I have run my ads to an ad network. So far I got only 1% CTR against the impression but no conversion yet. Do you think 1% is good? Would you like to suggest what is the minimum should be optimum/minimum CTR?
Media Buying CTR 1%. Is It Good?
- Thread starter Jim Moriarty
- Start date
MarinaKimia
Well-Known Member
I´d say the "standard" CTR is usually 0,5%, so 1% sounds decent to me 
Depends on traffic source and targeting.
If you run search PPC it might look low.
For cold traffic like banners or PPV this is pretty decent.
In Facebook - for right column ads it is good, for newsfeed ads it is not the best ctr. But it depends on targeting.
What platform do you use?
If you run search PPC it might look low.
For cold traffic like banners or PPV this is pretty decent.
In Facebook - for right column ads it is good, for newsfeed ads it is not the best ctr. But it depends on targeting.
What platform do you use?
Facebook and Adwords.
1% CTR is kinda poor for these traffic sources.
I suggest improve your images and targeting.
Would you like to tell me what is should be the minimum CTR for these networks?
servandosilva
Well-Known Member
For FB I kill almost anything below 3% CTR.
However, CTR doesn't matter as long as your CR is good and you're profiting. it's just a general metric.
Anything above 6% I would consider it great CTR.
it depends on your traffic source, if the pop traffic, I think its good enough to do optimization.
its always depending on where the banner is placed - if you are talking about banners
It's definitely much higher than the average CTR!
Is there any definition of minimum CTR?
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