The "how to" niche

[thomas1957]

As I am a beginner in affiliate marketing I tend to second guess my own intentions.
While I look to sell a product using the keyword "best" I find myself finding out that everything has a high competition rating. I decided to look for another angle So I went for the ever-popular "how to" within my niche.
I find that it is a never-ending pile of longtail keywords. some with a huge volume of searches and little to no competition. Some are very small searches too.
My problem is that While I don't want to overthink it I do anyway so here it is.
If my keyword is "how to" use a 9 iron to make a hole in one, it is not a great way to get someone to buy a 9 iron. it's telling them that they could use the 9 iron they already have to make a hole in one. so the "how to" niche is more informational and I am having a hard time trying to figure out how it could be used for any affiliate marketing program as opposed to making a great site and hoping to sell adds on it.
Any thoughts or ideas would be appreciated.

 

[azgold]

What about something like....

How to Choose the Perfect 9 Iron for Your Swing
How to Find the Cheapest Callaway 9 Iron
How to Know Which 9 Iron is Right for You
How to Select a Powerful 9 Iron
How to Improve Your Swing By Having the Perfect 9 Iron
How to Beat Your Golf Buddies with the Perfect 9 Iron

Stuff like that. I'm sure they're probably not golf-correct, just a few ideas.

 

[thomas1957]

What about zero search volume for the title. Should I really be so worried about it since I can use a better keyword(s) within the article as well.
Those a great ideas by the way. Thank you.

 

[azgold]

Oh, oh, oh!!! I just remembered that I once bought my ex-boyfriend a putter and had no idea at all about golf clubs. Maybe you can use wives buying for husbands, whatever, gifts.

 

[azgold]

What about zero search volume for the title.

That's not good. But the competition sure would be low.

 

[thomas1957]

That's not good. But the competition sure would be low.

So your telling me there is a chance?
I was very excited over my “ how to” search but when I looked at the completion it was all about ads all over the pages. And the pages were well done.

 

[azgold]

But the competition sure would be low.

So your telling me there is a chance?

No, no, no, I was kidding about that part!

 

[Honeybadger]

So your telling me there is a chance?
I was very excited over my “ how to” search but when I looked at the completion it was all about ads all over the pages. And the pages were well done.

Ignore the competition as a barrier to entry
Google started in a garage with two spotty faced college students at a time when Yahoo! ruled the search world
Larry and Sergey's primary objective was not to beat Yahoo!
It was to be the best
That was 1998
Now Google rules the search world
Competitors merely mean there is a market
What is your Unique Selling Point?

 

[T J Tutor]

Competitors merely mean there is a market
What is your Unique Selling Point?

This is what you pay attention to!

thomas1957 , you are not experienced enough yet to go after the smaller low competition markets, some of which are very valuable.

All beginners should be working in the high competition markets and using high competition assets. This is how you learn to be competitive.

As for "How To" as an angle, well, it is not an angle. It is a keyword, and not a very good one at that.

Here is a set of examples to clear a few things up for you. Keywords are not angles! They are parallels of interest in a common theme. Don’t get me wrong, there's still an important place for keyword research, but it belongs later in the process, after you've performed a deep dive into your audience and brand requirements, benefits, and features.

Your Creative
Your Neighbor Won't Share! Angle
His secret to his beautiful lawn? Angle
I know his secret! Hook
And I'll Share It! Trigger

Landing Page or Content Site (Angle - P1, P2, P3) (Hook - P4) (Triggers *) (Call to Action **)
My father taught me these secrets when I was a boy. He was from Dutch Country. You know what they did centuries ago in Dutch country? They finally mastered water and land management as a pair, together. In the 15th and 16th centuries they turned 200,000 acres (312 sq. miles) of flooded lands into pastures and farms. That geolocation had been unsettled with flooding for ions, literally thousands of years our scientists tell us. Before the 15th and 16th centuries dykes were built, only to fail, canals were dug, only to fail, but the one thing they never did before the 15th century was use locks, pumping stations (windmills), and a decided commitment to balance the land with the waters.

When they took it upon themselves to maintain the needs of the now drained land, not too wet and not too dry, seasonal rotations of crops and animal grazing, they were able to maintain their new pastures in a fashion never before seen. As the towns in these areas grew, as the population in these areas grew, homes began developing lawns around their homes. These lawns became a topic of discussion all over the northern municipalities.

It was all about a balance between land, drainage, and knowing what the soil types were for their grazers and their crops. They experimented with grazers, they experimented with crops, grasses, and flowering plants. Within just two years they had mapped out what should grown where and how. They then carried that same information to the lawns around their homes.

A little known fact, originally cultivated in the Ottoman Empire (present-day Turkey), tulips were imported into Holland in the sixteenth century. When Carolus Clusius wrote the first major book on tulips in 1592, they became so popular that his garden was raided and bulbs stolen on a regular basis. They had discovered through their testing that plants from bulbs and rhizomes did well in their elevated townships which later lead to their being renowned for the many varieties of tulips we see today.

*
This is exactly what your neighbor has done. He simply got a proven residential soil and water test kit. He likely tested 6 or 8 sections of the grounds around his home, jotted down the test results, and then went to ask a professional landscaper what would grow best in these areas. Which grasses, which shrubs, which flowers, etc.

*
The test kit I use is XYZ and highly recommended by landscapers across the country. My wife and I moved into a wonderful house this past fall, but when spring rolled around, it was obvious I had my work cut out for me with our landscaping. Luckily, I learned from the best, my dad! Bless him, the best lawn man I have ever known. He always said, "it's in our blood son, it's in our blood"! Within a week after testing the soil, drainage, local tap water, and local rain water, I had a complete knowledge of what to grow and where to grow it.

*
Now my neighbors want to know what my secret to a wonderful lawn is!

**
If you want to make life easy for yourself, get this XYZ TEST Kit. It isn't the cheapest, it isn't the most expensive, and it will last you for years to come.

**
Check it out,
Do you want this? (bad lawn picture) or do you want this? (great lawn picture)

**
No Risk, No Sales Pitch, Just Great Product & Service - Go HERE!

 

[T J Tutor]

Oh, and by the way everyone, my father was not Dutch, he never knew anything about the Dutch except for marrying a Dutch girl.