SMB Mobile Websites See Page View Gains After Google Mobile-Friendly Update

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SMB Mobile Websites Saw 11 Percent Page View Gain After Mobile-Friendly Update
by Greg Sterling
August 12, 2015

Sites with the lowest traffic before Mobilegeddon saw the biggest gains.

I wrote last week about a study that argued non-mobile-friendly sites were disappearing from the top positions in mobile search results. Now comes a study of small business websites that shows meaningful traffic gains for mobile-friendly sites in the post-Mobilegeddon period.

Small business mobile site developer Duda looked at roughly 4,700 small business websites hosted on its platform that were already mobile-friendly (mobile-only and mobile-responsive). The company tracked these sites for six weeks before and after the Mobile Friendly Update to establish traffic levels.

What Duda found was that on average, these SMB sites saw a 10.8 percent increase in page views post-Mobilegeddon. Interestingly, sites with the smallest traffic levels before the update saw the biggest gains. Duda CEO Itai Sadan told me this was both the most interesting and the most unexpected aspect of the findings.

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