With that in mind, a business has to balance the need to respond appropriately with the understanding that some people will never be satisfied. Social Media empowers the complainers and the more attention you direct their way the more likely they are to raise their voice.
Keep in mind that no business, service or product is perfect. Everyone makes mistakes. If you serve 1000 customers a week at a 99.5% success ratio you still have the potential of ****ing off twenty people every month.
See it on Scoop.it, via Google Places Optimization & Local SEO News
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