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The (Final Official) End of Google Toolbar PageRank

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djbaxter

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RIP Google PageRank score: A retrospective on how it ruined the web
by Danny Sullivan
March 9, 2016

PageRank — the secret sauce that Google used to become the giant of the search world — is no more. No more for the public, that is. Google’s numeric rating of how important it considers pages to be will soon no longer be accessible to the public.

Good riddance.

Ever gotten a crappy email asking for links? Blame PageRank.

Ever had garbage comments with link drops? Blame PageRank.

Ever had to ferret out the how and why you should make use of the nofollow attribute on links? Blame PageRank.

More appropriately, blame Google for ever making the PageRank score visible. When Google first started, PageRank was something it talked about as part of its research papers, press releases and technology pages to promote itself as a smarter search engine than well-established and bigger rivals at the time — players like Yahoo, AltaVista and Lycos, to name a few.

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