Hey everyone, I'm going to be starting my first campaign soon but I have a few questions first before I start.
The game plan is:
1) Split test offers and cut the worst
2) Split test landers and choose the worst
3) Optimise campaign and settings
4) Blacklist poor performing ID's
The questions I have about this are:
1) At the start, how many different offers shall I split test?
2) When i'm split testing the different offers, do I create a landing page for them or just use direct linking first?
3) How many different landing pages should I be creating for the successful offers?
The rule I'm going to be going by for changing the landing pages is:
Landing design > Heading - Images > Sales Text - Colors > CTA
I'm using @captain47 rule for this.
Thanks.
The game plan is:
1) Split test offers and cut the worst
2) Split test landers and choose the worst
3) Optimise campaign and settings
4) Blacklist poor performing ID's
The questions I have about this are:
1) At the start, how many different offers shall I split test?
2) When i'm split testing the different offers, do I create a landing page for them or just use direct linking first?
3) How many different landing pages should I be creating for the successful offers?
The rule I'm going to be going by for changing the landing pages is:
Landing design > Heading - Images > Sales Text - Colors > CTA
I'm using @captain47 rule for this.
Thanks.