I don't think they want to break the rule, I think they just did not know the correct interpretation of "new url" to mean new in every sense if the word... if you forward and old url to a new one with 301 redirect, they do not understand that that makes the new url not new any more.
Temi, this is a very difficult concept. Mind boggling in fact so much so my mrs even said "301, is that not cheating" :scared: