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GENERAL INFO
  • Today Vietnam is a lower-middle income country in the South East Asia region with 6,8% GDP growth rate;
  • GDP per capita was $2551 in 2018. It’s expected to grow and reach $3931 by 2024;
  • Salaries in Vietnam vary between $ 101,27 per month (minimum salary) to $ 3313,15 per month (maximum salary). The median monthly salary is $ 725,76;
  • Vietnam’s population reached 97,429,061 in 2019 compared to 91M in 2013 and is expected to expand to 120 million by 2050;
  • There are 54 ethnic groups within the country. The most major ethnic group is Kinh (Viet) - 85.7%.
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DEVICE’S USAGE


Device’s usage is the following: 72% smartphone, 43% laptop or desktop and 13% tablet. Average daily time spent using the internet via the device is 6 hours 42 minutes.

E-COMMERCE VALUE

  • Revenue in the eCommerce market amounts to US$2,709m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 13.8%, resulting in a market volume of US$4,537m by 2023.
  • 51,1M people purchase goods via e-commerce;
  • Average annual revenue per user of consumer goods e-commerce (ARPU) is $53.6;
  • E-commerce spent per capita is $65;
  • In the year 2017 a share of 34.3% of users was 25-34 years old;
  • In 2019, 28% of total eCommerce purchases will be paid by E-wallet.
  • Ho Chi Minh and Ha Noi city represent the most profitable markets in Vietnam.
  • Women constitute 64% of all online buyers, respectively, men are the remaining 36%.
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Statistics shown can be found by following this
link

MILLENIALS

Vietnamese millennials (23-39 years old) are highly concerned about food safety and health. They are willing to pay more for natural ingredients and health supplements. Besides, they prefer clear labels which disclose a product’s origin and ingredients. Keep it in mind while you will mastering landing pages for nutraceuticals.

They also favor friends or families’ reviews to evaluate new products, so use a storytelling approach to convince them that your product meets their needs. Take a look at the example below.

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PAYMENT METHOD

Cash on delivery is the most common payment method chosen by Vietnamese. Bank transfer, credit cars payment, e-wallet are close behind.

BEST PERFORMING VERTICALS

The affiliate marketing community is well aware of the successful verticals in Vietnam. Sexual health, nutraceuticals, and skincare. This is a trend not only for Vietnam but throughout Asia. The big difference is that the Vietnamese are very concerned about food safety and health, thus products with natural ingredients and health supplements catch the consumers’ interest. These are good old products marketers become accustomed to.

MGID has partnered with Vietnamese top publishers vietnamnet.vn and yeah1.com to vary the demand. This is a real shot for a breakthrough since we’ve already seen the result of the BFSI-campaigns and online pharmacy promotion.

As for the promotion funnel being used a lot - we see that straight sale works as well as a content marketing approach.

CREATIVE’S TIP
  • Triple-check the copy! You need to be sure you have the right headline;
  • Well, as usual, real-looking people have higher CTR, but keep in mind, they should be local;
  • As for the food images, it’s better to show ingredients;
  • If you want to surprise the Vietnamese, we suggest choosing something more relevant with a local twist or interesting at first glance with an incomprehensible origin rather than a shocking image;
  • We also suggest turning your attention to the helminth issue. Here are a few examples of the images with high CTR;
  • Also, headlines mentioning discounts have a higher CTR!
  • It is best to use a real background for images of certain products, rather than something abstract. Take a look at the example below:
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  • If you want to advertise products for children health, you should use collages showing children faces and the product. This will help to generate a higher CTR;
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  • Do not forget that all captions must be in Vietnamese;
  • MGID is also partnered with KIA. After the test, we realized that photos of cars on a real background (city, nature) or its interior photos have a higher CTR;
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Now let’s consider which strategy to follow in order to promote products aimed at fighting the helminth infection. You can see the teasers with high CTR below.

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It’s obvious that images of fresh fruits, vegetables, or plants work as well as images of female doctors. Next, how to make people interested and convert them into leads? You can use several approaches. Firstly, you may tell a story about a woman, who had such an infection and how with the help of this product she solved this problem. Or you can write an interview with a doctor by explaining how and why the infection works, and how to deal with it with the help of your product. Your goal is to convince people, so make sure your information is credible.

On the whole, we suggest trying a few approaches to see which one works best for your audience!

MGID TRAFFIC DISTRIBUTION

MGID traffic distribution is the following: desktop (19%), mobile (78%) and tablets (3%). Overall, MGID processes around 3,5 million clicks per week in Vietnam.

Sign up via this link and get a 25% credit match for the first (at least) $ 500 deposit!

Share your insights or experience with us in the comments below!

MGID team
 
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GENERAL INFO
  • Indonesia is the largest middle-income country in Southeast Asia comprised of more than 300 ethnic groups. Javanese and Sudanese are main ethnic groups representing 40.6% and 15.0% of the people respectively in 2000;
  • GDP per capita fluctuates around $ 4123 in 2019. It is anticipated to go up to $ 5704 by 2024. Then, economic growth is forecasted to reach 5.2% in 2019;
  • Indonesia consists of 34 provinces that have different incomes. For example, according to data from 2017, the nominal GRP per capita was equal to $ 17,374 in Jakarta, $11,732 in East Kalimantan, $ 4,386 in Papua and $ 1,708 in Maluku. So we suggest targeting more profitable regions if you want to generate positive results. Soon, MGID dashboard will have zip code targeting in order to make your targeting more precise;
  • There are more than 700 regional languages. But only Indonesian is the official language.
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DEVICE USAGE

Device usage is the following: 60% smartphone, 22% laptop or desktop and 8% tablet.
Average daily time spent using the internet via the device is 8 hours 36 minutes.

E-COMMERCE VALUE
  • eCommerce market continuously grows and amounts to US$11,133m in 2019. As the annual growth rate equals 10.3%, so market volume is expected to reach US$16,464m by 2023;
  • The number of eCommerce consumers is expected to amount to 241.5m by 2023;
  • Average annual revenue per user of consumer goods e-commerce (ARPU) is US$75.66;
  • In 2019, 32% of total eCommerce goods will be purchased via E-wallet.
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INDONESIAN CONSUMERS

Affluent consumers represent the biggest consumer segment. They are excited to try new products like energy drinks, hair vitamins, auto insurance, etc as a way of self-indulgence.

Indonesian consumers are also price-sensitive, which means they are highly interested in low prices, discounts, and special offers. Besides, they value quality and product attributes, so you should not promote cheap products of dubious quality. You should prioritize quality products at affordable prices. Moreover, keep in mind, that low-income Indonesians prefer Chinese products, high-income families favor Western products and Japanese products.

PAYMENT METHOD

The most popular payment method was bank transfer (45%) and cash on delivery (45%). Credit card accounts only for 2%.

BEST PERFORMING VERTICALS

Nutraceuticals and BFSI (Banking, Financial Services, and Insurance) are dominant verticals on the Indonesian market. The annual growth rate for financial services (savings and investments) is about 10,5% and is projected to reach $ 565 billion by the end of 2030. As to health & beauty products, the annual growth rate is about 6,2%. Indonesian people are highly interested in skin products based on aloe vera. Then, Google research showed that personal loans were very popular in 2018.

You can see top queries on search below:
  • What is the best loan? what facilities are offered?
  • Which banks offer the lowest rates?
  • Is there any promotion?
  • What are the terms & conditions?
Keep in mind the information mentioned above while mastering your landing pages. Now you see what people tend to ask.

Moreover, data proves that people from Bali, Jakarta, and Riau are highly interested in buying a home, auto, and health assurance.

We also suggest you pay attention to Ramadan and Harbolnas (National online shopping day) which represent the two biggest shopping seasons in Indonesia, especially for health & beauty products, apparel, and clothing.

CREATIVE’S TIP
  • Triple-check the copy! You need to be sure you have the right headline;
  • Well, as usual, real-looking people have higher CTR, but keep in mind, they should be local;
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  • Don`t be afraid of something provocative. Indonesian people like it;
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  • If you are promoting not a certain product but some service you should put people in a situation with your creative that will be solved with the service you are promoting;
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  • The short mention of the benefits the person will get from the service in the headlines brings you higher CTR;
  • Promoting a brand you shouldn't hesitate to use its name in a picture. The name will bring clicks;
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  • Interact with people with the creatives to drive interest to a promoted brand or service;
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On the whole, we suggest trying a few approaches to see which one works best for your audience!

MGID TRAFFIC DISTRIBUTION

MGID traffic distribution is the following: desktop (12%), mobile (87%) and tablets (1%).Overall, MGID processes around 3 million clicks per week in Indonesia.

Share your insights or experience with us in the comments below!

Sign up via this link and get a 25% bonus on top of your first $ 500 deposit!

MGID team
 
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MGID traffic distribution is the following: desktop (5%), mobile (94%) and tablets (1%). Overall, MGID processes around 3.5 million clicks per day in India.

MGID top publishers: jagran.com; news18.com; inspiredot.net; onlymyhealth.com; bengali.news18.com; hindi.news18.com; lokmat.news18.com; jagranjosh.com; naidunia.jagran.com; telugu.news18.com; moneycontrol.com; tamil.news18.com; kannada.news18.com; herzindagi.com; gujarati.news18.com; news18.overdrive.in; mid-day.com and many more!

GENERAL INFO

  • India is one of the world’s fastest-growing economies, reaching 7.3 percent of economic growth at the beginning of 2019;
  • India is the second-fastest digitizing economies amongst 17 world-leading economies;
  • GDP per capita is expected to be 2,334.138 USD in Mar 2019 and is projected to reach 3,273.848 USD in Mar 2023;
  • Average monthly income varies widely based on the occupation. Besides, revenues of each region also differ significantly. For instance, Goa has the highest NSDP per capita ($5500), then goes Delhi ($4800), Sikkim ($4300) and Chandigarh ($3500) in 2018. By contrast, NSDP reached only $2600 in Maharashtra, $1400 in Rajasthan, $850 in Manipur and $590 in Bihar.
  • Internet adoption level depends also on the Indian languages. For instance, Hindi Internet Users are expected to exceed the number of English users by 201 million by 2021. On the whole, India is home for 23 constitutionally recognized official languages. Top 10 languages spoken in India according to 2001 census: Hindi (41,03%), Bengali (8,11%), Telugu (7,19%), Marathi (6,99%), Tamil (5,91%), Urdu (5,01%), Gujarati (4,48%), Kannada (3,69%), Malayalam (3,21%) and Oriya (3,21%).
  • Big cricket fans
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    :affiliatefix:
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MILLENIALS VS BABY BOOMERS


Baby Boomers (51-71) perceive ingredients and materials as indicators of quality. By contrast, millennials (23-39) value more customer experience, design, and brand name. In addition, 24% of millennials consider a product scarcity as a sign of being premium compared to 15% baby boomers. Then, more than 40% of male millennials assumed they would make all their purchases online if they could.

One of the top reasons for Indian millennials to shop online is low prices and high discounts. Take into account the information above and make ads that fit millennials' expectations.

E-COMMERCE VALUE
  • The revenue in the eCommerce is projected to be $32,348m in 2019 and $62,284m by 2023;
  • The average revenue per user (ARPU) in the eCommerce market amounts to US$62.95 in 2019;
  • There are 147.8 million eCommerce users in India. This number is expected to reach 358m by 2020 and 657.8m by 2023. You see that the market expands so do not miss out opportunity and promote there;
  • 43% of total eCommerce purchases will be paid by E-wallet in 2019;
WHAT ABOUT DEVICES INDIAN PEOPLE USE TO PURCHASE ONLINE?

56% of Indian online consumers prefer buying via desktop, 29% choose smartphone and 10% of online shoppers use tablets.

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BEST-PERFORMING VERTICALS

If you are looking for profitable offers, take a look at BFSI, health, crowdfunding (donations), nutraceuticals, and gambling.
  • BFSI stands for Banking, Finance, Services, and Insurance. Indian study revealed that millennials are highly concerned about saving and investing in security, like, life insurance and health insurance. We suggest you making advertising campaigns targeting this generation and earn money!
  • Health may include taking tests, make an appointment with the doctor or online consultation;
  • Nutraceuticals are health supplements, skin care products, and weight-loss products;
  • As to gambling, Indian people like fantasy sports and rummy card game.
CREATIVE TIPS:

As to BFSI, we suggest to use photos of real people, preferably women, doing business or tapping something on the laptop;

Generally, our experience shows that Indian people are not interested in black/white images and images with animals. They prefer real-looking images of people smiling or laughing.

As for moneymaking, images with yellow color have higher CTR as yellow is considered to be a symbol of prosperity and trade. Photos of money also convert very well.

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Smoothies, Fruits, Matcha Tea, Coffee Beans work for neutraceuticals, as well as spices and avocado. Indian people avoid using bare bellies or other body parts for advertising.

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Photos of colored pills with discount or family ties images convert very well for the Medicine vertical.

As for crowdfunding, try to use images of hard-working children with headlines from the first person "I dream of getting an education, help me!".

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MGID traffic distribution is the following: desktop (5%), mobile (94%) and tablets (1%). Overall, MGID processes around 3.5 million clicks per day in India.
MGID team :affiliatefix:
 

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GENERAL INFORMATION

  • Italy is the third largest country in the Eurozone with a 42 076 US$ per capita GDP. The economy is stagnating with a GDP growth rate at 0.6%;
  • Italy is the fourth most populous member state of the European Union with a population of 59,221,785;
  • Italian is the official language. Keep it in mind while mastering campaigns. It’s better to use the national language rather than English in Italy;
  • The three largest cities include Rome (2.8 million), Milan (1.3 million) and Naples (1 million);
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Now, let’s figure out some features of the Italians.

According to the 2015 statistics, 48.0% of single people are over the age of 65, of which 61.6% are women and 29% are men. On the whole, the aging population drives greater demand for products and services. As we mentioned above, currently the median age is 46,3 and it’s expected to reach 50 years by 2030. It is useful to know that 40.9% of women in the age of 65-74 years are overweight and 76.9% of them are constant drug consumers. So you see that nutraceuticals product can work very well for the Italian market.

Italians value quality products and good customer service more than promotions. Moreover, they tend to prefer domestic products. So, we suggest focusing on providing quality products and services. Also, make sure your product lives up to the expectations. Studies proved Italian people are highly concerned with the quality of materials and ingredients.

As for households, only 31% of the Italian population lives alone, the majority continues to live with parents. Moreover, Italian millennials are marrying less and having fewer children. For instance, a single person household in Milano equals 52%. Thus, dating proves to be another promising vertical.

DEVICE USAGE (Percentage of the adult population)

97% of Italian people use mobile phones and the distribution of laptop and tablet usage is 62% and 31% respectively.
Average daily time spent using the internet via any device is 6 hours 04 minutes.

E-COMMERCE VALUE
  • eCommerce market is expected to generate up to US$18,991m in 2019;
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 10.4%, resulting in a market volume of US$28,227m by 2023;
  • The average revenue per user (ARPU) currently amounts to US$515.73;
  • The average revenue per user (ARPU) in the eCommerce market amounts to US$515.73 in 2019;
If we consider the eCommerce penetration rate, we see that 97% of 16-24-year-olds, 96% of 25-34 year-olds, 87% of 35-44 year-olds, 82% of 45-54 and 76% of over 55s log in daily.

PAYMENT METHOD

It is expected that 39% of the total eCommerce purchases will be paid by E-wallet in 2019.

However, in 2017, a credit card was the main payment method used by Italians while shopping online, with PayPal and other digital services following after. As for the bank transfer payments and cash-on-delivery, they both remain the most uncommon payment methods for purchases.

BEST-PERFORMING VERTICALS

The search trends of the past few days include erectile dysfunction, diet, diabetes, cellulite, and other inquiries related to vitamins. For example, in Trentino-Alto Adige people are interested in the subject of diabetes compared to other regions. Keep it in mind, while using zip targeting to customize your campaigns in Italy. In general, we see nutraceuticals as one of the leading verticals.

Online dating is also very popular. Predominantly, people from Piedmont, Lombardy, Emilia-Romagna, Veneto, and Lazio are interested in it. On the whole, most Italians are looking for mobile apps. Today, user penetration in online dating is 4.8% (2,6 million users), but it’s expected to reach 5,3% by 2023.

Then, Italians prove to be adventurous, so gambling has a huge success among residents of Sicily, Campania, Calabria, Basilicata, and Apulia.

Finally, money making offers are also some of the most popular ones. The opportunity to make money on Bitcoins looks quite attractive to Italians. Or you can promote investing in Hi-tech company stock. But keep in mind, that you have to make your creatives look credible and reliable.

CREATIVE’S TIP
  • Italians prefer real-looking photos of women with blonde hair. Take a look at the example below:

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  • They also love scandals, rumors, and celebrity news;
  • Body positivity is a new emerging trend gaining popularity among Italian people;

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  • Italian men love shopping as well as women. They also tend to spend a lot of time at home with their children (stay-at-home dad trend).
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  • We also suggest taking into consideration siesta time (3.30 hours) while designing content for entertaining, food or time-consuming services;
  • Try to use photos of bright millionaires, which highlight their appearance, and public lifestyle. They do not look like boring office plankton in gray suits. Those who declare, practice or personify success with a work schedule of no more than two to four hours a day. An example is Gianluca Vacchi. It does not have to be a real person, for the image in the teaser a "shell" is enough;
  • We also recommend using names of real millionaires as common nouns in the headlines, for example, "This method will make you Mark Zuckerberg in three days";

  • If you are going to promote a bicycle, for example, we strongly suggest using the photos of girlfriend or some millionaire riding it. By doing so you CTR should increase;

  • We also noticed that being a dog-lover is becoming the trend, so you can use photos of people with animals in your campaigns.
MGID TRAFFIC DISTRIBUTION

MGID traffic distribution is following: desktop (13%), mobile (83%) and tablets (4%). Overall, MGID processes around 1,5 million clicks per month in Italy.

Sign up via this link and get a 25% bonus on top of your first $ 500 deposit!

MGID team
 
Well am a premium advertising and publisher from mgid since 2015 till now still running ads with mgid but my question is about push notification traffic its support google Adsense if am running there traffic to my website and can mgid low bid push notification country to $0.002 for Africa country , asia country , and Arabic speaking ?
Hello! Please, check your pm :cool:
 
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Hi everyone, today we are going to talk about the hateful ad-blocking!

IAB gives a clear definition of ad-blocking: technology that consumers use to prevent the download or display of advertising”. It takes several forms. The most common are browser extensions. They can block the request for an ad. These extensions can be found for Chrome, Firefox, Safari, and Opera.

Other techniques include Domain Name Services (DNS) and proxy. DNS makes ad serving domain unreachable, while proxy helps to reject ad requests.

Why do people use ad-blocking tools?
  • To protect privacy by reducing the number of cookies;
  • To avoid annoying and unwanted ads, that often lead to scam sites;
  • To improve user experience in term of faster page loading;
  • To prevent battery discharge.
On the whole, ad blocking allows consumers to control the flow of information to which they are exposed. Global Web Index explains in details the profile of ad-blocking users. So, women make up 42% while men are 58%. Then, as to age, statistics show that most of these extensions are used by people between 16 and 44 years old.

The APAC region remains the leader (50%) in using ad-blocking tools, then there’s MEA (49%), North America (45%), Latin America (44%), and Europe (40%).

Users indicated the key reasons why they use ad-blocking tools. Firstly, they see too many ads. Next, they found most of them annoying and irrelevant. Another major reason is that often the ads lead to files with viruses or other malware. Finally, as I indicated above, screen space, page loading time, online privacy, and battery discharge remain other reasons for ad-blocking.

Recent research suggests nearly half of all display ads are categorized as either aggressive or sub-standard. Pop-ups are the main irritating type of online ads.

What do publishers and advertisers need to do?

First of all, we suggest you think about the consumers, not your selfish goals. They became more aware of deceitful practices, so if you want to keep your visitors, ensure your ads are of top quality. The quantity doesn’t matter but the content does. Sure, content creation takes time and skills but the outcome is well worth it. Everyone needs to adjust to new rules, so your goal should be a unique user experience via providing quality content. By doing so, you will not only improve the CTR but also get more conversions in the end. If you start making high-quality creatives - this will affect the health of the entire digital advertising ecosystem.

We have a special creative department, which takes care of content creation in MGID. Make a 500$ deposit and try it out!
If you have any questions, please, leave them in the comments below!

MGID team
 
Mgid is the best advertising so far I have work with since 2015 till today am glad to be a premium advertising and publisher from mgid 100% recommended for people who have not join mgid .
 
Good network but you really need to know how to filter out bad sources and trying to include some good ones anyway for all that it gets. Always build landing pages around your offers for such native traffic they do not work other way at all no matter what.
 
We have great news! Adplexity for push-notifications has proven its effectiveness and is now coming out of Beta tomorrow, on July the 10th. For everyone who used the service during the beta period and has an active subscription, Adplexity offers the EXCLUSIVE price of $ 99 per month! The first payment will be automatically debited on 10.07.2019. You still have a chance to sign up and use the early bird price!

For those who haven't seen this message at the right time - don't worry, we still have your back! Use mgid_p discount coupon to unlock $129 monthly subscription (instead of $149)!

*If you don’t want to become a paid user, contact the guys via live chat or email support@adplexity.com so that they can disable the auto-renewal in advance.
 
Hi, guys!

As we’ve already mentioned in our thread, push notifications are still in trend. That’s why we decided to provide Affiliatefix users with a limited special offer! Only within the MGID platform, you can run push ad campaigns at the CPC rate starting from $0.003

Follow the link to start enjoying your perfect quality traffic & high CR combo

Hurry up and give your business a chance to perform better by getting started with MGID push notifications!

If you have any questions, leave them in the comments below.

MGID team
 
How to build a pre-lander that converts? :affiliatefix:

How does the easiest online customer journey look like? A user clicks on the banner, then they see the offer page (landing page) with a bright and clear call to action like “Buy now,” “Order Now,” “Subscribe now” etc.

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Let’s take a weight-loss cream as an example. The woman is browsing the web, notices the ad, clicks on it, and sees the offer page. The probability that she will make a purchase right here right now is pretty small since she still does not know anything about this product: how it works, and whether this product can solve her problem. That’s where we need a pre-lander. With its help, you can tell a potential client about the effectiveness of the cream, its miraculous composition, and show the before/after photos. Even though a pre-lander adds an extra step in the customer’s journey, it leads to an increase in the conversion rate and allows you to acquire only users interested in your product.

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Our experience shows that prelanders are mostly used to advertise nutra, dating, financial, and gambling products. Next time, we will share with you our insights about how to make a pre-lander that converts for these product categories.

Now, let’s see how to make an effective pre-lander!

TIP 1. Decide on your target audience. Depending on that, you should choose the tone of the pre-lander, pictures, and motivation. You can approach customers with a fear of missing out (“ Do not miss the chance to...”), value for money/time (“Save 50% now”) or nothing to lose like “Try for Free.” Besides, you can convince a user to make the purchase via an interview with an expert. Take a look at the example below.

Let's get checked

TIP 2. Play around with formats. You can convey a message in the form of an article, entertain the audience through quizzes or polls, and offer a solution to their woes using a chatbot.

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TIP 3. It must be well-designed. Use readable fonts and vivid, quality pictures;

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The Perfect Profile Pic Here!

TIP 4. Ensure the pre-lander’s loading speed is fast (no more than 4-5 seconds to load completely). The problem is the longer it takes for your pre-lander to load, the lower your CR will be;

TIP 5. Use a clear call to action with an explicit button. The color of the button should differ from the overall color style of the pre-lander’s design. This will make the button more visible and attract more users.

On the whole, the pre-lander should follow the AIDA model (Аttention → Interest → Desire → Аction)

Attention can be achieved through intrigue, provocation or paradox in a headline, subtitle, or a promising first paragraph.
Interest. Your aim to warm up the audience by explaining what the problem is or to make the user believe they have an unsatisfied need. We suggest highlighting up to 3 compelling arguments that will help to convince the audience.
Desire. Here you say that your product or service can solve a particular problem or satisfy specific needs.
Action. This is actually a call-to-action like “Buy now,” “Register,” “Get trial,” “Don’t miss out!” etc. You need to clarify what the user has to do.

If you have any questions, leave them in the comments below!

MGID TEAM :affiliatefix:
 
Hi MGID, Can I get a refund after top-up account?
I mean after using MGID traffic and think it is not suitable for me, Can I get the leftover deposit?
 
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Hello, today we will be debunking some myths about MGID by telling you about our most important memberships and partnerships :affiliatefix:

First of all, MGID is the first IAB member to announce all its ad formats are IAB-compliant. Interactive Advertising Bureau (IAB) establishes industry standards, conducts research, and provides the online advertising industry with legal support.MGID also became one of the first platforms to adopt the new IAB Tech Lab solutions, such as sellers.json files on its supply platform domains; sellers.json allows buyers to see a list of the authorized sellers and resellers an exchange or SSP works with. Similarly, the SupplyChain tool records the history of an impression, so buyers can see which sellers and resellers are involved in the bid request, giving more transparency and greater end-to-end visibility in the supply chain. To check all current members of IAB click here.

Furthermore, MGID is a member of the Digital Advertising Alliance (DAA), which consists of the leading advertising agencies, publishers, marketing companies, ad networks, and ad tech companies. As a member of the DAA, MGID clearly notifies customers about data collection and practices using an enhanced notice provided via the YourAdChoices Icon or link. The AdChoices have over 200 participants around the world, including companies like: Bloomberg, Facebook, Google, Microsoft, Yahoo!, and etc. Check all members here.

In regards to traffic quality, MGID has its own anti-fraud department and uses the Anura ad fraud protection software. Anura identifies real users, bots, and human fraud, thus allowing for better traffic quality and performance. On the whole, Anura has proven to have close to zero false-positive results and automatically stop leads from illegal sources. To read more about Anura click here.

In addition to this, MGID earned the TAG “Certified Against Fraud” Seal from the Trustworthy Accountability Group (TAG), meaning that MGID follows the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain, malware and internet piracy, as well as promote transparency. Check all members here.

The last, but not least MGID partner is GeoEdge. GeoEdge has over 50 different security and operational categories, so it guards against malware, non-compliance, inappropriate content, data leakage, operational and performance issues. Moreover, it helps MGID to identify Malware Files (Pre Click, Post Click, Page Scan), Malicious URL (Pre Click, Post Click, Page Scan), Phishing URL, Drive-By Download (Pre Click, Post Click), Automatic Redirect, Browser Locking, SSL Certificate Violation and LP change. On the whole, GeoEdge’s security and ad quality service detects over 40% more unique threats than any other vendor.

We do our best to ensure our clients have the best service and we will make further necessary changes to increase accuracy and transparency.

If you have any questions, leave them in the comments below!

MGID TEAM :affiliatefix:
 
Hey, Affiliatefix members :affiliatefix:

Often times, many people are confused about what A / B and split testing is, and others might not even realize that there is also multivariate testing. Today we will try to shed light on all these concepts and show some examples.

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A/B testing and split testing is the same thing. It enables you to divide the traffic between two or more distinct versions of the website (landing page, the home page, etc). Which element to change (design, layout, headline, picture) is up to you.

By contrast, if you need to change a few page elements and then generate variations specifically for those segments, you will pursue multivariate testing. For instance, if you are multivariate testing, you might create different variations of the headline, image, and layout. A multivariate testing software will then combine all these section-specific variations to produce distinctive page versions and then simply divide the traffic between those versions.


What elements can I test?

There are no limitations to what you can test, including websites, landings, emails, images, headlines, body copy, call to action, etc.

As for the landing page, testing elements will likely include the image, headline, body copy, call to action, design, and layout. If you need to test an ad unit, it’s enough to make variations of the image, headline, body copy, and call to action.

Image

The quality of the picture, its location and what is depicted is essential. It is often said that only high-quality pictures will be convincing, but this is not always true. You can never know for sure which image would have the greatest appeal, so it’s better to test several at once.

Headline

Headline testing means testing various title variations of a piece of online media to find the most eye-catching headlines.

The studies handled by Conductor and then by Moz showed that using numbers in your heading generates better results. Try to use “15 Ways to Speed Up the Weight Loss” instead of “Ways to Speed Up the Weight Loss” or “A Single Fruit That Improved My Metabolism And Helped Me Lose 33 Lbs”. People love details!

Some words or phrases often lead to higher CTR and engagement as well. AB tasty suggests you use the following phrases:
  • “How to …”
  • “The {number} facts you didn’t know about …”
  • “How {insert_name} managed to {action} in {days}”
  • “The Complete Guide to …”
  • “What every {target} should know about {subject}”
Another way to add some “color” to your title is to use superlative-stuffed titles that have a mix of exaggerations in them, like “Unbelievable”, “Life-changing”, “Jaw-dropping!”. Personalized titles also work; they show the reader that the content might be helpful for them. For example: “Things You Have Been Doing Wrong Your Whole Life”.

Call-to-action

The Call-to-action must be large enough, noticeable, and clear. We recommend highlighting it with color, adjusting the size, testing different positions of the CTA, and its wording. It can be placed either at the bottom of the page, at the sides of it, or at both bottom and sides. Just make sure you don’t overload your landing page with call-to-action buttons.

Moreover, you can use some special effects to highlight the buttons. One of the most effective ways to do so is to have a pop-up window that says a few words about the product and has a CTA button on it. However, try to keep your pop window in line. It should not pop up right away, give the user some time to examine the product first.

Here are a few classic CTA examples that have proven to be effective: “Buy now”, “Sign up now”, “Add to cart”, “Download now”, “Find more” etc. You can also use CTA buttons that provide a more personalized approach. For example “Get your bottle at 20% discount now”, “Reserve a spot for me now”.

Layout

The most important quality of a layout is how coherent it is. The text must be easy to read; bad typography, incorrect font size, and poor spacing can make reading a real problem. Use F and Z patterns and place the key info and hyperlinks into the right place to engage the reader with the landing page. Use block quotes to help highlight the most important parts of the text. Hyperlinks and CTA buttons should be the same color. Also, do not use flat-looking buttons, add some life to it, give it some volume, add some shadow to it.

Here an example of the pre-landing page. You see we test images and text length.


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Finally, when running an A / B test, we suggest changing only one element between versions so that you will be able to find out easily which factor led to the higher CTR.

If you have any questions, leave them in the comments below!

MGID team :affiliatefix:

References
Headline Testing
How to Effectively A/B Test your Content Headlines
 
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