If your newbie to online marketing,i'd advice you to learn keyword research as i think this is the fundamental step to building a successful website. Many newbies build websites targeting keywords with too many competition and then wonder why their website doesn't rank even after consistent back-linking. Knowing how to do keyword research will help you discover hundreds of low competition keywords which you can use to build a website around. Monetizing a website with no traffic is pointless so make sure you do learn proper keyword research in order to have a successful website which generates enough revenue to cover your monthly costs.