Nice action taking buddy, keep going!I thought about this definitely but I really like the lander what they have. I don't even have domain or own a builder license
About the lander; it doesn't matter if YOU like it. You should let the data decide which lander is the best. ALWAYS split test direct linking against a couple of your own landers.
Those are just too many words to start. You need to use SKAGs (single keyword ad groups) with "root keywords" and let the data find the winner keywords for you.
Example SKAG Ad Group with BMM+ (broad modifier), phrase and exact matching with WORK AT HOME as the root keyword:
Ad Group WORK AT HOME
+work +at +home (broad match modifier)
"work at home" (phrase match)
[work at home] (exact match)
You want to collect data and prune wasteful keywords (impressions but no clicks & clicks but no conversions). Just pause the "wasters". This helps to get your QS above the 7+ threshold.
Make sure you only running on the "Bing, Yahoo & AOL Search Network Only" for now. You can setup separate campaigns for Syndicated Search and Native later.
Make one change only when running tests. Collect the data. If positive, keep the change. If negative, revert. Rinse & repeat.
Also, don't forget to use Bing Ad Tokens in your tracker.
Example:
The most important one to use as a minimum are bolded.
{AdGroup} Ad Group Name
{AdId} Ad ID Number
{BidMatchType} Type Of Keyword Match Type
{Device} The Type Of Device The Click Came From
- bb = bidded broad
- be = bidded exact
- bp = bidded phrase
{keyword} The Keyword That Triggered The Ad
- c = desktop/laptop
- m = mobile
- t = tablet
{MatchType} Type Of Match Type
{msclkid} Unique Click ID
- b = broad
- e = exact
- p = phrase
{Network} The Ad Network Where Ad Served
{QueryString} The Search Query Entered By User To Display Ad
- o = Bing, AOL and Yahoo Search Only
- s = Syndicated Search Partners
{TargetID} What Triggered Ad
- dat = dynamic ad target
- kwd = keyword
- aud = remarketing list
How big is the difference? I always have a little difference, maybe bing shows you only the people that use that keyword and bemob shows you the bing reviewers, some bots and people who is not on your geo and is using different keywords, show us some screenshots (hiding your private info)
