Once you have a keyword phrase (or keyword phrases) that can bring traffic, you will want Google to rank your site well for that keyword. That means you need to learn what Google wants to see and then give it to them. There are a lot of different factors that you need to learn and some are more important than others. It’s widely believed that these are the most important 10 factors that Google wants to see:
Keyword use in title tag
Anchor text of inbound links
Global link popularity of the site
Age of the site
Link popularity within the site’s internal link structure
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