SEO Keyword Obsolescence

[Graybeard]

Old Style SEO is dead.

>>>"The context of search users who ask precise conversational questions within several back and forth turns is a huge change to search queries. Bing claims that this makes it easier to understand search queries and provide increasingly precise answers. That’s the part that unsettles SEOs and publishers because , let’s face it, a significant amount of content was created to rank in the keyword-based query paradigm, which is gradually disappearing as users increasingly shift to more complex queries. How content creators optimize for that is a big concern."<<<

Entire article here: Google Speculates If SEO 'Is On A Dying Path'

 

[azgold]

Personally, I doubt that SEO is completely dead, more like it's grown up and used differently now. Perhaps for its original intended purpose of helping people find relevant websites that actually are relevant to their queries without all the spam garbage (hopefully).

Gone are the old days when we looked up keywords to write about and post on high page rank sites.

 

[Exploit001]

Yes, that's a problem. I think search engines will strive to provide answers based on AI.

 

[Graybeard]

Yes, that's a problem. I think search engines will strive to provide answers based on AI.

The last change was supposedly semantics of the content. Maybe AI is sorting by relevance and the latest? TBD I suppose. OpenAI search functions are better than search engine delivering a synopsis or conclusion --simply giving the sources. AI does the leg-work, and you can spot check it.

this took 2 prompts maybe <2 minutes elapsed time + my charting +graphing so <5 min

chart of juvenile arrests by year 2000 to 2020 at DuckDuckGo

DuckDuckGo. Privacy, Simplified.

duckduckgo.com

looks about right to me Fast and dirty matters:

Claude does React Charts in real time based on you data in its GUI and prints the react HTML code

>>

 

[Exploit001]

The last change was supposedly semantics of the content. Maybe AI is sorting by relevance and the latest? TBD I suppose. OpenAI search functions are better than search engine delivering a synopsis or conclusion --simply giving the sources. AI does the leg-work, and you can spot check it.

this took 2 prompts maybe <2 minutes elapsed time + my charting +graphing so <5 min

chart of juvenile arrests by year 2000 to 2020 at DuckDuckGo

DuckDuckGo. Privacy, Simplified.

duckduckgo.com

looks about right to me Fast and dirty matters:
View attachment 39225

Claude does React Charts in real time based on you data in its GUI and prints the react HTML code

>>View attachment 39226

I think AI sorts not only by relevance and novelty, but it can also take into account the context of the request itself. In the request, every word influences the context. As for Claude, it's a digital monster altogether.

 

[thomasshelby01]

SEO keyword obsolescence is something many marketers and website owners face, especially as search engines evolve and user behavior changes. Over time, certain keywords can lose their effectiveness or relevance, while new keywords and trends emerge. Here are a few reasons why SEO keywords may become obsolete and how to address it:

1. Search Engine Algorithm Changes: Google and other search engines frequently update their algorithms. These updates often lead to shifts in how keywords are ranked. Keywords that once performed well may no longer bring the same results if the algorithm no longer prioritizes them.
2. User Search Behavior Shifts: As technology advances, user search behavior changes. The rise of voice search, for instance, has led to more conversational queries, which may render some traditional, short-tail keywords less effective. Long-tail keywords are increasingly important in capturing more specific search intents.
3. Market Evolution: Industries evolve, and so do the terms used to search for products or services. What was once a popular search term might be replaced by newer terminology as trends shift. Staying current with industry developments and adapting to new jargon is crucial for maintaining SEO effectiveness.
4. Competition and Saturation: Certain keywords may become over-saturated with content, making it difficult to rank for them. If your keyword strategy is based on highly competitive or obsolete keywords, you might need to adjust and target more specific, niche terms that are currently gaining traction.

How to Address SEO Keyword Obsolescence:

• Regular Keyword Research: Continually monitor keyword performance and trends to ensure you are targeting the most relevant and high-value terms. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help with keyword analysis and finding new opportunities.
• Focus on User Intent: Understand the evolving needs and questions of your target audience. Keywords should align with user intent, not just search volume. By focusing on what users are genuinely looking for, you’ll be more likely to rank for relevant terms.
• Content Updates: Regularly update your existing content to incorporate new, relevant keywords and to ensure it remains fresh and useful to your audience. Also, repurpose content for different search intents and formats, such as long-tail keywords, FAQs, and voice search optimization.
• Diversify Your SEO Strategy: While keywords are important, SEO is much more than just keyword optimization. Technical SEO, link-building, and content quality should all play a role in your strategy.

By adapting your SEO practices to account for these shifts, you’ll be able to stay ahead of the game and maintain your site’s visibility. SEO isn’t static, and staying flexible with keyword strategies is key.

 

[AdiVerma]

Old Style SEO is dead.

>>>"The context of search users who ask precise conversational questions within several back and forth turns is a huge change to search queries. Bing claims that this makes it easier to understand search queries and provide increasingly precise answers. That’s the part that unsettles SEOs and publishers because , let’s face it, a significant amount of content was created to rank in the keyword-based query paradigm, which is gradually disappearing as users increasingly shift to more complex queries. How content creators optimize for that is a big concern."<<<

Indeed, this shift is challenging the old SEO playbook. Content must now be written more conversationally and in a genuinely helpful way to fit user intent beyond mere keywords.