Hey guys,
We know how difficult it gets to wade the amount of information in the world of affiliate marketing.
That's also why we have compiled a list of the 25 best digital marketing blogs to help you with your online learning journey.
The Moz Blog Moz
has been around since 2004 and specializes in digital marketing and search engine optimization (SEO). The blog provides advice for better optimizing websites, and tips to get your website a higher ranking on the search engine results page. The blog also often features industry experts, sharing their tips and tricks covering topics such as social media or SEO. You can also check out their blog on Fridays for their “Whiteboard Friday” videos for specific topics relating to SEO.
Our takeaway is that the SEO process is never finished, it is a process that needs to be maintained in order to be successful. It is also really useful for keeping informed about the most recent Google algorithm updates which can lead to SEO issues.
Neil Patel’s Blog
Neil Patel is probably the best-known online marketing professional. Neil’s Blog consists of everything digital marketing, ranging from email marketing to social media marketing strategy.
Industry experts like Neil Patel have lots to share but the most useful article we have read from his blog has to be How to Become a More Productive Blogger in 10 Easy Steps. In this article he covers having a schedule for your content and writing during your peak performance times, whether that is at 7 AM or 2 AM whatever works best for you. Also that you should focus on creating quality content rather than posting spam twenty times a day.
Content Marketing Institute
As the name suggests this blog will serve all of your content needs from catchy copy to detailed inbound marketing strategy. Content marketing is one of the fastest-growing areas of digital marketing, and Content Marketing Institute is one of the best places to get information about everything content-related.
The Content Marketing Institute is also known for its benchmarks, which highlight the competition within the industry, and what you need to do to measure up to your rivals. Content is incredibly important in affiliate marketing too and the CMI has actionable advice for creating better content, which you can apply to your landing pages or emails to customers.
At Zeropark we have learned about the importance of content calendars and the tracking of the implemented content marketing campaigns. This is because if you want to make sure you cover many different topics and manage many different writers, it’s important to see where and when the articles will be published. So, we suggest that you make that a part of your content strategy!
Search Engine Journal
The SEJ is one of the more regularly posting SEO news blogs with between 4-5 articles posted per day. But SEJ doesn’t only have SEO articles, there is also a content marketing guide, articles on PPC, and every social media platform too. That’s why it has been included in the digital marketing blogs list rather than the SEO list.
We have learned about all of the Google Algorithm updates to date, thanks to their long-form article about the subject, which goes into extensive detail about why it is important to stay on top of when the next one will be.
Put it in your calendars for May 2021!
The HubSpot Marketing Blog
HubSpot is the king of the pillar page, with one of the most detailed and structured blogs in digital marketing. The HubSpot blog segments the categories of content into clearly defined sections, such as sales, email & marketing which are split into sub-categories in further depth, such as sales prospecting, email newsletters, or social media.
This blog has taught us a lot from social media to email marketing and has a good mix of light five-minute reads to more in-depth twenty-minute guides.
Marketing Land
Marketing Land is another great source of news for the digital marketing industry. It specializes in overviews rather than step-by-step guides. Due to the scale of the blog, industry leaders are often featured and this adds an interesting perspective to the industry trends. So, if you are looking for additional insight on how these trends may affect the industry as a whole, then this is the blog for you.
We learned that Marketing Land is great for a roundup of all of the most recent digital marketing news, all in one place, so it saves you from going to too many websites. So, if you are short on time this is the one to check out.
Unbounce
We all want to reduce the bounce rate of our websites and Unbounce or The Unbounce Conversion Intelligence Blog to give it its proper name is a blog that helps with exactly that process. It will help you with a landing page, and conversion optimization while covering other topics such as lead generation. It also covers the types of digital marketing ads that might be right for you, such as PPC, display advertising while using platforms such as Facebook Ads and Google Ads. But remember the option for affiliate campaigns is always there…
Blog posts consist of in-depth detail on topics such as the intricacies of landing page design or copywriting, or more broad topics on branding, and marketing campaign strategy. If you want to improve your conversion rates and generate more leads this blog might be the one for you.
Our key learning from this blog is to keep an eye on your bounce rate and look for ways to improve it regularly.
The Drum
The Drum is a website that posts frequently about the latest industry trends in the world of digital marketing. But they are truly a global marketing company, as they have curated geographical content, with designated URLs for Europe, the Americas, and Asia respectively.
Zeropark has discovered The Drum’s Creative Works part of their blog which focuses on the best creative examples from digital marketing. It’s worth spending five minutes looking through what your competition is working on and using it as a benchmark for your future creative content.
Social Media Examiner
You may have guessed that this blog is all about examining social media marketing. The blog posts consist of content relating to each and every social media platform you can think of from Facebook, Instagram, Twitter, and Linkedin to the more niche communities like Pinterest and Reddit. There are how-to blog articles as well as interviews with influencers, posts dedicated to industry research, and regular updates about the world of social media. If you are building a social media content marketing strategy this is the blog for you.
Zeropark has discovered Social Media Examiner’s Social Media Marketing Industry Report which uses data from over five thousand marketers and is available annually for free and gives you handy statistics, study data, and trends. This gives an insight into the best ways to reach your audience on social media and influences the marketing content you make for them in the next year.
Stacked Marketer
Strictly speaking, this last addition is not a blog, but it will help you stay on top of digital marketing trends so it has been included. Stacked Marketer will deliver you a five-minute round-up of the latest goings-on in the digital world each working day of the week direct to your email inbox.
We have learned that keeping up to date with what’s happening in the industry is crucial and it’s even better when it’s delivered straight into your inbox.
We know that in the world of digital marketing the importance of SEO is not to be underestimated and for that reason, we have compiled the top five SEO Marketing blogs to follow.
Ahrefs
Ahrefs is all about the technical side of SEO. This is the place to go to get technical analysis for on-page SEO as they have an entire part of the blog dedicated to just that. But it is not entirely about analysis, instead, it is about using the SEO data to drive actionable insights in areas such as keyword research, link building, content creation, and competitor research.
We at Zeropark enjoy the amount of data that is put into the case studies as it provides plenty of useful statistics which help illustrate the examples clearly. We also like to dip into the Keyword Research part of the blog as this has become more and more important in the world of affiliate marketing in recent years.
SEMRush
Another one of the more well-known blogs in the field of SEO, SEMRush.
The SEM in SEMRush stands for Search Engine Marketing and their blog takes pride in the fact it is written by marketers for marketers. This means that the quality of their content is high just like the quality of their SEO tool. And did you know there is a deal ready in our Offer Wall for you to check out from SEMRush right now?
☞ Check out the Deals Tab after you have topped up your Zeropark account to find out more.
Zeropark’s favorite article is about the biggest SEO Myths and we have enjoyed myths busting these.
Crazy Egg
Known not only for their memorable name but their useful heat mapping tool, Crazy Egg allows you to perform an SEO audit of your site and see which parts of your website visitors are engaging with. Their blog ‘The Daily Egg’ consists of articles on decreasing your web page’s bounce rate and optimizing your content to be user-friendly through intelligent design. The key goal is conversion rate optimization with their motto being ‘make every visitor count’.
We have learned that optimizing links by using an eye-catching color will help them stand out to your audience and increase the click-through rate.
Yoast
The Yoast blog is of course based around the topic of SEO but this time the focus is on readability, both in terms of user experience and the experience the Google (or other search engines) crawler experience. They have topics ranging from WordPress to keyword research and even site structure, each of these add up to improve the ranking of your website.
Zeropark’s key takeaway is that a Yoast plugin for your WordPress article, will help you assess the readability of your content writing before you hit publish, so it can be optimized before it is read. Paying for the plugin also gives you access to Yoast SEO Academy which can help improve your SEO skills in just a couple of lessons.
Search Engine Land
Not to be mistaken for the previously mentioned Search Engine Journal, SEL is another SEO blog that posts consistently about all things search engine. In addition to that, they have regular white papers and webinars discussing topics like B2B marketing trends shaping 2021, or the state of email marketing in 2021. These give detailed insight into the fringes around search engine marketing so their audience has a better understanding of digital marketing as a whole.
Search Engine Land also covers PPC if you’re into that too.
Zeropark has discovered that Search Engine Land is the land of opportunity when it comes to SEO, and recommends that you check out their Google-specific guides like Google Search Console, and the Google Penalties Updates. These will no doubt help you on your SEO journey with one of the world’s most popular search engines.
If you want to learn what are the remaining 10 best affiliate marketing blogs...
Magda
We know how difficult it gets to wade the amount of information in the world of affiliate marketing.
That's also why we have compiled a list of the 25 best digital marketing blogs to help you with your online learning journey.
The Moz Blog Moz has been around since 2004 and specializes in digital marketing and search engine optimization (SEO). The blog provides advice for better optimizing websites, and tips to get your website a higher ranking on the search engine results page. The blog also often features industry experts, sharing their tips and tricks covering topics such as social media or SEO. You can also check out their blog on Fridays for their “Whiteboard Friday” videos for specific topics relating to SEO.
Our takeaway is that the SEO process is never finished, it is a process that needs to be maintained in order to be successful. It is also really useful for keeping informed about the most recent Google algorithm updates which can lead to SEO issues.
Neil Patel’s BlogNeil Patel is probably the best-known online marketing professional. Neil’s Blog consists of everything digital marketing, ranging from email marketing to social media marketing strategy.
Industry experts like Neil Patel have lots to share but the most useful article we have read from his blog has to be How to Become a More Productive Blogger in 10 Easy Steps. In this article he covers having a schedule for your content and writing during your peak performance times, whether that is at 7 AM or 2 AM whatever works best for you. Also that you should focus on creating quality content rather than posting spam twenty times a day.
Content Marketing InstituteAs the name suggests this blog will serve all of your content needs from catchy copy to detailed inbound marketing strategy. Content marketing is one of the fastest-growing areas of digital marketing, and Content Marketing Institute is one of the best places to get information about everything content-related.
The Content Marketing Institute is also known for its benchmarks, which highlight the competition within the industry, and what you need to do to measure up to your rivals. Content is incredibly important in affiliate marketing too and the CMI has actionable advice for creating better content, which you can apply to your landing pages or emails to customers.
At Zeropark we have learned about the importance of content calendars and the tracking of the implemented content marketing campaigns. This is because if you want to make sure you cover many different topics and manage many different writers, it’s important to see where and when the articles will be published. So, we suggest that you make that a part of your content strategy!
Search Engine JournalThe SEJ is one of the more regularly posting SEO news blogs with between 4-5 articles posted per day. But SEJ doesn’t only have SEO articles, there is also a content marketing guide, articles on PPC, and every social media platform too. That’s why it has been included in the digital marketing blogs list rather than the SEO list.
We have learned about all of the Google Algorithm updates to date, thanks to their long-form article about the subject, which goes into extensive detail about why it is important to stay on top of when the next one will be.
Put it in your calendars for May 2021!
The HubSpot Marketing BlogHubSpot is the king of the pillar page, with one of the most detailed and structured blogs in digital marketing. The HubSpot blog segments the categories of content into clearly defined sections, such as sales, email & marketing which are split into sub-categories in further depth, such as sales prospecting, email newsletters, or social media.
This blog has taught us a lot from social media to email marketing and has a good mix of light five-minute reads to more in-depth twenty-minute guides.
Marketing Land Marketing Land is another great source of news for the digital marketing industry. It specializes in overviews rather than step-by-step guides. Due to the scale of the blog, industry leaders are often featured and this adds an interesting perspective to the industry trends. So, if you are looking for additional insight on how these trends may affect the industry as a whole, then this is the blog for you.
We learned that Marketing Land is great for a roundup of all of the most recent digital marketing news, all in one place, so it saves you from going to too many websites. So, if you are short on time this is the one to check out.
Unbounce We all want to reduce the bounce rate of our websites and Unbounce or The Unbounce Conversion Intelligence Blog to give it its proper name is a blog that helps with exactly that process. It will help you with a landing page, and conversion optimization while covering other topics such as lead generation. It also covers the types of digital marketing ads that might be right for you, such as PPC, display advertising while using platforms such as Facebook Ads and Google Ads. But remember the option for affiliate campaigns is always there…
Blog posts consist of in-depth detail on topics such as the intricacies of landing page design or copywriting, or more broad topics on branding, and marketing campaign strategy. If you want to improve your conversion rates and generate more leads this blog might be the one for you.
Our key learning from this blog is to keep an eye on your bounce rate and look for ways to improve it regularly.
The DrumThe Drum is a website that posts frequently about the latest industry trends in the world of digital marketing. But they are truly a global marketing company, as they have curated geographical content, with designated URLs for Europe, the Americas, and Asia respectively.
Zeropark has discovered The Drum’s Creative Works part of their blog which focuses on the best creative examples from digital marketing. It’s worth spending five minutes looking through what your competition is working on and using it as a benchmark for your future creative content.
Social Media ExaminerYou may have guessed that this blog is all about examining social media marketing. The blog posts consist of content relating to each and every social media platform you can think of from Facebook, Instagram, Twitter, and Linkedin to the more niche communities like Pinterest and Reddit. There are how-to blog articles as well as interviews with influencers, posts dedicated to industry research, and regular updates about the world of social media. If you are building a social media content marketing strategy this is the blog for you.
Zeropark has discovered Social Media Examiner’s Social Media Marketing Industry Report which uses data from over five thousand marketers and is available annually for free and gives you handy statistics, study data, and trends. This gives an insight into the best ways to reach your audience on social media and influences the marketing content you make for them in the next year.
Stacked Marketer
Strictly speaking, this last addition is not a blog, but it will help you stay on top of digital marketing trends so it has been included. Stacked Marketer will deliver you a five-minute round-up of the latest goings-on in the digital world each working day of the week direct to your email inbox.
We have learned that keeping up to date with what’s happening in the industry is crucial and it’s even better when it’s delivered straight into your inbox.
We know that in the world of digital marketing the importance of SEO is not to be underestimated and for that reason, we have compiled the top five SEO Marketing blogs to follow.
AhrefsAhrefs is all about the technical side of SEO. This is the place to go to get technical analysis for on-page SEO as they have an entire part of the blog dedicated to just that. But it is not entirely about analysis, instead, it is about using the SEO data to drive actionable insights in areas such as keyword research, link building, content creation, and competitor research.
We at Zeropark enjoy the amount of data that is put into the case studies as it provides plenty of useful statistics which help illustrate the examples clearly. We also like to dip into the Keyword Research part of the blog as this has become more and more important in the world of affiliate marketing in recent years.
SEMRushAnother one of the more well-known blogs in the field of SEO, SEMRush.
The SEM in SEMRush stands for Search Engine Marketing and their blog takes pride in the fact it is written by marketers for marketers. This means that the quality of their content is high just like the quality of their SEO tool. And did you know there is a deal ready in our Offer Wall for you to check out from SEMRush right now?
☞ Check out the Deals Tab after you have topped up your Zeropark account to find out more.
Zeropark’s favorite article is about the biggest SEO Myths and we have enjoyed myths busting these.
Crazy EggKnown not only for their memorable name but their useful heat mapping tool, Crazy Egg allows you to perform an SEO audit of your site and see which parts of your website visitors are engaging with. Their blog ‘The Daily Egg’ consists of articles on decreasing your web page’s bounce rate and optimizing your content to be user-friendly through intelligent design. The key goal is conversion rate optimization with their motto being ‘make every visitor count’.
We have learned that optimizing links by using an eye-catching color will help them stand out to your audience and increase the click-through rate.
YoastThe Yoast blog is of course based around the topic of SEO but this time the focus is on readability, both in terms of user experience and the experience the Google (or other search engines) crawler experience. They have topics ranging from WordPress to keyword research and even site structure, each of these add up to improve the ranking of your website.
Zeropark’s key takeaway is that a Yoast plugin for your WordPress article, will help you assess the readability of your content writing before you hit publish, so it can be optimized before it is read. Paying for the plugin also gives you access to Yoast SEO Academy which can help improve your SEO skills in just a couple of lessons.
Search Engine LandNot to be mistaken for the previously mentioned Search Engine Journal, SEL is another SEO blog that posts consistently about all things search engine. In addition to that, they have regular white papers and webinars discussing topics like B2B marketing trends shaping 2021, or the state of email marketing in 2021. These give detailed insight into the fringes around search engine marketing so their audience has a better understanding of digital marketing as a whole.
Search Engine Land also covers PPC if you’re into that too.
Zeropark has discovered that Search Engine Land is the land of opportunity when it comes to SEO, and recommends that you check out their Google-specific guides like Google Search Console, and the Google Penalties Updates. These will no doubt help you on your SEO journey with one of the world’s most popular search engines.
If you want to learn what are the remaining 10 best affiliate marketing blogs... 
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Magda
