused them if they were well-targeted. Have no idea if that affected anything score-wise.

 

[Dr. Evil]

So i'm running a new campaign on Bing of course. Recently looked at my keywords and I've noticed that a few are below first page big and low search volume? Just wondering what do you guys/gals do with keywords like this. Also do you pause bad performing keywords or delete them?

I usually work on high search volume keywords as well as high competition. The CPC cost a little bit higher as well as always concern about the competitors. But this is fun. When I bid others I got huge click and quality leads. Spy tools help me a lot to stick my position.

 

[tom804]

hello, i am running bing too but no good result yet.
imo i will let them alive about 2-3 days, if they can't bring 1 impression/day, then i cut them down.
do you use LPs man?

Yeah I always use a landing page.

tom804 Are your keywords broad or exact?

Actually I bid using broad modified, phrase, and exact all in one ad group for each keyword.

I usually work on high search volume keywords as well as high competition. The CPC cost a little bit higher as well as always concern about the competitors. But this is fun. When I bid others I got huge click and quality leads. Spy tools help me a lot to stick my position.

Yeah that's what I usually do as well. High volume but costly keywords. This time around I wanted to try using a lot of low volume cheap keywords. For awhile it seemed to be going well (bringing in $144 bucks a day). Things have since dropped off. At this point now i'm only pausing keywords that have a quality score of 6 or less. Low volume search words i'm letting run since I believe they have no affect on anything what so ever. I've also started using rotate ads more evenly instead of optimized for clicks.

 

[Lambo]

Spy tools help me a lot to stick my position.

which spy tools do you recommend?

 

[tom804]

Can't tell if its a waste of time targeting all three match types.

 

[azgold]

Can't tell if its a waste of time targeting all three match types.

Maybe pause two and test them one at a time? Keep pruning in each group until you have the best performers then let 'er run?

 

[tom804]

Maybe pause two and test them one at a time? Keep pruning in each group until you have the best performers then let 'er run?

I dunno I think my problem is i've got one Ad Group with over 400 keywords. At that point its a bit unmanageable.

 

[azgold]

I dunno I think my problem is i've got one Ad Group with over 400 keywords. At that point its a bit unmanageable.

That is a lot to prune down, although tracking should be able to tell you which kws are your top performers. Maybe it's too soon to determine that.

I think it's normal to have a mix but would it be easier to set up a new campaign for each category (broad, exact, phrase) of kws...assuming you have your lists saved somewhere?

 

[tom804]

That is a lot to prune down, although tracking should be able to tell you which kws are your top performers. Maybe it's too soon to determine that.

I think it's normal to have a mix but would it be easier to set up a new campaign for each category (broad, exact, phrase) of kws...assuming you have your lists saved somewhere?

When you say new campaign for each category do you mean like this.

Campaign > Broad keywords only
Campaign > Phrase keywords only
Campaign > Exact keywords only

 

[azgold]

When you say new campaign for each category do you mean like this.

Campaign > Broad keywords only
Campaign > Phrase keywords only
Campaign > Exact keywords only

Yup. If your tracker isn't giving you enough kw info to make it obvious, would it be easier to just initialize things this way then take the winners of each category and put them together into a prize-winning-money-makin' recipe?