Keyword Targeting On Outbrain

[Ryan Bartman]

Hey guys,

Has anyone done contextual keyword targeting on Outbrain and would you recommend doing this or do you think better to just start blacklisting broad and optimize from there? Thank you!

 

[Anna Voluum DSP]

The idea behind our Contextual Targeting is that it searches for keywords declared in the campaign to display only those ads that refer to the web page's content. This is still a beta feature though. I'd would recommend that you hold on as it's being improved and worked on now, as we speak. I'll definitely let you know once improved and ready for you to test.
Thanks,
Justyna