Yes, I have heard that people should use PPC as a tester. HOwever, I am so afraid to try it. i just don't want to lose a ton of money. But, just because you said that, I will look at it in a different way and may give it a try. I know about it because I have Perry Marshall's course. I just always avoided it. HOwever, I do think I'll try it out.J.Albright said:See, I may be "the Lone Wolf" here (LOL!!) But Personally, I love PPC advertising, especially when you have a new website, ect. Why? You get INSTANT traffic(unlike seo or linking or articles or blogging, ect.) and you know right away if you have a dud or not. After 100 clicks, if you don't have any sales (or whatever you're trying to do on your site) usually after 100 clicks, you have a pretty good idea, one way or the other...