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Selling The Affiliate Marketing Mobile Blueprint: Volume 1

Looks great from the review. Too bad it can't be sold now. (CMA - Is the price of the Mobile Immersion same as that of the guide or it's expensive/cheaper? )

I'm new to AM and have started with mobile. I have picked up an offer and starting my campaign using Mmedia and Tapit as traffic source.

There is one major confusion which I have - Let's say I'm promoting an app download or sweepstakes offer. So I need to create a banner ad in order to promote it. Then where is the landing page is to be used? How will I link my ad to the landing page?

Is it supposed to be Banner Ad (inside some app) => LP => Actual Download (Google Play) / Sweepstake offer page ?
 
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