timing of launching a new campaign

[watermelonman]

hey Charles
I'm trying to ask good questions here instead of dumb ones:

we all know that the "timing" plays a very important part---result could be completely different if you launch your new campaign on a weekday morning compared with a weekend evening.

How should I decide when to launch a new campaign? Is it purely random? I don't think so...

thanks trillions!!

 

[charles_ngo]

I like to launch primetime in the person's timezone such as 5pm EST. They are more likely to convert in the evening

 

[pixelbypixel]

Google Trends is really helpful especially if you go back a year or two