Looking for someone to buy CPM traffic for your iGaming offers? Look no further than our guest expert, who has achieved a remarkable 326% ROI and earned over $4,000. And the good news is, he's willing to share his winning strategies with you so you can apply them to your next affiliate campaign.
However, it's important to remember that while our expert's case study is certainly impressive, it shouldn't be taken as a one-size-fits-all template. Instead, use it as inspiration to set your own ambitious goals and develop your own unique approach.
Don't be afraid to reach out to the managers of your ad or affiliate network for assistance - clear and effective communication is key to success in this industry.
Keep in mind that every traffic source is unique, and there are always opportunities to discover golden traffic bundles and pricing tweaks that can improve your campaign's performance.
If you're planning a CPM-based campaign for an iGaming product, our partner affiliate's unique expertise can help you avoid costly mistakes and achieve your goals.
Case study details:
Traffic: Social Bar CPM by Adsterra
Offer: All traffic iGaming
GEO: Thailand (TH)
Spent: $1,230
Earned: $5,235
Profit: $4,005
ROI: 325.6%
In this case study, we'll explore effective strategies for acquiring affordable CPM traffic for iGaming offers. If you're looking for a source of CPM ad views, be sure to consider Adsterra.
Greetings everyone,
In this case study, I'll be sharing the results of my recent SEA campaign (Thailand) for an iGaming offer. You'll learn how to optimize your CPM campaign and maximize profits from the offer. Let's dive in!
Choosing the offer
I went through several affiliate networks with a clear goal in mind - finding the perfect offer. After a thorough search, I finally found one that met all of my initial requirements.
This particular casino offer ticks all the right boxes: the minimum deposit amount is just ₹500 (which is roughly $12, a reasonable amount for Thailand), it offers local payment methods, boasts a visually appealing website, and provides a wide variety of slot and game types to choose from. Overall, it's an excellent offer - the only potential downside being the initial deposit amount, but it's not a major issue.
To sum up the offer's key details:
- Conversion type: CPA
- Vertical: iGaming
- Device format: All
- OS type: All
- Restrictions: no incent, no fraud, no e-mail, minimum deposit: ฿500
- Payment for each FTD – $25
The strategy
If you're purchasing CPM traffic for iGaming offers (or any offer for that matter), it's crucial to pay close attention to your bidding, limits, and statistics. Regularly optimizing your campaign is also necessary, as failing to do so can lead to negative ROI.
I made the mistake of neglecting optimization in one of my campaigns, resulting in a significant drop in ROI. Don't make the same mistake - stay vigilant and regularly update your limits to prevent your campaign from failing.
To find some inspiration for my own campaign, I scanned Alexa's top results for iGaming-related sites that advertise on the internet and used spy tools to discover some engaging creatives.
My initial bid was set at $1 for every 1,000 impressions. With a short amount of time to work with, I needed to make the most of this traffic and focus on finding the best placements.
iGaming creatives
When it comes to creating iGaming creatives, there's no need to reinvent the wheel. Utilizing spy tools can help you stay current with trends in your target geos and avoid uploading poor-quality creatives.
While it's essential to keep a creative's life cycle in mind, it's also worth noting that many advertisers and media buyers in the casino market prefer to save a few creatives as a reserve, like 1xbet and other casinos.
My recommendation is to submit as many creatives as possible right from the start. This way, you can avoid the hassle of constantly updating and adding new ones. In my experience, having 15 pieces is more than enough.
It's important to keep in mind that the Social Bar ad unit used in this case study implies interaction. Therefore, when creating your creatives, ensure that they're not static and encourage interaction.
To begin with, I suggest using a couple of classic template creatives that have proven to convert and look like system notifications. Remember that we're targeting the Thai audience, who primarily use Windows and Android devices.
Check out some of my visuals below.
Additionally, the Social Bar's icon-like visuals are also worth a try and can add a unique touch to your creatives.
Key optimization stages
In general, my strategy is to start with a high bid while setting limits on the traffic volume to avoid wasting my money, but still gather enough data about the placements for future use in white and blacklists.
It's important to monitor the campaign regularly, checking the statistics and removing or updating underperforming creatives. Additionally, it's advisable to promptly add any poor-performing placements to a blacklist. Custom Bids can be used to boost placements that have high conversion rates.
I'm not hesitant to reach out to advertisers to inquire about the performance of certain placements before investing in them. If an advertiser tells me that players from a particular source are inactive, I will exclude the source. While this may result in cutting off potential deposits, it is necessary to ensure that KPIs are met and payouts are not lost. It's essential to be cautious when making such decisions.
Post-optimization
Below are a couple of screenshots of my Adsterra settings, where I started with a bid of $1 per 1,000 impressions.
Results
My tracker data: payment proofs from a tracker
- Total spending with Adsterra – about $1,230
- Earnings: $5,325
- Profit: $4,005
- ROI 325.6%
Conclusion
To conclude, I would like to emphasize that choosing an Asian country was a smart decision. Although Tier-1 campaigns are popular, they are becoming less profitable due to the competition on social media platforms like Facebook and TikTok. Therefore, it's essential to develop a thorough strategy, regularly check and optimize your campaigns, and track your placements' performance. I recommend exploring Tier-2 and Tier-3 countries, particularly in Asia.While the payout was satisfactory, my spending was higher than anticipated. Therefore, it's crucial to spend your funds wisely and distribute them evenly to have flexibility during the campaign.
When selecting offers, be mindful of the baseline deposit requirements, as some casinos may ask for a higher deposit than they require from affiliates, making it challenging to generate leads. Additionally, some Asian casinos may not invest in customer service, making it challenging for users to register and place their first deposit.
For traffic and offers
For top quality traffic try Adsterra.
For exclusive and direct offers try Adsterra CPA Network.
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