Graybeard
Well-Known Member
what's the math here?Leads wouldn't need to have refunds. The download is free.
CPM (mailings count) email list cost/count (A)
Pay out on a conversion? (P)
is there one? Is your primary interest building a MMO email list?
A/P =x or the number of clicks to break even
CTR or Sign-ups:
1:6 =120--that's a very good and professional landing page
1:3 =60 --that's a excellent landing page
Did you test a few landing pages with some CPC push or native to find the best one for the email campaign --before you used higher price email lists. that would be like $20xLP tests well spent.
Even some pop-ups at a low cost might tell you something.
I am guessing not. There is a progression in marketing anything.
I would always spend a little testing before using email lists or SE ads (SEM). You can lose a lot of money, real fast with Google Ads for (SEM) at $1-$2 CPC