We’re back with another insightful case study, this time focusing on our newest PropellerAds’ ad format called Telegram Ads (which is Telegram mini apps traffic).
This powerful traffic source has once again demonstrated its efficiency, helping our partner optimize their token presale campaign.
Read on to see how they leveraged Telegram Ads to maximize engagement and reduce acquisition costs.
The goal: Boosting token presale success with Telegram ads
Spoiler: the goal was reached! How? Let’s see.So, warming up potential buyers before the token presale is a smart idea that came to our partner’s mind. It’s true that since tokens have become popular, they have gained massive interest, and millions of them have occurred.
But why do some tokens take off, with both value and popularity surging, while others quickly fade away? The answer is easy: community! The more people buy a token, the more valuable, costly, and viral it gets.
Then, what does a token owner need to make the token skyrocket?
He needs to make it maximally visible to the relevant audience and then gain their trust and interest.
It’s hard to imagine people actively buying a no-name token they saw for the first time. First, you need to create a buzz…
That is why our partner created a themed Telegram group for the community to settle. Then, he planned the token presale campaign before the launch (on March 1), and to achieve the best results, he implemented two key traffic strategies:
- Driving traffic to his Telegram group dedicated to the upcoming token as an initial touchpoint. In his group, users could engage with the community, find out more about the token, and then proceed to the presale website. No surprises for users = more trust in the brand. Here is what the Telegram ad looked like:
- Sending traffic directly to the token presale website to encourage immediate purchases. Users have already been familiar with the token; they had a chance to discuss it with other community members, and make a decision whether they want it (yes, they were warmed up, already rubbing their hands and preparing their wallets):
Campaign setup: Strategies that worked
The advertiser maintained consistency across both strategies by using identical creatives to reinforce token recognition within the Telegram ecosystem. The campaign setup included:- Ad creatives: same visuals and similar messaging across both traffic flows for brand awareness
- Targeting: focused on Telegram-heavy countries for maximum reach (CIS countries, Europe, Asia, and LATAM)
- Language: English to ensure broader accessibility for the campaign
- Bid strategy: simplified settings for higher traffic volume
Performance breakdown
Now, let’s break down both strategies for a clearer comparison. Let’s start with the first strategy, which was when our partner was sending traffic to his themed Telegram group. What do we have here:
And here is the second strategy, where users were directed to the partner’s website:
To sum up, the first strategy proved to be more efficient—it cost less and drove more conversions (940 installs vs. 406). The lower CPA for this strategy shows better optimization.
The second strategy, while still effective, is a bit less efficient in comparison (with a higher CPA and fewer conversions).
Key takeaways
The first strategy – driving users to a Telegram group before sending them to the presale site – proved to be 4 times more cost-efficient in terms of CPA than sending traffic directly to the presale page.This underscores the importance of engaging Telegram users with an intermediate touchpoint (a group or bot) before leading them to the final action.
As we can see, with such offers like tokens, namely those that totally rely on the community trust, such a touchpoint can make wonders.
But why did this work?
- Community engagement: users warmed up to the token concept before making a purchase.
- Lower acquisition costs: the gradual conversion funnel led to more cost-efficient results.
- Seamless user experience: Telegram group discussions reinforced trust and boosted conversions.
Final thoughts: Unlocking Telegram ads’ full potential
This case study highlights not only the well-thought-out strategy for a product as specific as a token but also the effectiveness of PropellerAds’ Telegram Ads format!By creating a smart and structured user journey—first engaging them within the Telegram ecosystem before leading them to the final purchase—advertisers can significantly increase brand loyalty and, therefore, improve ROI.
Ready to take your Telegram traffic strategy to the next level? Join us today and explore the power of Telegram Ads!
