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Price per conversion has decreased in 3.1 times

kirsl

Traffic Manager
Traffic Manager
Global Network
Hello everyone.

I just want to share a statistics how you can reach conversion cost less than 1$ via POPS traffic channel. It's a statistic one of our advertiser for financial offer with Africa geo. What we do:
1. Optimization rules: we add to blacklist sources with 1000 impressions and 0 conversions;
2. We filter sources wit expensive conversions;
3. We create additional campaigns with white lists sources with conversions.

How you see on the screenshots, we decrease conversion cost in 3.1 times and increased ad campaign efficient in 3.51 times.

2017-03-15_17-13-54-2-1024x580.png
 
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I'm not sure, what's wrong? You don't believe or what? Or you just can't reach something like this result?
 
Yea nice results but increased conversion always results drop in traffic. And your revenue is now 44 times less than before. You will need a lot of time to recover any loses if you are an affiliate and until than your sources can dry out or simply stop delivering conversions. So this campaign will result in negative.

So in this case if you are
AFFILIATE - you are negative
DIRECT Advertiser - hoping to get positive with further leads monetization.

Basically you are f***** up.
Thats the truth of pops.
 
Yea nice results but increased conversion always results drop in traffic. And your revenue is now 44 times less than before. You will need a lot of time to recover any loses if you are an affiliate and until than your sources can dry out or simply stop delivering conversions. So this campaign will result in negative.

So in this case if you are
AFFILIATE - you are negative
DIRECT Advertiser - hoping to get positive with further leads monetization.

Basically you are f***** up.
Thats the truth of pops.

not rly. We have running 2 types of campaigns: whitelisted and main campaigns with blacklists. We just sorted conversion sources for new campaigns ;)
 
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