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I think this has to come down to niche specific books because all business are not run and marketed in the same way and to the same audience. I think Entrepreneurship is more generic and that's what you can have a best book on.What is The best Books for Business, Marketing and Entrepreneurship??
The practical advice mixed with mindset shifts really helped me get clearer on my goals and customer focus. Also added a few others mentioned here to my reading list. It’s great seeing a mix of classic and modern titles.Sales Success by Brian Tracy is a really helpful read. Do you know what the 7 essential skills that every salesperson must master?
1. Prospecting
2. Identifying the customer's needs
3. Building rapport or trustworthiness
4. Presenting
5. Answering customer objections
6. Closing the sale
7. Asking for referrals
Brian Tracy talks about this is his book.
Other helpful books are Dot Com Secrets by Russell Brunson (this taught me about the perceived value of what I'm offering), and Copywriting Secrets by Jim Edwards (this taught me about altering my advertising message depending on the traffic temperature). Also, the 1-Page Marketing Plan by Alan Dib is also a good read (this taught me about offering a lot of value and not competing on price), Building a StoryBrand by Ed Miller (this taught me about story selling on the About Us page of an ecommerce page to build trust).