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Well, that depends on the kind of automation you want to implement.
The usual automation in our business (Internet Marketing, Affiliate Marketing, CPA Marketing) is the use of an autoresponder, e.g Aweber, in the backend. That's no challenge.
If you want more "automation" in your business, you have to use outsourcing to let tasks be done. You will be only a kind of manager putting the various results together.
But that can be indeed a challenge, especially seen from the required budget
Of course automation should finally result in cost- and especially time savings.Budgets should never be a constraint to automation. In fact the chief objective of automation is cost savings! In my opinion, an automated business development solution should primarily target cost reduction and then offer additional product features.