Like banks, should Google, master to the gates of our online world, be regulated?

[v9designbuild]

TechCrunch recently published an article "The Time Has Come To Regulate Search Engine Marketing And SEO)". The essence of the article is that Google (and now Bing, of course, naturally) is the opaque "governor" of our online business world and should be regulated, with its "Chinese walls" rent asunder.

 

[Linda Buquet]

Sounds like an interesting read. Thanks for sharing!

 

[keywordresearch]

In time I could see them being more regulated. We have already seen the European Union make moves to control Google somewhat with forcing them to limit their user data retention lengths.

 

[djbaxter]

The best regulator is a strong competitor. Go Bing!

 

[keywordresearch]

I agree, I am 100% behind MicroSoft as they try to gain some ground with Bing. Google has been too dominant for too long. Good competition does keep everyone honest and it helps progression.

 

[v9designbuild]

The essence of the article is stated in the final paragraph: "The only real solution is disclosure. Transparency. Those traffic generators that use rule-based algorithms to determine result sets must publicly disclose their methodologies..."

Microsoft's algorithm is just as much held secret as Google's, meaning neither have transparency.