Official TORO Advertising - Affiliate Network

[TORO Advertising]

Introduction​

The Analytics as a Service (AaaS) Market value is currently around $15 million and is expected to increase to $69 million by 2028. This trend shows how important analytics are to digital marketers, including online creators, affiliate marketers, publishers, webmasters, etc.

When you run a marketing campaign, it is crucial to constantly track the performance of your affiliate marketing campaigns to gather insight from the results they drive. In fact, a significant number of marketers will agree on how important is to measure affiliate marketing campaign performance in order to make the most impactful decisions and drive more sales.

In this article, we want to go further into marketing analytics and explain how important it is to measure the performance of your affiliate marketing campaign as well as understand the process as a vital part of any affiliate’s daily work, whether you are an experienced affiliate marketer or you just have begun your affiliate marketing journey. Keep reading to find out affiliate marketing campaign performance tips!
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Why is it important to measure the affiliate marketing campaign performance?​

- Why is it important to measure the affiliate marketing campaign performance? - Measure your affiliate marketing campaign performance as a newbie is crucial to understanding your affiliate marketing campaign effectiveness so that you can identify how well your affiliate campaign is performing. In order to transform insights into the success of your campaign, you need to ensure you measure the performance of your affiliate marketing campaign and follow these affiliate marketing tips for beginners:​

Affiliate marketing campaign performance tips​

Continuing on there are the affiliate marketing campaign performance tips for beginners you should follow in order to be aware of why is it important to measure the affiliate marketing campaign performance:​

• Set your goals​

First of all, you need to specify the goals of your campaign in order to be able to track the performance of the campaign and measure the results. Be Smart in deciding your goals and specify which metrics you need to measure the results on.

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• Work with useful tracking tools​

A tracking tool is a software system that allows you to track and store any piece of information added in a postback. This postback works as a link between the traffic source, the tracker platform and the affiliate network in order to track detailed data from the campaign such as clicks, conversions, conversion rates, sales, etc. Additionally, tracking tools provide you with a wide range of valuable insights which are vital to understanding how to measure the performance of your affiliate marketing campaign and optimize it accordingly.
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• Understanding the KPIs and metrics​

First of all, let’s differentiate KPIs and metrics because most of the time they are seen as the same thing. On one hand, KPIs are strategic metrics more focused on decision-making strategies, while metrics are specific indicators tracked towards a business goal. In other words, metrics provide context to your business activities and KPIs provide a specific and numerical metric to measure the performance of a defined goal. Then, if you want to measure and track the performance of your affiliate marketing campaign, first you should define your goals and then identify the metrics you need to measure the affiliate marketing performance.
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• A/B testing, analysis and optimize​

With an increasing number of users accessing websites from mobile devices, A/B testing has become a must-do task for every affiliate beginner, digital marketer, publisher, webmaster, and content creator in order to improve mobile user experience and ensure the right mobile optimization. That means that A/B testing should be a top priority for affiliate marketers to ensure that their traffic sources, landing pages, ad creatives or websites are accessible and user-friendly on mobile devices. A/B testing includes testing different versions and elements of the website and landing pages in order to determine which aspects lead to better engagement and conversion rates.
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5 key metrics to track the performance of your affiliate marketing campaign as an affiliate beginner​

Regardless of your promotion method and traffic source, the following are the most critical metrics to measure and track the performance of your affiliate marketing campaign as an affiliate beginner or experienced affiliate marketer:​

1# Impressions​

An impression is the number of times your banner ad, social media post, affiliate link or other promotional materials are shown by a visitor on the web page, landing page, social platform, etc. Therefore, obtaining an impression is the first step a potential customer takes with your affiliate marketing campaign. Mainly, this metric is useful to determine the effectiveness of your traffic source in reaching your target audience.​

2# Clicks​

Clicks measure how engaged your target audience is with your affiliate campaign. At this point, traffic source and promotion methods are crucial aspects to consider. When your affiliate marketing campaign starts getting clicks, you should do the following:

1. Identify the source or platform from which you are generating more clicks.
2. Measure how many clicks are transformed into conversions.
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3# Conversion rates (CR%)​

Conversion rates measure the total number of conversions generated from the clicks tracked. This is a quantitative measure as it identifies how many clicks are converted into conversions. So, the more conversions you generate from clicks, the higher the conversion rate you will obtain.

Conversion Rate = Total number of conversions / Total number of sessions * 100
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4# EPC​

EPC is the average commission earned per click on your affiliate links. This metric allows you to compare the profitability of different campaigns considering countries, targeting, or conversion flow as a determining factor to switch traffic from the current campaign to another affiliate campaign in order to maximize earnings.
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5# Revenue​

Revenue is the total amount of money generated from your affiliate marketing campaigns. Tracking revenue enables you to evaluate the overall performance of your affiliate marketing campaign and measure your profits.
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How to measure the performance as an affiliate beginner of your affiliate marketing campaign with TORO Advertising​

TORO Advertising’s proprietary tracking platform was developed by the Development team and encouraged by the Technical department. All teams work together to enhance our affiliates’ experiences with advertisers' campaigns through our tracking platform. With our all-in-one proprietary platform, we offer a wide range of performance services and solutions for both webmasters and affiliate marketers.

Additionally, our dedicated account managers provide affiliate marketing campaign tips for beginners and newbies just because they want the best performance for affiliate marketing campaigns. On the other hand, our departments of Development and Technical are committed to ensuring that FireTrack is the most innovative tracking platform among other affiliate networks. In order to allow you to measure and track the performance of your affiliate marketing campaign and get the maximum profits, Firetrack’s tracking platform launches new improvements and features periodically.
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Final thoughts​

How to measure the performance of your affiliate marketing campaigns becomes an essential question for every affiliate beginner. Set your smart goals before anything else because without goals there is nothing to analyze. As a first thought, you probably do not believe it is a necessary to-do task because there is nothing more crucial than identifying your goal to obtain the desired results. Believe it or not, some affiliate beginners might struggle to measure the performance of their affiliate marketing campaigns. Yet, what you do know now is that the procedure begins by determining the goals and the metrics through which will measure your performance.​

 

[TORO Advertising]

In today's context, many ordinary day-to-day activities have been moved from offline to online, in a digital world in which everyone socializes and searches for love. As a result, there are many couples out there that have met online and this trend is projected to continue growing in the future. In fact, in 2022 there were over 366 million online dating service users and it is estimated that there will be 440 million people seeking love through online platforms by 2027. So, online dating is a growing vertical that has triggered the emergence of new significant features to enhance online dating sites to help end users find just the perfect match.

Want to become a part of this highly profitable vertical? In this article, we will explain how to promote dating CPA offers for affiliate beginners. We will also explain the best traffic sources to promote online dating and, of course, we will give you exclusive dating CPA offers tips to make your offers thrive!​

Dating in affiliate marketing: Why is dating a profitable vertical?​

Online dating sites are becoming increasingly popular because they are easy to use, convenient and quick, can be accessed from anywhere in the world, and require no effort from the end user. Online dating sites enable people to find romantic partners within a wide range of people who match their interests and lifestyle. So, observing this popularity trend, more and more online dating services are working on providing better experiences and innovative features to meet customers' expectations and help them find their perfect match quickly.

The truth is that online dating has been in our lives for so long and this form of dating will continue to grow and evolve over the years. In fact, online dating is emerging as a true life experience that takes us into a metaverse!

So, why is dating a profitable vertical? As we can see, online dating is more than meeting people for romantic purposes. Online dating is an easy-going way of interacting with potential partners within an interest-based community that provides a more enjoyable online social networking experience. In 2022, dating services achieved global penetration of 7.1%, up from 6.8% in 2021. And, according to Statista, by 2027, 8.5% of the worldwide population is expected to use online dating services.
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In online dating, Mobile is king​

Smartphone usability is growing across verticals as websites become more optimized for this device. The reasons are simple: A mobile phone is generally more affordable than a desktop, and it can be used on the go, making it very convenient for end users to access their favorite online entertainment.​

• Over 55% of website traffic comes from mobile devices.​
• 92.3% of internet users access the internet using a mobile phone.​
• There are approximately 4.32 billion active mobile internet users.​
• Africa has the highest proportion of internet traffic from mobile devices - 69.13%.​
• There will be over 1 billion 5G connections worldwide by 2025.​

This also affects the online dating vertical: People nowadays can use online dating services to find their perfect partner, from anywhere, anytime, with over 300 million people worldwide using online dating services.
So, with that in mind, it makes sense that affiliate marketers everywhere would want to take part of this winning vertical - Keep on reading to find out more about types of online dating CPA offers, conversion flows, traffic sources, and everything that you need to know in order to become a part of these winning numbers!​

Two types of dating CPA offers: Casual & Non-casual Dating​

To get started, let’s look at the 2 main types of CPA offers that you can promote as a beginner affiliate marketer:

Casual dating offers: casual online dating offers are for people that are looking for casual encounters, hookups, and short experiences. They do not have an interest in finding a perfect match or sharing hobbies, or lifestyles, but rather the mutual interest is based on physical attraction.

Non-casual dating offers: Generally, mainstream dating offers are for people looking for long-term relationships. This audience is willing to find their perfect match by meeting their interests, hobbies, lifestyle, future plans, etc.
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Dating conversion flows: Find the PERFECT one for your online dating offer​

Online dating is a profitable vertical and an excellent opportunity for affiliate beginners who are getting started in affiliate marketing since it allows them to work with simple conversion flows with which to easily convert their dating CPA offers. Continuing on we can find the most popular dating conversion flows:
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CPL (Cost per Lead)​

CPL stands for cost per lead and it is a pricing model where the advertiser pays a pre-established price for each lead generated. As for affiliate marketing campaigns, the affiliate will earn a commission for each lead generated. There are two types of CPL: CPL-SOI and CPL-DOI. Continuing on there is the explanation for each type of conversion flow:

CPL-SOI -> The simplest conversion flow and the most appropriate for affiliate marketing beginners. SOI means opt-in and you only need a single opt-in to convert the offer. In essence, the single opt-in system requires basic contact information (name, surname and email) in a single field or short form. This conversion flow is the easiest one for affiliate marketing beginners because users are more likely to leave their personal details instead of sharing their credit card details.

CPL-DOI -> It is basically the SOI flow but in order to generate the conversion, the user needs to confirm his email address. When a user fills in the form with his name and email address, he will receive an email confirmation to validate his email address. After that, you will generate a new lead.
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PPS (Pay per Sale)​

You will receive a commission payout for each paid membership you get on a dating website. A PPS payout for dating offers is the most effective since it brings the most qualified audience and ensures the sale of memberships. When a user leaves his credit card information, it means that they are really interested in purchasing a membership or subscribing to the dating site.
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Revshare​

You will receive the commission payout as a percentage of each paid membership. Like PPS, Revshare gets paid when a user purchases the membership, however, for Revshare conversion flow, the advertiser pays a percentage of the sale. In most cases, this happens in time subscriptions such as monthly, weekly, etc.
So, which dating conversion flow should you choose? As we mentioned above, CPL-SOI and CPL-DOI are more convenient for affiliate beginners or if you have just recently started with affiliate marketing. These conversion flows are the easiest to convert and optimize, so if you have a limited budget, let’s start with CPL-SOI. On the other hand, if you are an experienced affiliate marketer who has already tested CPL dating offers, we recommend PPS (Pay per Sale). This conversion flow will take more time and effort for you to test and optimize, but at the same time, it will bring you higher earnings. The Revshare also allows you to get paid high amounts. But, it will take more time and money to test several dating CPA offers to determine the most converting one.
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Best traffic methods: Promote dating CPA offers using the perfect traffic source for your online dating offers!​

Dating offers have evolved (And will continue to evolve) alongside the digital landscape with the latest technology, strategies, tools and of course, users' purchase behaviors and customer journey. There are various traffic sources to promote dating CPA offers and choosing the right one is crucial to generate positive results on your affiliate marketing campaigns. Before getting started with the best traffic sources to promote dating CPA offers, let’s describe the meaning of traffic sources.

Briefly, a traffic source is the origin through which users find a website, a blog, a landing page, a social media post, etc. We can divide all traffic sources into two big categories: paid traffic (banner ads, native ads, push ads, etc.) and organic traffic (social media, SEO, etc.).

Continuing on we explain the best traffic sources to promote dating CPA offers with some exclusive tips. Let’s begin!
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Social media traffic​

Social media traffic can be free or paid. This means that you can promote dating CPA offers through organic or paid techniques. Both organic and paid traffic provide high conversion rates as you can connect with your target audience through many channels. As of April 2023, there were 5.18 billion internet users worldwide from which 4.8 billion were on social media. People entertain themselves through social media and most of their time is spent checking the different social media channels. So, you can boost your visibility and engagement by connecting with your target audience through instant messaging chats like Whatsapp, WeChat, Facebook Messenger, Telegram, Snapchat, etc. As of January 2023, Chat amassed over 1.3 billion users, and Facebook Messenger amassed around 930 million users worldwide.

In the last few years short-form video content has become more popular and today, 75% of people watch short-form video content on their mobile devices. People love videos and are more likely to share them on social networks than other types of social posts or blog posts. If you want to promote dating CPA offers through social media channels, create short-form videos about how to match with the right people, tips to enhance the site’s profile, how to start a conversation, 5 key questions to ask on the first date, etc. Users are attracted to valuable and educational content, so focus on helping and inspiring your audience with relevant content.

Tip! Build a community: Communities are significant because they promote engagement and sales. People trust others' experiences buying the products they want, so provide testimonials and product reviews from other happy customers in order to improve engagement and so boost conversion rates.

Tip! Know your audience: Choose the right social media channel for your niche and target audience. First, you need to understand your dating CPA offer and determine your target audience. Then you can figure out which social media channels they use and thus, you can start setting up your affiliate marketing campaign.

Tip! Find the best design: Look at the best design options according to your audience and social media channels. There are plenty of options: images, videos, emojis, gifs, stickers, etc. Test them and see which designs work best for your target audience.
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Push traffic​

Push traffic are users who knowingly agreed to receive push notifications at one or more websites. Therefore, these users are very qualified traffic because they are more likely to convert when they see a push notification ad. The push notification appears across any device such as desktop, mobile or tablet as push ads are very targetable and ensure maximum visibility.

In recent years, a new push ad format has evolved within online advertising. In-page is a native push message that shows up when a user browses a website. Like the classic push notifications (title, short description, and image or icon), in-page push ads appear directly on the user's page without having subscribed previously to receive them. In-page push ads are like a banner ad displayed on a website fully responsive across all devices.

Tip! Be creative: Create catchy creatives that attract the right audience. For example, a creative ad aimed at attracting senior women might show a couple having dinner. It could also be an attractive man walking up a mountain, or sitting on a bench reading a book with a text that reads something like ‘find your perfect partner’. Focus on real people with their hobbies and interests instead of stunning bodies out of reality.

Tip! Test ads with emojis: Emojis are great to promote dating CPA offers to target young Millennial and Gen Z audiences. Using Emojis in your push ads enables you to shorten your text and make it easier and quicker to read, for instance replacing the word ‘love’ with the heart emoji, or similar. They also help you appeal to the emotion of the end user engaging with your ad at the other end of the screen, improving engagement and boosting conversion rates.
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Native traffic​

Native advertising is a form of online advertising that focuses on its audience's educational and informative value. This kind of advertisement fits into the content of a website and doesn’t really look like an ad! Rather, it merges with its environment. So, in a nutshell, Native ads are non-intrusive ads that match the look, feel and function of where they appear, looking like part of the editorial content on the page, avoiding ad blindness.
Tip! Spy on your competitors: Use a spy tool or search Google to find out how other affiliates promote the offers so you can discover what works and what is not.

Tip! Be clear with your messaging: Focus on what makes your offer unique and appealing to your target audience. Make headlines relevant and keep them within 60 to 75 characters.

Tip! Use real-life pictures: If you want to increase CTR and drive your audience to your dating offer, your pictures must convey trust, which means that stock footage or pictures that are very obviously staged and fake won’t do.
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Display advertising traffic​

Banner ads are a type of display advertising placed on websites, social media platforms, or apps. banner ads contain an image, text and a CTA with a link that drives users directly to the conversion page, whether it is the dating offer URL directly, or a landing page. Here are the most performing banner ad formats according to Google AdSense:​

• Medium rectangle: 300x250​
• Large rectangle: 336x280​
• Leaderboard: 728x90​
• Half page: 300x600​
• Large mobile banner: 320x100​

Tip! Use eye-catching images: There cannot be a performing ad without a compelling image! Use striking visuals and animations to capture the end user’s attention and make your ad pop amongst competitors' banners.

Tip! Spotlight on your product or service: Often, less is more. Simply showcase your service with simple real and not over-staged images. For instance, you could show an image of the attractive daters that your end users could potentially get to meet through your page.

Tip! Inspire urgency: Create a countdown creative that motivates users to take action now! Users are more likely to click on a banner when the offer or discount is about to end.

Need more tips? No problem! Continuing on there are exclusive tips to promote the best dating CPA offers:
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Exclusive tips to promote dating CPA offers​

Here are a few exclusive tips straight from our account managers to help you promote the best dating CPA offers and boost your revenues:
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Tip! #1 Be creative​

Sounds like a never-ending story at this point, right? The point is that the digital world is full of ads so the best weapon you have among your competitors is to be creative as much as possible to make your promotion unique. For example, simulate a video in a creative way so you can overlay the video play icon on the main image. Instead of using the main text of the creative, use an informative piece of text that tells users about new ways to find a couple or dating options. For example, if you have decided to post a native ad and are promoting a ‘tips’ type editorial landing, you could go with the title “5 outfit options for the perfect first date”.
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Tip! #2 Know your audience​

Understanding your target audience is the first thing you need to do before setting up your affiliate marketing campaign. It might seem obvious, but it is vital! So, invest time to figure out who is your target audience to make your dating offer profitable. A good tactic to identify your target audience is to ask yourself who would be interested in your dating CPA offer and why. Prepare a document and describe who these people may be and explain a bit about their lives: civil status, hobbies, job, location, internet usage, education, etc. Therefore, you will have a picture of your target audience that will help you determine the whole affiliate marketing campaign.
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Tip! #3 Use a Spy tool​

Spy tools are the kind of ad tech service that allows you to spy on your competitors’ ad campaigns. Spy tools work like a sideboard to analyze competitors’ ad campaigns in real time. This includes creatives, landing pages, geos, angles, etc to help you identify the most converting factors.
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Tip! #4 Be aware of the language​

Get your dating CPA offers up and running in the language of the targeted country. It is true that the US is one of the most converting countries, however, there are others as well which you could explore: Italy, France, Spain, China, etc. Therefore, use the correct language for each country and double-check your translations! Or you could ask our talented account managers for help! They speak Spanish, English, Italian, French, Russian, and even Bengali. Do not hesitate to contact your account manager for more information.
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Tip! #5 Optimize your landing page​

Using a landing page will bring you more qualified leads and conversions as the landing page acts as a funnel through which users are converted to leads. It is crucial to optimize the landing page frequently to analyze what is not working so you can optimize the corresponding elements. We recommend adding short-form video content to the landing page with a precise headline and clear CTA. Work towards providing the best user experience and massively boost conversions!
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Tip! #6 A/B testing​

Testing is key to success, as you can’t know what works if you don’t test it! Even if you are following the same method as another affiliate, it is crucial to first test each factor of your online dating offer. Test as many times as possible to avoid wasting time and money. We recommend testing the following aspects: creatives, angles, traffic sources, landing pages, audience, and CTAs.
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Final thoughts​

TORO Advertising partners with premium online dating advertisers who are offering exclusive deals to our affiliates. Also, our talented account managers work towards improving promotion conditions for both affiliates and advertisers. On the one hand, we ensure the best performance for our advertisers by matching their dating CPA offers with our qualified traffic sources, and on the other hand, we recommend the best dating CPA offers to our affiliate partners according to their traffic method so they can get the maximum earnings on each campaign.

Still thinking? What are you waiting for? Contact our amazing team to find out more about our best dating CPA offers and top-performing dating Smartlinks.​

 

[TORO Advertising]

As we all know, if your website or webpage is not indexed by Google, your business is pretty much invisible in the digital world. To help you avoid this scenario, we will explain how to check if your website has been indexed correctly, and how to request Google to index your URLs. Affiliate marketers and webmasters, keep reading and find out the importance of indexing and ranking on Google’s SERP effectively. Read on!
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What is Google crawling and indexing?​

If you own a website or want to design a new one, but you don’t know how to get indexed by Google, don’t panic! TORO Advertising is here to help you with all things Google, including crawling, indexing and ranking! All you need to do is keep reading and learn more about Google’s key indexing terms, or why not contact one of our account managers to get your website sorted and ready for action?
Now, let’s get into the essentials of Google Ranking:
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Crawling​

Google crawling is the process of finding and scanning new or updated web pages to add to Google. Google Crawlers learn what each web page on a website is about. Crawling helps SEO because it allows search engines to understand your website's content and rank it based on its relevance and quality.
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Indexing​

Indexing comes after crawling when Google analyzes the text, images, and video files on the web page. Then it stores the information in a large database. So, when Google discovers new web pages by crawling the website, it also analyzes and stores the web page information in a huge database.
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Ranking​

Google ranking is a website's or webpage's position on the search engine results pages in response to a search query. This is determined by the relevance, quality and importance of Google search results - Of course, your aim should be to rank your website as high as possible so that it is found first when somebody is googling for the service that you are selling!
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How to check if Google indexes my website​

First of all, a web page is a single page under a unique URL that is part of a website. For example: “%%sitename%%”. In contrast, a website is a collection of multiple web pages where information on a related topic is linked together under the same domain “TORO Advertising - Affiliate Network”.

If you are an affiliate marketer or a webmaster and you want to check if Google indexes your website or web page, you can easily do so by following these simple steps:​

1. Go to Google​
2. In the search bar, search for “site:” and your domain. Eg. site: toroadvertising.com​
3. Check the SERP results and see if your website is indexed by Google.​

Here is an example of how it would look like:

As we can see, at the top of the results appears TORO Advertising’s website. This means Google has indexed our website.
In addition, you can check if a webpage with a specific URL is indexed by Google. Here is an example of how you can check an individual webpage. In this case, we used our blog page URL:

If no results appear, it means that your website or webpage is not indexed by Google. Although this is a quick way to check if Google indexes your website, there is another method that is more accurate for checking indexed websites. You can use the Google Search Console tool to check whether a specific page or domain is indexed.

Continuing on there is the process to get your website or web pages indexed by Google. Keep reading!
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How to get my website indexed by Google​

If you have just created a website and want it to be indexed by Google, it is important to know that this can take some time. Google needs some time to crawl your content and index your website. So, did you find that your website or webpage is not indexed in Google? Follow these steps to get this sorted:

#1 Go to Google Search Console
Go to Google Search Console. If you don’t have an account yet, create a new account following these instructions:​

1. Sign in with your Google account​
2. Add a new property (your website) to your account​
3. Verify the ownership of the website​

#2 Create a Sitemap
You might need a sitemap if your website is new because Google crawlers need to discover and link to your website and its web pages. You can learn more about how to create a sitemap and a few of Google’s sitemap best practices.

#3 Add the URL you want Google to index
Now it is time to go to the Google Search Console. Once you have the URL of your sitemap, click “Sitemaps” in the Indexing Section. You can find it in the left-hand menu tab. Afterwards, on the “Enter sitemap URL” tab, add a new sitemap and click “Submit”. Here is what it would look like on the Google Search Console screen:

#4 Wait for Google to check the URL
When the sitemap is submitted successfully, you will need to wait a couple of days for Google to check the URL and for your site to be processed.

Once it is processed correctly, you will see the link to your sitemap with a green Success status in the report. Submitting a sitemap helps Google discover all the web pages you consider relevant and speeds up the process of indexing them.

#5 Check the status of a specific URL
Check the status of any specific URL by using the Inspection tool at the top of the GSC’s screen.

If the URL is indexed by Google, you will see a green status that reads “URL is on Google”. In contrast, if your URL is not on Google, you will be informed with the message “URL is not on Google”. You will see the reasons why the URL hasn’t been indexed to work on these issues. Once it is done, you can request indexing by clicking on the "Request indexing" button so that Google's crawlers start indexing your URL.

Indexing is a must-do practice when publishing a new post or page on your website. You are telling Google that you have added something new to your website that needs to be searched and indexed, as a ranking signal. Even though indexing your web pages isn't one of the most important factors to improve SEO (search engine optimization), it is crucial for your web pages to appear in search engine results pages. Continuing on we explain how indexing and ranking work together in SEO.
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Indexing & Ranking: Indexing is key for SEO success​

Your website or web pages must be indexed by Google to appear in search engine results. At the final step of the indexing process, when you submit a request to index your URL, you ask Google to crawl and index the content of the URL. Google's algorithms match the URL's content with end-users' search queries. The more frequently your website appears in search results for specific terms and keywords, the higher Google will rank you for these specific terms or keywords. High rankings are key for SEO because they lead to more qualified visitors. Thus, you need to focus on getting appropriate indexing in all the parts of your website, in order to attract the most qualified traffic to your web pages for those terms and keywords.

On the other hand, Google ranks websites that provide a great user experience higher, making it extra necessary that your website procures the best possible navigating experience. In the context of indexing and crawling, this means creating your website’s content with a structure that helps both the end user and Google easily understand and navigate your content.
If you want to learn more about how to rank higher on search engines visit this article where you will also have SEO tips for your website. Or, if you are already an affiliate working with TORO Advertising, contact your account manager to ask for further assistance. Otherwise, if you want to become an affiliate of one of the Best CPA Networks out there, you can start the registration process at this link - Go ahead and become an affiliate of TORO Advertising!​

 

[TORO Advertising]

Wondering how to promote sports CPS offers successfully? Let us tell you everything that is to know about online sports streaming in affiliate marketing! With a user penetration of 7.6% in 2023 and an expected amount of users of 0.72bn by 2027, a growing number of sports fans prefer watching live matches and fights on online streaming platforms, straying away from TV and on some occasions, even from in-person sports events. So much so that revenue in the online sports streaming market is projected to reach US$106.90m by the end of 2023, showing an annual growth rate (CAGR 2023-2027) of 12.66%, resulting in a projected market volume of US$172.20m by 2027. So online sports streaming is a highly profitable vertical that could earn you very healthy revenues. To help you make the most of your sports CPS offers, we give you exclusive insights into how to start creating your sports affiliate marketing campaign, including the different types of sports offers, conversion flows, best GEOs and traffic sources, and we will also give you expert tips.
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Why is online Sports streaming a profitable vertical​

So, why is online sports streaming a profitable vertical? The first step on learning how to promote CPS sports offers is understanding how online sports streaming in affiliate marketing work, from a market level. Over the past few years the sports world has observed a radical change of habits by viewers and fans, with millions of subscribers facing away from traditional televised sports and turning to OTT (Over-the-top) streaming – also known as online sports streaming or internet-based streaming. OTT in sports has delivered incredible results, with even the popular American Super Bowl seeing a streaming viewership increase of 67% in 2023 compared to the year before, according to Brightcove Marketing! With such a huge event experiencing this striking change of viewing methodology, all other sports events, big and small, have followed the same path. Here are 4 reasons why:

#1 Online sports streaming is simply more convenient: Yes, going to see a match at the stadium may be thrilling, however, nothing beats the comfort of being able to watch your favourite players from the sofa, or even at the computer whilst completing other daily tasks, or surrounded by friends. The end user doesn’t need to travel, and their hobby becomes much less disruptive to their daily routine. Because it is so much easier and accessible, this also means that your end users will be able to consume this content more regularly and will be more aware of new viewing opportunities.

#2 Reach end users from all over the world: Every sports fan has their personal favourite team or athlete – And often these all time faves are from an entirely different country and even time zone! So, once again, as exciting as it can be to jump in a plane to go to a sports event, this is not always possible. So going online at 3 AM with a few friends and a few snacks to watch their favorite wrestler fight live is a more realistic scenario, and also as exciting! This means that you have the possibility to target multiple GEOs around the world, massively expanding your sports affiliate marketing campaign’s reach.

#3 Reach younger and enthusiastic audiences: Generally speaking, online streaming platforms end up being much more affordable than cable TV (or CTV) and Pay-TV broadcasts. And a lot of younger audiences today are watching sports events live streams from their phone, and also from their laptop, so it makes complete sense to launch an affiliate campaign to promote sports streaming offers and thus reaching these young audiences who will grow older watching their favourite teams and athletes!

#4 You have the potential to really engage this end user: Traditionally, when an end user watches a sports event, in-person or on TV, the experience doesn’t go much further than just the event itself. However, with your online sports streaming offers you can offer them a lot more content to watch, from old and live matches to unedited interviews and other fan-focused content. With this you can keep your end user, who is aware of an event and wants to find as much related content as possible, on your website for much longer – You can create native content doing a buildup to the event, during, and after the event, increasing your view and traffic rates, and boosting revenues.

With all this in mind, let’s take a look at how to promote sports live-streaming platforms!
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How to promote Sports CPS offers successfully​

Now that you know why it is a great idea to promote Sports CPS offers and have more in-depth information about online sports streaming in affiliate marketing in general, the next step is learning how to promote Sports CPS offers from scratch, starting by finding out what types of sports offers there are, conversion flows and top GEOs:
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Types of sports CPS offers​

TORO Advertising has a strong focus on online sports streaming offers and currently has got +1600 direct and exclusive offers available, as well as partnerships with premium advertisers within the online sports streaming market to allow you to access thousands of sports offers with highly competitive conditions and payouts. Here are our available Smartlinks for the best sports CPS offers:

-Multi-Sports
-NFL
-NCAA
-NBA
-Boxing
-UFC
-Champions League
-Soccer
-NHL
-Rugby
-Tennis
-Baseball
– MLB
-Cycling
-Golf
-WWE
-Car Racing
-MMA
-Rodeo
-Horse Racing
-Multi Racing
-Formula 1
-Cricket
-Lacrosse

Want to keep up-to-date with weekly major sports events worldwide? Visit this blog, which will be updated weekly with popular sports events to help you promote sports CPS offers efficiently and successfully with our Smartlinks!
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What countries to target for sports cps offers​

According to our account managers, all are available to advise you on how to promote sports CPS offers anytime you need, US, NZ, AU, ES, IT and FR are the best-performing GEOs to target with TORO advertising. As we can observe, these are all Tier 1 countries, most of them English-speaking. Tier 1 GEO end users are most likely to pay to watch their favourite sports online, so you are more likely to convert your offers and reach high EPCs by targeting these countries. However, it is important to still test out all GEOs since different nationalities like different sports, and also every country has their own teams and favourite athletes. For instance, football might be very popular in Spain, however, so it is in Brazil, so it would be wise to also target Brazil in a BR vs. ES football match.

Tip! Test out all tiers: Although the best countries to target for sports CPS offers are tier 1, if you haven’t been promoting sports affiliate marketing campaigns for long, it is a good idea to target tier 2 and tier 3 as you learn more about this vertical, since although the payout might be lower, the traffic will also be more affordable.
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CPS: The most popular conversion flow for online sports streaming offers​

The most popular conversion flow for your online sports streaming offer is CPS (Cost per sale). In this conversion flow, advertisers pay their affiliates for every sale, meaning when a transaction made by credit card is completed. This kind of affiliate marketing reduces vulnerability to fraud by banning IP addresses with fraudulent behavior, making this method one of the most cost-effective and fraud protective, which is ideal for online sports streaming offers. It is possible to calculate it by dividing costs by the number of all sales. Another way is to divide the cost per click by the conversion rate.
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What are the best traffic sources for online sports streaming offers?​

There are several traffic sources available to promote your CPS sports offers, with the most popular ones being:
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Organic SEO and SEM traffic​

Organic SEO is potentially the most important traffic source for online sports streaming in affiliate marketing. It is no secret that a great Search Engine Optimization (SEO) game is one of the very keys to attracting end users to your website and to your online sports streaming offers. The term SEO makes reference to organic unpaid techniques in order to appear on top search results on online search engines such as Google, Bing and Yahoo- If you want some SEO tips for affiliates, have a look at our blog on how to rank higher on search engines. Organic traffic can also be generated through social media platforms (which we will discuss below) such as Instagram, Facebook, TikTok, LinkedIn, and many others.

Organic SEO tends to go hand in hand with Search Engine Marketing (SEM), which refers to using paid advertising to generate traffic and help your website’s content rank higher among search engine traffic. Below we will tell you more about paid advertising formats such as push notifications, native and display advertising.
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Social media traffic​

Whether organic or paid, social media traffic provides high conversion rates as you can connect with your target audience through many channels. Also, as stated above, it is a great way to direct traffic to your website. End users spend a lot of time during the day finding their favorite entertainment through diverse social media channels. So, you can boost your sports offers’ visibility and maximize conversions by connecting with your target audience through instant messaging chats like Whatsapp, WeChat, Facebook Messenger, Telegram, Snapchat, etc. This also represents a great opportunity to create a community of fans that will daily engage with your content to find relevant updates and information about their favorite teams.

Tip! Join social media groups: Especially on social media, your end users will arbitrate towards groups that have ‘inside knowledge’ and more personal facts about their favorite athletes. They are great fans that want to feel close to their team, so join social media groups on social media platforms such as Telegram and Facebook, where you can promote live streaming offers and join the discussion.
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Push traffic​

These are notifications that are sent to the end-user on top of website content on their devices. The end user clicks on the Push Notification ad and is taken to the offer landing page. There are two kinds of push traffic:

– Traditional Push Notifications: Users that visit a publisher’s website are offered the opt-in option of receiving Push Notifications featuring CPS sports offers. End users that opt-in become subscribers, making them a very high-quality traffic source because they have agreed to receive Push Notifications. The Push Notification Message appears within the screen of the end user’s device ensuring maximum visibility and qualified clicks.

– In-Page Push Notifications: Website end users do not have to opt-in to see this ad, because it is really a display ad that is designed to look exactly like a Push Notification. The ad fades in over your website’s content, making it really eye-catching to end users. In-Page Push Notifications are displayed to all website users and not just users who previously opted-in to a website to subscribe to see Push Notifications, giving your offers a much greater reach.

Tip! Use emojis! Adding emojis to your Push Notification message enables you to shorten your text to make it more punchy, effective and easier/quicker to read. Use Sports based emojis that match your offer’s focus. For instance, if you are promoting a wrestling match, you could use the emoji.​

Native traffic​

Native ads are designed to look like the content on your website and don’t really look like an ad at all! They are non-intrusive ads that match the look, feel and function of your website, looking like part of the surrounding content, and avoiding ad blindness. The ad consists of:

-An image which will appear like a content thumbnail e.g. a video screenshot, article or
editorial. The image should be 300x300px
-A short title for a catchy headline (max. 50 characters)
-A short description (max. 90 characters) to expand on the title
– A Brand name (max. 30 characters) to ensure quality clicks as the end user knows it is an ad.

TIP! When the end user clicks the Native ad, it is best to follow the Native flow. Because Native ads should appear as the editorial content of your landing page should be in an editorial style like an article. This could be insights on the teams competing, profiles of the athletes, etc, then place your CTA at the end of the landing page. The secret to converting Native is not to go for the hard sell but to educate and capture the interest of the end user with your landing page.
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Display advertising traffic​

Banner ads are a type of Display advertising placed on websites, social media platforms, or apps. They contain an image, text and a CTA with a link that drives users directly to the conversion page, whether it is the dating offer URL directly, or a landing page. Here are the best-performing banner ad formats according to Google AdSense:

-Medium rectangle: 300×250
-Large rectangle: 336×280
-Leaderboard: 728×90
-Half page: 300×600
-Large mobile banner: 320×100

Tip! Use your best visuals: Banner and Display ads perform their best when used with very eye-catching visuals with very contrasting colours – Use the colours of the team or athlete that is going to be featured in the match, focus on facial expressions and action shots to evoke the emotional response that the fans are craving from the match, fight or race!​

Top tips on how to promote Sports CPS offers​

Tip! Use branding to attract the target audiences: Consumers trust popular brands, especially when it comes to sports. So if you are the product owner or affiliate of one or more online sports streaming offers, make sure that branding is prominent in your ad creatives, landing pages and the rest of the marketing materials. This will make your sports affiliate marketing campaign more eye-catching and likely to be clicked on.

Tip! Customize your texts to the right sport: If for instance, you are targeting football fans, use football-based creatives. Football fans’ ultimate high during a match is the scoring of a goal, or the team members’ celebration on the field, right after the goal. Make sure that you translate this feeling both on your text and creatives, with images of the goal being scored, the excited facial expressions, and copy such as ‘Watch your team win!’ or ‘Watch the match of the century’, etc.

Tip! Make it highly visual: Marketing a sports streaming offer is all about eye-catching creatives, especially for highly visual formats like some Banner formats. Every football team has its own colours, which are recognized and worn with pride by fans. Also, during big sports events, online media around the event will dress up for the occasion. Combine both elements on your ads’ creatives and make them extra flashy and visual to make them pop! Use GEO targeting to reach end users for specific countries so they can bet on their countries team matches.

Tip! Combine video with image: With banner formats, you can combine video and image, which gives you the potential to feature in-game videos, small interviews with team players, but also very striking and impactful static content. Once again, sports generate very intense emotional responses, so make sure to inspire these. For instance, imagine that you are promoting a horse racing event and want to focus on a specific racer. You could show an image from a previous race where he is riding the winning horse as they reach the finish line.

Tip! Localize your sports affiliate marketing campaign: As mentioned above, one of the biggest GEOs for sporting events is the US, but so is Europe. So, although you could theoretically get away with promoting all of your offers in English, the engagement and conversion chances will be much bigger if you speak to your audiences in their own languages. So make sure that you translate your ads to the right languages to target your preferred GEOs.

Tip! Know your target’s favourite sport: Although it is ultimately down to the individual’s taste, there are GEO-wide tendencies when it comes to favourite sports. For example, a lot of European countries, such as Spain, Italy and France are quite drawn to football. US sports fans, on the other hand, will be more likely to watch baseball, UK fans, rugby and tennis, and so on. Make sure that you investigate these tendencies before you start promoting online live sports events offers.

TIP! Work with a reputable affiliate network: To choose the best sports affiliate network it is crucial to know that it partners with premium sports advertisers who offer exclusive conditions and deals to affiliates. Also, sports offers must ensure top EPCs and high payouts – TORO Advertising offers all this and more! Our talented account managers work towards improving promotion conditions for affiliates such as payment terms, payout increments, exclusive traffic source tips, and high-performing creatives.
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Contact us!​

Do you have more questions about how to promote online sports CPS offers or anything related to online sports streaming in affiliate marketing? Or do you simply want to join one of the best sports affiliate networks in the market? Why not get in touch with the TORO Advertising team and start promoting the best sports CPS offers now?​

 

[T J Tutor]

THIS IS AWESOME!!!

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[TORO Advertising]

CC Submit (Credit Card Submit) offers are a highly competitive niche in today’s affiliate world. Even though the conversion process requires the end user to enter their credit card details, which creates more resistance, this kind of offer allows affiliate marketers to get the highest payouts and particularly profitable revenues. Generally, CC Submit offers in affiliate marketing have the best EPC and help you maximize conversion rates. Want to learn more about CC Submit? In this article, we will explain how CC Submit offers work and how to make money with CC Submit in affiliate marketing.
​

CC Submit offers in affiliate marketing: How do they work?​

In a nutshell, affiliate marketing is a method of marketing where affiliates earn a commission by running ad campaigns to promote products or services from another brand. And CC Submit is an affiliate conversion flow through which affiliate marketers will earn a commission when the end user leaves his credit card details.

Simple but straight to the point, CC Submit offers in affiliate marketing are a type of offers where the conversion is triggered when a user types in his credit card information, adds an email address and creates and inputs a password into a form. Usually, the form is inserted into a landing page that leads into the advertiser’s offer page upon being filled out.

Here’s an example of a CC Submit offer form that leads into an affiliate marketing offer landing:



This type of conversion flow (CC Submit) is slightly more complex than CPL-SOI & CPL-DOI, but it delivers highly qualified traffic to your offer because the end user types his credit card details. The end users are really interested in the product or service because they would pay for the service or product. So, imagine that there is a raffle where you can win an iPhone 14 by only paying 1$ to enter the raffle. If you pay that 1$ it would mean you are interested in winning an iPhone.

Credit card submit (CC Submit) stands for the same definition in either offer that is categorized as CC submit. However, there are 2 types of CC Submit funnel which will have a different effect on your conversion rate that we will tell you about below:
​

CC Submit offers conversion flow types​

Here are the CC Submit offers conversion flow types:

Type 1: Payment
The end user needs to type in his credit card details, add an email address, create a password and pay a small amount of money at once. After a period of time, the full amount will be charged. Therefore, at the time of paying the first small amount, the conversion will be fired.

Type 2: Free Trial
The end user must enter their credit card details, add an email address and create a password in order to access the offer, but they will not be charged immediately. So, put in contrast with the Payment type above, the conversion does not require payment by the user. Only after a period of time (usually between 7 and 14 days) the end user will be charged the full amount, which means that during that period of time, the end user can cancel the subscription or membership, which means that a real sale or conversion wouldn’t happen.
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Top 2 verticals & best Tiers to promote CC Submit offers​

If you want to make money with CC Submit offers, it is crucial to choose the best vertical and GEO Tiers. Currently, the best-converting CC Submit offers are from the following verticals:
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• VOD (Video On Demand) offers: In VOD websites you can watch sports events, TV series, movies and other online video-based content. Video On Demand has gained a lot of popularity since COVID knocked on our doors and is continuing to rise in usability.​

​

• Sweepstakes: Sweepstakes offers are a type of contest or raffle where visitors have the chance to win very attractive prizes by filling out a form. Sweepstakes offer different types of prizes, such as iPhones, gift vouchers, gym memberships, holiday packages, shopping discounts, etc. To access Sweepstakes CC Submit offers, the end user has to pay a small amount of money, and enter their email address and phone number in order to enter the contest.​

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Top performing GEO Tiers​

The best-performing GEOs for CC Submit offers in affiliate marketing are all Tier 1. Mainly because potential buyers from Tier 1 are more likely to share their credit card details online than end users from Tier 2 or Tier 3. In addition, Tier 1 end users tend to have more payment options so it is easier for them to participate in online raffles. This is mainly because Tier 1 end users have a higher economic capacity, which also means that the payouts are higher than in other countries where people have a lower economic status. This makes Tier 1 traffic especially great for CC Submit offers. However, if you are getting started with CC Submit it can be a good idea to start with Tier 2 or Tier 3, since although the payout would be lower, the traffic would also be more affordable.

Exclusive Tip: If you are promoting your CC submit offers to different GEOs, learn about each culture since different cultures have diverse values, lifestyles, buying habits, etc. For example, if you are interested in promoting a Sweepstake offer in China around the Chinese New Year event dates, it would be profitable if you promote Chinese New Year giveaways.

Exclusive Tip! Keep the language of the country in which you want to promote your offer carefully in mind. Set up your affiliate marketing campaign according to the language and ensure consistency and coherence with the different elements of your campaign: Ad creatives, text, landing page, CTA, etc.
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5 Key aspects and expert tips to make money with CC submit offers​

As stated above, CC Submit offers might be slightly more complicated to convert because it creates more resistance, however, they can turn into higher payouts and help you maximize earnings! Continuing on you will find key aspects and expert tips to make money with CC Submit offers and boost ROI.
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1. Research market trends and demand forecasts​

If you want to make money with CC Submit you need to research trends and market demands to know what your audience is looking for. A great way to do market research is to spy on your competitors. You can do it simply by searching on the SERPs results or using Spy tools. Or you can also search Google Trends to identify which topics are popular and what is being searched for by your audience.

Expert tip! Identify new opportunities and needs. Aside from Google trends, you can search online communities and forums to learn from other affiliate marketers which offers work best right now. In addition, you can find out what is popular to identify your target audience and the best offer to suit their needs.
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2. Choose the best Affiliate Network​

Working with a reputable affiliate network will help you make money with CC Submit. This will also ensure having a positive experience running your affiliate marketing campaigns. TORO Advertising takes care of your affiliate needs and provides guidance and help according to your level of expertise. Besides, TORO Advertising works with CC Submit premium advertisers which offer high-converting CC Submit offers and exclusive payment conditions. Contact our amazing team here to get started with TORO Advertising’s best CC Submit offers!

Expert tip! Each affiliate network specializes in certain verticals and covers different markets. That means that you will need to find an affiliate network that specializes in this vertical with worldwide coverage. It is also essential to work with an affiliate network that has extensive experience in the industry and partners with premium advertisers.
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3. Pick your traffic sources​

Traffic sources refer to any platform or medium through which your target audience can discover your CC Submit offer, landing page or website. Learn more about traffic sources in this article as well as exclusive tips to choose the best traffic sources.

Here are some aspects to consider when choosing a traffic source:​

• Your niche and product vertical​
• Targeting options and countries​
• Volume and quality of the traffic source​
• The cost of the traffic source​
• Payment types and minimum deposit​
• Innovative and converting formats​
• Restrictions, regulations and best practices​

Expert tip! As far as we know, the most converting traffic sources for CC Submit are Native advertising, Social media, organic SEO and Display advertising. It wouldn’t be surprising for you to see Disney+ or Netflix offers on social media at some point. This is because this kind of content works great on social media platforms as the target audience belongs there.

Expert tip! Optimize your offer for mobile! Most people carry smartphones everywhere and see affiliate marketing content through their mobile devices. So, optimize your affiliate marketing campaign for mobile by adjusting your targeting settings when working with a traffic source. Then, adapt your offer’s creatives and behavior for mobile devices and focus on a great user experience.
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4. Read carefully the T&C of the offer​

That’s right! You must read the offer’s guidelines to know exactly what is permitted and prohibited when running the CC Submit offer. T&C sections usually contain relevant information to promote your offer. For example, it can include details of the target audience, best targeting and most-converting GEOs.

Expert tip! Advertisers define their own rules and conditions for CC Submit. Ensure that your affiliate marketing campaign does not use prohibited traffic sources. Don’t let your conversions be lost because of a rule about which you have been previously advised.
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5. Use a landing page or prelander​

It is crucial to use a landing page or prelander when running CC Submit offers as they are more complex than other conversion flows. In a CC Submit flow, you need to share enough information to convince end users to complete the desired action. Besides, using a landing page allows you to generate trust as you can share product reviews to showcase honest end user feedback. A well-designed landing page should be catchy and make it easy to understand what you are offering. In a few words, you must focus on giving users what they need and tell them clearly why they should choose your product or service in order to get it.

Expert tip! Split test your creatives. For example, the holiday shopping season calls for festive offers and pre-landers that express the Christmas spirit! The back-to-school season, on the other hand, will require a completely different approach. Even if you’re advertising the same offer, product, or service, add variety to your creatives and run A/B tests of each to see what works best.

Expert tip! Offer a discount or deal with limited dates to participate or buy the product to encourage purchases. Online shoppers feel more engaged with promo codes or discounts before deciding on purchasing a specific product or service. For example, your CC Submit offer can be an iPhone raffle, so on the landing page you can add a daily timer sharing the days left to participate.
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TORO Advertising’s best CC Submit offers​

Continuing on there are some of the most-performing CC Submit offers on TORO Advertising’s platform. Ask your account manager to set up your affiliate marketing campaign and start boosting your revenues!
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Offer​	Payout​	Geo​
Spain (ES) – Movie Streaming – Sign Up (Responsive)​	$24​	ES​
Spain (ES) – Unlimited Software – Free And Unlimited (Responsive) – CP​	$24​	ES​
Multiple GEOs – Disney+ (Responsive)​	$21 – $5.60​	Multiple Geos (+90)​
Multiple GEOs – iPhone 14 Pro Max (Responsive)​	$21 – $5.60​	Multiple Geos (+90)​
United Arab Emirates (AE) – Flix – Register Panther (Responsive)​	$24.80​	UAB​

Advertisers TIP! Our talented Account Managers are driven to discover the best traffic methods to promote any offer. According to them, our advertisers’ CC Submit offers mentioned above performed extremely well when promoted through social media platforms, organic SEO, and native advertising.

Not sure where to begin? No problem! Contact our amazing support team to find out how to become a TORO Advertising affiliate. or, if you are already registered to our platform, get in touch with your account manager to learn more about how to make money with CC Submit offers!​

 

[T J Tutor]

LOVE IT [B][SIZE=7]TORO Advertising[/SIZE][/B]
!!!!!

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[TORO Advertising]

Online Dating sites have gained a lot of popularity since mobile devices became an essential daily tool for people across the globe. And as long as mobile phones continue to be an integral part of our society, the online Dating vertical will continue to gain presence along the way. Because they are reachable through mobile devices, wherever the end user might be, online Dating sites are a more comfortable and more convenient way to meet your ideal partner. In fact, you can find your perfect match whilst on the train or even as you walk through the park. With all that in mind, it makes sense that the online Dating market size is expected to continue growing, as brands boost their revenues by promoting their Dating sites or platforms. This is where Push Notifications come into play - the perfect method to attract the most qualified audience through non-intrusive and cost-effective ads.

Looking to maximize your Dating offers’ CTRs? In this article, we will explain why Push Notifications are an effective method to convert Dating offers and we will also offer tips and best practices to boost your revenues with Dating offers. Keep reading to find out!​

What are Push Notifications?​

In affiliate marketing, a Push Notification is a clickable pop-up message that appears on your device’s browser, whether on mobile, tablet or desktop. This ad format consists of an image, an icon on the left and text on the right. When the end user clicks on the Push Notification, he is driven to the advertiser’s offer page.

Push Notifications are a fully responsive format and they appear on top of the website content where they have been placed, they are highly visible, attracting end users' eyeballs. By pairing them with great copy and visuals, this format is perfect to increase engagement rates, CTRs and conversion rates.

Therefore, It is not hard to believe that Push Notifications have become crucial for affiliates who want to make the most out of their Dating offers. The following are the most popular types of Push Notifications that you can use to convert your Dating offers successfully:​

Types of Push Notifications in Affiliate Marketing​

Web Push Notifications: It’s the instant message an end user receives when they previously opt-in to subscribe to the website. The Push Notification ad will appear within the screen of the end user’s device or browser ensuring the message ad is viewed. This type of Push ad brings highly qualified traffic as users have previously agreed to receive Push Notifications, so they are more likely to be interested in what the ad is offering.

In-Page Push Notifications: In-Page Push Notifications ads are a type of display ad that is designed to look like a Push Notifications. A website’s users do not have to opt-in to see the ad, because it is really a display ad that is designed to look exactly like a Push Notification. The ad fades in over the publisher site’s content, making it really eye-catching to end users. So, In-Page Push Notifications are displayed to all website users regardless of whether they have opted-in or not, which gives you a much greater reach.

In-App Push Notifications: In-App Push Notifications look like Push Notifications that appear when the end user is using a phone application. With In-App Push Notifications you can increase the relevance of your Push Notifications and give end users more reasons to trust your Push Ad. These ads can be very personalized to the end users’ interests, since they allow you to segment your audience across the customer cycle and divide the user data into smaller audience groups based on all types of data such as in-app behavior, location, language, etc. in order to showcase the most relevant Push Ad for your target audience.​

Why are Push Notifications highly effective for Dating offers?​

Push Notifications or Push traffic are a form of advertising method that sends an instant message straight to people’s browsers or mobile devices, making them highly converting, almost like 1 to 1 marketing. Here are a few reasons why you should be using Push Notifications to convert Dating offers:​

• Very customizable ad format: Push Notifications allow you to use emojis within your ad’s texts, which appeals to the emotions of the end user, making them more likely to click. For instance, you could add emojis related to love or Dating in order to empower the message of your Dating offer. For example:
  Title: Are you single?
  Description: Sign up and find your perfect match in no time
  ​

• High visibility, high CTR: This new ad format really stands out to an end user because the In-Page Push Notification fades in while an end user is browsing a page, the format’s design, being slightly curved at the edges and featuring an image on the left and text on the right also makes it eye catching in comparison to banner ads. Additionally, Publishers have several placement options they can implement for the format on a page, ensuring that the ad zone is not grouped together with other banners making the In-Page Push Notifications ad stand out to the end user, bringing a high CTR.
  ​
• Push Notifications are highly scalable: Push Notifications are sent directly to the end user's mobile, tablet or desktop device, giving you a more tailored user experience. This allows you to better engage your audience and therefore scale your Dating campaigns.
  ​
• Push Notifications drive qualified clicks: End users are aware that the In-Page Push Notification is an ad, bringing qualified clicks to your offers using this fully responsive format, displayed seamlessly on desktop, tablet or mobile devices.​

Now that you know why you should use Push Notifications, it is time to know how to best use this ad format! In order to help you along the way in converting Dating offers with Push Notifications, we will share a few expert tips and best practices:​

Tips and best practices to convert Dating offers with Push Notifications​

Continuing on there is a list of tips and best practices to convert Dating offers with Push Notifications. Let's dive in!

Tip 1! Use emojis: Adding emojis to your Push Notification message enables you to shorten your text to make it more punchy, effective and more readable. Additionally, you can use an emoji similar to the brand or logo of the product you are advertising in order to make your message more striking and powerful. For example, you can use the cherries emoji to identify Pacha discotheque.

Tip 2! Find your niche: There are many Dating niches out there. Know what’s your niche to personalize your ads and target them accordingly. For example, you can promote Dating offers related to finding your perfect partner, so your creatives would be linked to romantic experiences and lovely messages that match with the look & feel of your Dating offer. For example, a title could be “Meet your future husband”.

Tip 3! Keep the millennials in mind: Younger generations use Dating sites more than older people and they seek for more personalized and unique experiences. Therefore, focus on telling a fresh and valuable story of your Dating offer to the audience in a highly engaging and entertaining way to capture their attention.

Tip 4: Get creative and actualized: Use the most popular visual styles with colors and fonts, to keep your Dating offer relevant. Use natural looking images instead of stock footage and abbreviations such as LMAO, LOL, LML, LAK etc. in order to boost engagement and conversion rates.

Tip 5! Use dynamic tokens: Use dynamic tokens such as {country}, {city} or {day} in the titles and descriptions so you can customize your message in order to increase engagement and conversion rates. For example “Meet singles in {Barcelona}!”

Tip 6! Optimize your landing pages: Use a landing page to explain what your Dating offer is about and give more details about the product or service. In addition to that, test out landings with short content and longer content. For example, shorter content could be a list of benefits and a simple button with a CTA. On the other hand, you can test a longer format content landing page that includes an article, testimonials or webinar.

Want to boost your revenues with Dating offers? Below you can find the top-performing dating offers worldwide. Let’s check them out!​

Top-performing Dating offers with Push Notifications​

OFFER ​	GEO​	FLOW​	PAYOUT​
Spain (ES) - Dating - FollaRico - Desktop​	ES​	CPL DOI​	3 €​
Multiple GEOs - Casual Dating - CommeLaBraise - Mobile & Tablet​	FR, BE, CH, LX​	CPL SOI​	1,40 €​
Multiple GEOs - Dating - YourLocalhookup (Responsive)​	UK, US, CA, NZ, AU​	CPL SOI​	2,95$​
Multiple GEOs - Dating - MatchSniper (Responsive)​	AU, CA, NZ, UK, US​	CPL SOI​	3,2$​
Czech Republic (CZ) - Dating - mujotrok (Responsive)​	CZ​	CPL DOI​	4,22$​
United States (US) - Dating - FriendsWithBenefits - Mobile​	US​	CPL DOI​	4,4$​
Brazil (BR) - Dating - Contatosedutor.com - Mobile​	BR​	CPL DOI​	0,35$​

 

[TORO Advertising]

Video content trends in 2023​

As a marketing tool, short-form videos have become the most popular among users, content creators, and affiliate marketers over the years. Short-form video content’s popularity will continue to rise in 2023 as it is expected that 90% of global marketers will increase their investment in short-form videos this year. In addition to that, 73% of consumers prefer to watch a short-form video to learn about a product or service. This means that not only is short-form video the most popular trend among marketers, with one-third using it, but it’s also the most effective and has the highest ROI compared to other marketing content types.
TikTok, Instagram and Youtube are the most popular platforms to consume and create video content. Both are free platforms, so it helps you increase organic reach without any extra costs. Also, tools, resources and advanced features for creating video content are available in-app so you do not need to specialize in technical knowledge to create and promote content. Trending challenges, music, and memes let you boost visibility even without having much experience as an affiliate marketer. All you really need is a bit of creativity and inspiration to make videos that have the potential to engage your audience and make them buy your product or service.
Now, let’s talk in more detail about TikTok and find out why it is the best video content platform to promote affiliate offers. Read on!​

Why TikTok is the best video content platform to promote affiliate offers​

Given TikTok’s growing popularity, there’s no surprise that, when narrowed down to engagement benchmarks, TikTok has the numeric advantage to make brands get on board and start experimenting with content on the platform. Continuing on we share a few relevant stats that showcase TikTok as the best video content platform:​

• TikTok is by far the most engaging social platform to date​
• 55% of TikTok users have bought something after seeing the brand on the app​
• 92% of users often take action after watching a TikTok video such as buying a product or trying a recipe.​
• 71% of TikTok users who take action off platform say that TikTok shows them exactly what they are looking for.​

Overall, end users feel understood by TikTok when they are looking for a solution to a specific problem or query. TikTok videos offer a real connection between the brand and the end user, making this relationship feel trustworthy and real. It is then not surprising that the end users are more likely to feel a positive emotion that drives them to take an off-platform action.
In addition to that, TikTok’s culture has impacted the type of conversations we used to be comfortable with, creating an openness and sense of community that helps end users to feel less alone and to find answers to specific questions and needs, for instance dating advice and parenting tips. So, which niches are the best to promote on TikTok? Let’s dive into it!​

The 7 best niches to promote affiliate offers on TikTok​

When searching for the best niches to promote affiliate offers on TikTok it is crucial to focus on what people need and search for on a regular basis. However, if you are an affiliate beginner, you can start promoting smaller and more mundane products such as clothing, body cream, face masks, phone accessories, rings, necklaces or even mops, all products that end users do not tend to hesitate to purchase. The key is to leverage emerging trends and be inspired by viral content in order to promote winning affiliate offers.
Aside from this, TikTok gives you more chances to advertise the top products via its search technology through which you can explore and discover winning products in your region and country, making it easier for you to pick the best niche. This is because TikTok wants people to be creative and inspired when creating their short-form videos. Therefore, TikTok helps affiliates and video creators along the way of creating the most stunning and engaging videos. With that being said, let’s list the best niches to promote affiliate offers on TikTok based on its search technology:

Top 1! Beauty & Personal Care: Perfume, Shampoo, Serums & Essences, Lip Gloss, Lotions, Face Mask, Hair Treatments, etc.
Top 2! Fashion: Blouses, T-shirts, Dresses, Watches, etc.
Top 3! Phones & Electronics: Mobile Phones, Earphones & Headphones, Chargers, Power Savers, etc.
Top 4! Food & Beverages: Instant Noodles, Coffee, Grocery, Food Recipes, etc.
Top 5! Home Supplies: Household Cleaners, Light Bulbs, Kitchen Containers, Plants, Pillows, etc.
Top 6! Jewellery: Necklace, Bracelet, Rings, Earrings, etc.
Top 7! Luggage & Bags: Shoulder Bags, Travel Bags, Storage Bags, etc.

Do you agree with us? The truth is that today, trends and viral videos remain in the end user’s mind for just a few days and eventually, new trending topics and winning products arise. So the point here is that affiliates and content creators need to be up to date with the latest trends so that they can have better chances at selling their products. Also, it is always a great thing to have access to exclusive tips and best practices to promote affiliate offers on TikTok – Here are ours!​

6 top tips to promote winning affiliate offers on TikTok​

Follow these exclusive tips and best practices to promote affiliate offers on TikTok and ensure better performance and a higher ROI:

Tip! Introduce your product at the beginning of the video: Tell an eye-catching story explaining what the product is in an unforgettable way and do it within the first 5 seconds.

Tip! Make your video shareable: People want to share interesting and valuable videos with their friends so have extra striking visuals and catching texts to grab the end user’s attention and make them feel part of the video.

Tip! Create a high-quality video: As people are more exposed to watching video across all social media platforms, your video content needs to really stand out. Create an original video close to the brand philosophy and make it super eye-catching to increase engagement rates.

Tip! Keep millennials in mind: Create your video according to TikTok style, texts and trends to engage Millennials and Generation Z audience. For good or for bad, they are the kings and queens of TikTok so design your videos using popular filters and effects as well as emojis, abbreviations such as LMAO, LOL, etc.

Tip! Share interests with your audience: End users love to see content from relatable people. If you share interests with your audience, your content will feel more relevant to end users. People also feel more connected to those videos where creators bring knowledge and insider advice. If you want to learn more about target audiences and how to define yours for your product or service, read this article!

Tip! Choose the best times to post: According to HubSpot, the best day to post on the TikTok app is Friday and the best times are 6-9 pm, 3-6 pm, and 12-3 pm. Also, weekends are good days to post on TikTok, but keep Monday and Tuesday away from your schedule as they are considered as the worst days.​

Conclusion​

TikTok is the best video content platform across the world and it has been significantly popular among affiliates, advertisers, brands and end users over the last years. TikTok not only offers entertainment for end users but also offers advertisers lots of opportunities to reach their audiences and boost engagement. Therefore, both experienced and beginner affiliates should embrace TikTok as one of the most profitable digital channels to promote affiliate offers. This is because affiliates can easily reach targeted audiences through home-made short-videos and generate the highest possible revenues. If you’re looking for the best-performing offers on TikTok, don’t hesitate to contact our team. The TORO team will be happy to hear from you and suggest our best affiliate offers.​

 

[T J Tutor]

Video content trends in 2023

!!!AWESOME!!!

 

[TORO Advertising]

Introduction​

After many years of being constantly bombarded by ads on multiple digital channels and platforms, many consumers increasingly doubt the reliability of online advertising. As a result, most of them are seeking a personalized user experience and real connections with brands in order to feel as if they are at the center of the message and have decision-making authority over other market products. Clearly, more and more brands are focusing on creative and attention-grabbing ad content as a key to the success of their campaigns.

In this article we will explain how to create the most engaging ad creatives, will give you useful tips to make the most out of the ad creatives, and also we will tell you the main benefits of building eye-catching ad creatives for your affiliate offers.
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What is an ad creative? How do affiliates use ad creatives?​

To start with, an ad creative refers to the visual and copy elements of an advertisement, which are designed to attract the attention of the audiences and persuade them to take a specific action. Aso, an ad creative includes any image, video, infographic, emoji, copy/text within the image or creative, or other interactive elements that helps to build the message to promote a product or service.

Ad creatives play a crucial role within an advertising campaign as it improves user engagement, generates higher conversion rates and ultimately, increases campaign revenues. In a nutshell, creating attention grabbing creatives is imperative to spark your audience’s interest and make them want to buy what you’re offering.
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Affiliates benefits to build eye-catching ad creatives​

Whether you’re an affiliate marketer, webmaster or media buyer, your ad creatives are the best tool in the box to attract the most qualified audience and generate high conversion rates. Here are some benefits of designing eye-catching ad creatives for your affiliate offer:

Benefit 1! Ad creatives increase brand recognition: Creatives deliver new information in a way that attracts the attention of end users by making a connection between them and the brand. The idea generated from the ad creative makes the end users recognize the brands in a simple and memorable way.

Benefit 2! You can tell a compelling story about your brand: People are naturally drawn to stories and remember how those stories made them feel. By incorporating storytelling elements into your ads, you can create a deeper connection with your audience. Remember, a good story resonates and sticks with people for a longer period of time!

Benefit 3! Ad creatives build interest: Ad creatives showcase the unique value proposition of your product, focusing its benefits and explaining how it can improve the consumers’ lives. This persuasive approach makes end users have a positive reaction and therefore choosing what you’re offering rather than what competitors may be offering.

Benefit 4! Ad creatives increase conversion rates: Use concise and direct language to communicate to end users the steps that are needed to take the desired action. Whether it's clicking a button, filling out a form or leaving credit card details, you need to make sure your CTA is visible, engaging and easily understood.

Benefit 5! You can maximize sales: Create the most relevant and personalized user experience content that will help you attract high-quality leads and drive them to your landing page. According to an Accenture report, 75% of consumers are more likely to buy from brands offering personalized online experiences.
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5 Best practices to create the most engaging ad creatives​

Ad creatives are used in a variety of digital advertising channels, including social media, search engines, display networks, and mobile apps. Each channel has its own set of guidelines and best practices to create the most engaging ad creatives, which you must follow to ensure that your ads are effective and compliant:

#1 Define your target audience
Defining your target audience is a must-do task before setting up any affiliate campaign or strategy. If you don’t know who you are addressing, it is practically impossible to attract qualified leads and make your campaign profitable. So before you do anything else, set your target audience and then start with the promotion. You don’t know how to define your audience? Today is your lucky day! Read this blog post and learn how to identify your target audience for your affiliate marketing campaign.

#2 Match creatives with specific verticals
The key is to align the visuals and messaging with the specific product and vertical you are promoting. By tailoring your ad creatives you can address the right audience to your offer page or landing page. For instance, Software offers promoted through push notifications and native ads are great ways to create a sense of urgency by emphasizing the expiration date of the offer, encouraging end users to take immediate action. In addition to that, you can incorporate testimonials or customer reviews to build trust and credibility. On the other hand, dating offers can be promoted through a variety of traffic sources and generate successful results. Push Notifications, Native Advertising, Social Media and Video ads are the best ways to convert dating offers worldwide.

#3 Make sure your logo and brand name appear clearly
Describe your offer simply in the headline and description and highlight prices, promotions and exclusive deals. Also, make sure that your creatives are properly translated according to the language in which you want to promote your offers and make sure to avoid grammatical errors, as they can lead to poor reactions.

#4 Collaborate with reliable ad networks
Ad networks offer affiliates and publishers a wide range of solutions to monetize their traffic, track the results, optimize and maximize the revenues. To help you generate the biggest conversion rates with any offer, you need to work with a trusted and well-known ad network which will provide you with the best qualified traffic. In addition to that, it is important to collaborate with those ad networks that specialize in the verticals and niches aligned with your offer. Another factor to consider when choosing an ad network is to know the most popular ad formats and which ones provide the best performance.

#5 Choose ad creative format wisely
The best ad creatives for your affiliate offer promotion are those usually customized for websites and platforms - Display, Native ads, Social Media, Video ads, Push Notifications, etc. As not all ad creatives fit the same way in the different digital channels and platforms, there are some image aspects that you need to consider before selecting the traffic source through which you will promote your affiliate offer. So let’s say that you want to promote your offers with Facebook, then the ad creative should be with high resolution, carousel format is high performing, but eye-catching video ads also convert successfully. One successful strategy could be to develop a mix of video and static ad creatives where you can test and experiment with multiple variations of ad creatives altogether and so, identify the best ad creatives for your affiliate offer promotion.
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Tips to improve your ad creatives’ click-through rates​

Now let’s delve into our exclusive tips that will help you optimize your ad creatives and therefore, maximize the revenues of your campaigns. Here are the tips to improve your ad creatives’ click-through rates and boost sales:

Tip 1! Stay Informed and seek Inspiration: Stay fresh with the most important industry topics that affect your business. The insights you get there can be very entertaining and can inspire new ad campaigns. Also, understand what your potential clients live and breathe, and tailor your creative ad to their current situation that may help you evaluate trends and improve the success of your ads.

Tip 2! Use short, clear and concise messages: Images with less text have more impact, as they give more importance to details. Also, try to have a single focus and if you need to include more information, consider using a carousel or a video aligned with the offer promotion message.

Tip 3! Try different options of targeting: If your audience is mainly mobile, choose the best-performing mobile sizes during ad design, and consider colorful, dynamic and animated ads for increased visibility.

Tip 4! Test A/B & Experimentation: Test multiple placements, websites, landing pages, direct link, ad formats, etc. Also, experiment with different image formats before deciding on a graphic line, but always use high-resolution images.
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Conclusion​

Ad creatives are your best chance to attract your target audience and make them feel interested in what you are offering. Your ads’ creativity plays a significant role within your campaigns which results in a must-do task in order to design the best ad creatives for your affiliate offer promotion. If you are looking for an affiliate network with a vast range of experience with ad creatives that help affiliates to boost their campaign performance, TORO Advertising is your place! Contact your account manager to find more details of how to request creatives and landing pages or reach our support team to sign up in less than 2 minutes.​

 

[TORO Advertising]

Online Surveys: Overview and trends​

End users adore online Surveys! Because with them they can win rewards, cash, discounts, gift cards, etc. by just answering simple questions relative to a topic of interest. Also, due to the global economy having been tough for the last few years, consumers have significantly increased the use of online Surveys to make money or win rewards easily from their homes. Which has empowered more advertisers and brands to develop affiliate marketing strategies designed to know more about their audiences and create targeted Survey content that is highly relevant for them, taking up the opportunity to earn money through the promotion and recommendation of specific Surveys. In this article, we will explain how to promote Survey offers for affiliate newbies, tell you the best practices to convert Survey offers and, of course, we will give exclusive tips to boost your revenues!
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What are online Surveys in affiliate marketing?​

Online Surveys can be about anything, from the end users’ daily habits or lifestyle, all the way to what they think the best restaurants are or even what TV shows they usually watch. However, what all online Surveys have in common is that for every Survey an end user answers, they will earn some points that can be exchanged for cash or rewards such as sweepstakes, discounts on products, free gasoline or amazon gift cards.

Online Surveys with rewards can be the perfect win-win situation for companies and consumers since the company gets valuable market research from a targeted Survey audience, and consumers are paid for their time through discounts and freebies on products they like. With Affiliate marketing all parties come together: On the one hand the advertisers who will pay a commission for each Survey filled out, and on the other hand the affiliates who will earn a commission every time an end user fills out the Survey.

Surveys are ideal for affiliate newbies starting in affiliate marketing, who can easily and quickly get started running Survey offers, generating massive profits on a weekly or even daily basis!
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Online Survey affiliate program for affiliate beginners​

As mentioned above, online Surveys in affiliate marketing can be about virtually any topic, and the aim is collecting data about preferences, attitudes and habits of the target audience. This helps brands and advertisers to better tailor their marketing to the most relevant audiences matching the content with what they are expecting or looking to purchase. In the affiliate marketing world, we can categorize Survey offers by the type of rewards they are offering and the type of conversion flow that the affiliates would need to perform to earn the commission.
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Types of rewards for Survey offers​

Here are the different types of rewards that you can extend by promoting your Survey offer:​

• Monetary rewards: Monetary rewards are the most popular rewards for the end users as they can acquire cash, checks, money orders, or gift cards.
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• Non-monetary rewards: These include ‘thank you’ gifts like, for instance, a notebook, a coffee mug, or other kinds of merchandising.
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• Samples rewards: When an end user fills in the Survey, this will get a free sample of any product or service.
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• Coupons rewards: The coupon is the type of reward that a business gives to their consumers in order to get discounts on their favorite products.
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• Sweepstakes rewards: This type of reward includes participating in a sweepstakes, lottery or even a raffle to win a product, usually expensive devices.​

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Types of conversion flow for Survey offers​

Getting started in affiliate marketing may feel a bit overwhelming at first, but with these useful tips for affiliate beginners we will help you generate the revenues that your business needs. We have also listed the most popular types of conversion flow for Survey offers to help you get started:
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• CPL-SOI (Single Opt-in): The conversion is counted as soon as the end user fills out the form and enters their personal data such as name, email address, phone number and postcode.
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• DOI (Double Opt-in): The conversion is counted when the user has filled in the form with their personal data and then confirms their email address through the email received once the form is completed.
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• CC-Submit (Credit Card Submit): The conversion is counted when the end user enters the credit card details and performs a certain action based on the advertiser’s needs: phone number, pay a small amount of money, etc. The advertiser pays a commission every time somebody signs up.​

Tip! If you are an affiliate beginner, we recommend that you start with Survey offers with a CPL-SOI or a CPL-DOI conversion flow. Although CPL-SOI is the easiest flow to convert, it is also the one with the most poor leads and low quality traffic as the conversion is triggered when an end user fills in the Survey but does not confirm the email address, as a result this email/lead may not exist.
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Best practices to promote Survey offers in affiliate marketing​

Continuing on you will find a series of best practices to promote Survey offers that you should know about if you are getting started with affiliate marketing:

1# Find your target audience: Define your target audience as the main task before setting up the Survey campaign. If you don't know who you are addressing, it is quite impossible to attract the most qualified leads to complete the Survey. So, if you need help on how to define your target audience, read our blog post and learn more!

2# Choose a high-converting traffic source: Even though there are multiple great traffic sources to promote Survey offers, only a few of them bring the best qualified leads and ensure high conversion rates. Let’s take a look at them:
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• Email marketing: Email is a great medium to boost your affiliate revenue, as one of the very few promotion mediums that allows you to communicate directly with your target, which gives you the chance to make it highly targeted and personalized. You can also segment your subscribers based on their demographics, interests, behavior, or purchase, which allows you to send very personalized and targeted messages, in order to make them feel lucky to receive the chance to win rewards by just answering a few simple questions in the Survey. Also, and more importantly, email marketing platforms offer plenty of personalization options, such as [firstname], or dynamic content that will change depending on location, device, etc. which will provide you with the highest response and engagement rates.​

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• Social media: This is probably the easiest but also the least effective method. Most of the affiliate beginners when they get started in affiliate marketing they also start sharing the offer with their friends and family on Facebook, Instagram, TikTok, etc. relentlessly. Certainly a few will bite, but some will also probably ignore it or even block you. So in order to get the most out of your social profiles, you need to create relevant content according to your target audience. You must educate your audience rather than sell what you’re offering directly so you can be transparent to your audience and make them trust you.​

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• Blog post: The most effective method of affiliate marketing these days is to write a blog designed to help people with something, and use affiliate offers as resources that can help them. Links to ebooks, services and products, and of course, links to Surveys! When you are promoting paid Surveys, you need to think of who is going to be your target demographic. It’s not people interested in sharing their opinion: It’s people who are after the money, especially those who have large amounts of free time to answer Survey questions. So a great way to promote your Survey offer in a blog post could be by creating a blog based around making money online.​

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• Display advertising: Display ads give you the opportunity to show your Survey offers in a wide variety of advertising formats. In addition, by creating display ads on advertising platforms such as the Google Display Network, your ads have the potential to reach consumers on millions of websites around the world. Also, display advertising is a great way to raise awareness of your Survey offer, get qualified clicks and achieve high conversion rates from end users who may not be interested in your business, but who have found your ad relevant to the solution they were looking for. If you want to be successful with display ads, you must ensure that you are targeting the right end user at the right time, on the right website.​

3# Take care of the creatives: Your campaign must convey trust and make end users want the prize given out for filling the Survey. For this reason, it is crucial to be mindful of your ad’s copy as well as the ad creatives, so design eye-catching ad creatives to convert your Survey offer successfully.

Tip! Don’t use “Survey” within the copy of the ad creative as many advertisers are restrictive by using the term Survey. Then you can use these examples: “Make money now” or “Earn cash for simply giving your opinion”.

4# Use a landing page: Creating a well-designed and high-converting landing page is crucial to attract the right audience, make them feel interested in what you are offering and ultimately lead them to your desired path and action - In this case, where the Survey offer is located. Learn how to increase landing page conversion rates here.

Tip! Use an eye-catching main header in your landing page to capture your audience's attention. You can use this example: “Sign Up to the Survey [name] for free and start earning cash for giving your opinion today!”
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Expert tips to convert Survey offers for affiliate beginners​

Continuing on there is a list of expert tips to convert Survey offers as an affiliate beginner. Let's dive in!

Tip! Get started with less expensive countries: For instance, Tier 2 and Tier 3 GEOs are cheaper than Tier 1, which means that you can generate conversions and good performance with a smaller investment. Test and experiment which GEO audiences are more interested in Survey offers than other regions in the world, so you can focus on the most-converting GEOs.

Tip! Make your consumers feel special: As we said before, personalized campaigns generate better response and higher conversion rates than traditional campaigns. That said, prepare your main message by focusing on your audience and ask yourself: if you were the audience, what message would impact you the most? Try this: "We want to know what you think".

Tip! Keep the Survey relevant: Prepare the ad creative and copy with limited dates for participation and so encourage the audience to answer the questions. For example you can use the following texts:​

• About once a day​
• A few times a week​
• A few times a month​
• A few times a year​
• Never or almost never​

Tip! Implement multi channel delivery: Share your Survey seamlessly across multiple channels: Email, Twitter, Pinterest, WhatsApp, Blog, etc. Reach your audience wherever they are and collect data to better understand the audience and therefore, boost tailored and personalized messages.

Tip! Keep up-to-date with the latest trends: Still can’t figure out what a good topic is to base your Survey around it? Check what is currently trending on Google Trends, Twitter or LinkedIn.
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Conclusions​

Want to maximize your revenues with top-converting Survey offers? - Contact your account manager and get access to our top Survey offers! What are you waiting for? Sign up here in no more than 2 minutes and become an affiliate of TORO Advertising! You can also contact our team for more information.​

 

[TORO Advertising]

Are you looking into how to convert Antivirus and Utilities Software offers? Utilities software offers are very popular within affiliate marketing because, at an age in time where we spend long hours on the internet, they respond to the need to keep end users’ devices optimized, functional, safe, and up and running. So, if you are an affiliate beginner who has never promoted Antivirus and Utilities Software offers, you are most definitely missing out! On today’s blog we will tell you what exactly is the Antivirus and Utilities Software vertical, why you should be promoting Antivirus and Utilities Software offers, the best traffic sources to do so, and will give you top tips and best practices to maximize your Antivirus and Utilities Software offers.
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What is the Antivirus and Utilities Software vertical in affiliate marketing?​

Before we get into how to convert Antivirus and Utilities Software offers, let’s learn about the Utilities vertical. Antivirus and Utilities Software is very popular amongst end users because it is a type of software that is designed to help them easily optimize and manage their devices such as computers, tablets and mobile phones. And the best part is that they can download all this software from the internet, without the need to go to an IT shop to buy it. We are talking about tools and apps designed to perform tasks to improve the performance, security, and functionality of a device. Here are a few types utilities software:

#1 Antivirus: These softwares are designed to detect and remove malware, viruses, and malicious software that represent a threat to the end user’s devices.

#2 System optimizers: System optimizers can help the end user improve their device’s performance by removing unnecessary data and managing system resources.

#3 Disk cleaners: Similar to above, these toolsscan devices’ hard drives to clean them from unnecessary files in order to improve performance.

#4 Disk defragmenters: Disk defragmenters help end users organize their device’s hard drive to improve system performance.

#5 Backup and recovery: With these tools end users can create copies of their data and restore it if they ever lose it or their device breaks.

#6 File compression: With this kind of software end users can compress files and folders to save up on storage and make them faster to transfer.

#7 Disk encryption: With these tools end users can encrypt data on their device to protect it from unauthorized access.

Now, lets get into how to promote Antivirus and Utilities offers as an affiliate beginner:
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How to convert Antivirus and Utilities Software offers as an affiliate beginner​

So, in short, the Antivirus and Utilities Software vertical’s function is to provide end users with tools and software designed to guarantee system maintenance, security, efficiency, data recovery, and a better user experience. And this is a great vertical for you to promote as an affiliate marketing beginner because these services are well sought after, since pretty much everyone owns at least one device, which they will need to keep functional and well-protected! Now, let’s get you started into how to convert Antivirus and Utilities Software offers as an affiliate beginner – Let’s take a look:
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#1 What are the best traffic sources?​

Let’s start with your best traffic sources to promote Antivirus and Utilities offers as an affiliate beginner: There are multiple great traffic sources available for you to use, especially if you are using a reputable Affiliate Network such as TORO Advertising, however, these are the best performing ones for the Antivirus and Utilities Software vertical:

Search Engine Optimization (SEO): SO, one of the best traffic sources to convert Antivirus and Utilities offers is Organic search traffic, because it brings end users who have been looking for the service or solution that you offer and have come across it by searching for specific keywords. Working with SEO will provide you with the most relevant and qualified traffic for your offers in the mid and long term!
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Push Notifications: Push Notifications are clickable pop-up messages that appear on the end user’s device’s browser. This ad format consists of an image, an icon on the left and text on the right. When the end user clicks on the Push Notification, he is driven to the advertiser’s offer page. The Push method connects your ads with the right audience in a user-friendly and non-intrusive way.​

Native: Native ads match the look and feel of the editorial content of a website. You can get really creative because getting a higher CTR for Native ads is all about psychology in order to create meaningful engagement from a potential customer who is viewing the website where your ad is placed. Once a user clicks on your Native ad they should be taken to a Landing Page, where you can work your magic to get them to convert.

Display: Display ads give you the opportunity to show your Antivirus and Utilities Software offers in a wide variety of ad formats, giving you the potential to reach end users on websites globally. Also, Display advertising is a great medium to raise awareness of your affiliate offers, and achieve high conversion rates from end users who may have found your ad relevant to the solution they were looking for, although they might have not known of your brand beforehand.

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#2 What is the best conversion flow to promote Antivirus and Utilities offers as an affiliate beginner?​

Next on how to convert Antivirus and Utilities Software offers are conversion flows. There are two potential conversion flows that you can use for Antivirus and Utilities offers: CPS and CPI:

CPS(Cost per sale): This is a very simple conversion flow where Advertisers pay their Affiliates for every sale, meaning when a transaction made by credit card is completed. So, every time an end user decides to purchase one of your Antivirus or Utilities Software offers, you get paid.

CPI (Cost per Install): Another great conversion flow for Antivirus and Utilities Software is CPI (Cost per Install) which is also a relatively simple conversion flow in affiliate marketing. CPI conversions are some of the most common and straight-forward in affiliate marketing: To complete a conversion, end users have to download the software and open it.
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#3 How do I find the right audience?​

As an affiliate marketer, it is important to gather information about your target audience: What type of content your target audience prefers in order to make them buy the product? Which platforms or medium do they use the most in order to find their content? Does your target audience have similar values to the brand or product values? What age groups? Where in the world are they? What devices do they own? All these and more questions need to be answered before setting up your affiliate campaign so that you can reach the right audience and generate successful results. Read this article if you want more information on targeting the right audience for your affiliate marketing offers.
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#4 How do I build my ad creatives and copy?​

Ad creatives and copy play a crucial role within an advertising campaign as their quality and how eye-catching they are will ultimately define whether your ad gets clicked or not. And this directly affects your revenues! So, make sure that you design attention grabbing creatives and compelling texts that are very clear about what it is that you are offering, and capture the end users’ interest. For instance, if you are advertising an Antivirus offer, make sure that you speak about how safe the end user’s device and their data will be after they have installed this service. Reflect that idea both in your creatives and copy.
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#5 What about my landing page?​

Creating a great looking landing page that has clear and compelling information about your Advertiser’s offer is crucial to attract the right audience, make them feel interested in what you are offering and ultimately lead them to your desired path and action, which in this case is downloading Software. You could include small tutorials, information about the Software and specs, reviews from current users, etc. Learn how to increase landing page conversion rates here.

Continuing on, let’s look at the best practices to convert Antivirus and Utilities offers!
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Tips and best practices to promote Antivirus and Utilities offers as an affiliate beginner​

TIP! Test out all Tiers: Especially Tier 2 and Tier 3 countries can be a great way to start. Because they are not only cheaper than Tier 1, which means that you can generate conversions and good performance with a smaller investment, but also, end users in Tier 2 and Tier 3 countries tend to have devices which are less up-to-date than on Tier 1, which means that they tend to need more software to protect and optimize their devices.

TIP! Follow your Advertisers’ specs: Remember to follow each one of your Advertiser’s specifications at all time, since it is their brand which you will be promoting, after all – Each Advertiser defines their own rules and conditions for their Software offer and brand. Also, ensure that your affiliate marketing campaign does not use prohibited traffic sources. Lastly, don’t forget to read your Advertiser’s Terms and Conditions: Don’t let your conversions be lost because of a rule about which you have been previously advised!

TIP! Split test your creatives: Design different style creatives and test them out. For example, if you are promoting an Optimization Software offer, you could take two different approaches: You could talk about how quick and functional your computer is going to be after running it, or you could go fully techie and talk about the platform and the technology itself. Create ads to represent both approaches and run A/B tests of each to see what works best.

TIP! Be transparent: Remember that the goal here is promoting services that will improve the end user’s devices. It is NOT your objective to scare them into purchasing it! So, talk about each Software’s features and why it is fantastic for your end user. Do not tell them how much in danger their device is without that product, and do not exaggerate its perks.

TIP! Optimize your offer for all devices: Most people carry smartphones everywhere and see affiliate marketing content through their mobile devices. However, most Utilities Software is aimed at computer devices. So, make sure that your ads are responsive on all devices by adjusting your targeting settings when working with a traffic source. Then, adapt your offer’s creatives and behavior to display properly on all devices and focus on a great user experience. This works at a landing page level too: If you have several landing pages available, you could ask your AM which one of them is performing best in each device.

TIP! Work with a reputable Affiliate Network: To make the most of your Affiliate offers it is always a good practice to spend some time researching an Affiliate Network that can offer your high-performing offers, top EPCs, higher payouts, on time payments, with your first payment from $50!

Are you thinking of joining the TORO Advertising Affiliate Network? Still have questions on how to convert Antivirus and Utilities Software offers? Or maybe you want to learn more best practices to convert Antivirus and Utilities offers? Get in touch with our team or sign up now and become one of our Affiliates!​