Tracking Facebook Ads Conversions

[zigglr]

Is there any way to track conversions back into Facebook ads manager? It seems most affiliate networks such as Clickbank and Maxbounty just use postback, which means that the cookie containing the ad origin data (such as ad set name, ad name etc.) is lost, making it impossible for Facebook to optimize for conversions.

 

[Graybeard]

facebook ad s2s postback - Google Search

• ?QUERY_STRING set parameters
  
• then you can capture them on your server
  
• and on the conversion URL in that vendors stats.

That's another way takes some planning and coding work.

 

[zigglr]

• ?QUERY_STRING set parameters
  
• then you can capture them on your server
  
• and on the conversion URL in that vendors stats.

That's another way takes some planning and coding work.

Yes but it's postback so the cookie is lost, which means that the conversion will never show in Facebook ads manager because Facebook has no idea which ad gave the conversion.

 

[zigglr]

if someone deletes the cookie --then it is gone.
then you need to understand how databased tracking is done.
the user sees the ad then what?
direct to the offer's landing page or to your landing page?

My landing page and then the offer. I've used 3rd party tracking such as Voluum to see which ads gave the conversions, but without the conversion showing up in Facebook Ads manager, Facebook can't optimize to show the highest converting ad.

 

[Graybeard]

if someone deletes the cookie --then it is gone.
then you need to understand how databased tracking is done.
the user sees the ad then what?
direct to the offer's landing page or to your landing page?

 

[Graybeard]

That's a tool issue.
Tools cannot do everything ya know?

landing_page_URL/?a={you_ad_id}&b={unique_customer_id}
log the parameters of the clicks
For the 'unique_customer_id':
I have used PHP
ip2long($ip) with
gethostbyaddr($ip); and
use GeoIp2\Database\Reader;
To log individual ad clicks to my logs
You have to reconcile Facebook's (or any ad /conversion) data manually when you cannot post back results to some tool.

Facebook *should* have some postback mechanism and there may be some script out there to act as a middleman

facebook <-postback (your script) <- vendor (offer).

That would be the easy way (if you can find it).