Anthony.
Well-Known Member
Hey!
It's been a while!
I'm back with a follow along for you guys. I feel like I've forgotten quite a bit since I've been away, but it's slowly coming back to me and I'm already off to a good start!
Details:
Traffic: Propeller Push Notifications
Vertical: Casino
I restarted on the 8th of Feb. Baring in mind I haven't ran campaigns for months
Coming back into the space, I spoke with my affiliate managers asking what's what and asked for some proven offers to test. Using an old lander I had lying around and signing back up to Voluum, I already have what I need to launch campaigns (oh, and some old domains I still have registered)
Here's the results so far, since Feb 8th:
Pretty much without any optimizations so far.
What did I do in the beginning?
I love the way I approach campaigns because it makes so much sense:
1. Get 3-5 "proven" offers from your most trusted AM.
2. Use a popular lander, or one you know works (yes, just one lander)
3. Use just one creative (yes one, keeping all other variables to a minimum)
4. Let the offers compete, see who wins and keep the best.
The reason for the above, is because instead of worrying about 50 things at the same time, we first need to find an offer that CONVERTS. We don't care about the best lander, creative or traffic source YET.
Once I found the best offer, I wasted no time in cutting the rest.
Because now I have a good converting offer, I am split testing landing pages.
Work backwards: (offer>landers>creatives>traffic sources)
Anyway this is a big intro to a follow along! Stay tuned for updates along the way. If you have any questions, let me know!
It's been a while!
I'm back with a follow along for you guys. I feel like I've forgotten quite a bit since I've been away, but it's slowly coming back to me and I'm already off to a good start!
Details:
Traffic: Propeller Push Notifications
Vertical: Casino
I restarted on the 8th of Feb. Baring in mind I haven't ran campaigns for months
Coming back into the space, I spoke with my affiliate managers asking what's what and asked for some proven offers to test. Using an old lander I had lying around and signing back up to Voluum, I already have what I need to launch campaigns (oh, and some old domains I still have registered)
Here's the results so far, since Feb 8th:
Pretty much without any optimizations so far.
What did I do in the beginning?
I love the way I approach campaigns because it makes so much sense:
1. Get 3-5 "proven" offers from your most trusted AM.
2. Use a popular lander, or one you know works (yes, just one lander)
3. Use just one creative (yes one, keeping all other variables to a minimum)
4. Let the offers compete, see who wins and keep the best.
The reason for the above, is because instead of worrying about 50 things at the same time, we first need to find an offer that CONVERTS. We don't care about the best lander, creative or traffic source YET.
Once I found the best offer, I wasted no time in cutting the rest.
Because now I have a good converting offer, I am split testing landing pages.
Work backwards: (offer>landers>creatives>traffic sources)
Anyway this is a big intro to a follow along! Stay tuned for updates along the way. If you have any questions, let me know!