Ready for the SEO End Game?

[Graybeard]

With this update, you will begin seeing AI Overviews on more results pages, and minors with Google accounts will see AI results for the first time. In fact, even logged out users will see AI Overviews soon. This is a big change, but it's only the start of Google's plans for AI search.

You knew it was coming: Google begins testing AI-only search results

AI Mode could be the future of Google, but it’s currently just an experiment.

arstechnica.com

 

[azgold]

I'm curious how we'll know who the real people are in the future.

 

[Graybeard]

Why? Is Google real people or just a bunch of clowns --with a broken algorithm that is gamed and broken every day by the SEO clowns? Google, and other search engines, are just extending their alogos to AI. The benefit is in faster adaption to the hostilities of the SEO Clown Posse.

 

[affwebsite]

i am exited for this...

 

[thomasshelby01]

This is a timely and thought-provoking topic! The "SEO end game" definitely feels more real as search engines become increasingly driven by AI and user behavior signals. We're already seeing a shift where traditional tactics like just building backlinks or stuffing keywords no longer cut it.


What I think defines the SEO end game is the combination of:

• Topical authority: You need to own your niche with deep, useful content.
• User experience: Google’s core updates consistently show that how users interact with your site matters—things like bounce rate, time on page, and engagement.
• Brand presence: It’s not just about ranking; it’s about being recognized. Google favors brands more than ever.
• AI optimization: Tools like ChatGPT and Google SGE are changing how search is done, so optimizing for AI-powered snippets and summaries might be the next big thing.

To prepare, I’m focusing on producing helpful content, streamlining site speed, enhancing mobile UX, and diversifying traffic sources (email, social, etc.) so I’m not fully dependent on search. Curious to hear how others are preparing for the changes ahead!