Official Vimmy

[Vimmy]

You won't be able to make money on your first campaign! To successfully run in affiliate marketing, you will need a lot of knowledge and skills. This is the truth of today.

So the first attempt is usually a failure. But you will gain experience. For the green lines in the tracker, you need to learn how to optimize your campaigns. Optimization skill is one of the most important for an affiliate marketer.

Campaign optimization is a mystery for new affiliates. Attempts to repeat the success of “fresh cases ROI + 200%” are a reason to think. Maybe there is a secret ingredient, a secret tome of affiliate marketing? But no one talks or shares what it is. But no, they didn’t come up with a secret ingredient. Practice and work are the secret.

Optimization guide

It would be very cool to have a simple and clear optimization guide. So that someone could describe step by step what to do and when. Where to click and what to fix if it doesn’t convert, how many conversions should there be before moving on to optimization, etc.

That's why optimization is so difficult. You can't make a guide. All campaigns are unique. There are dozens of adjustment options.

There are general principles, rules, “big lines” that can be used. This will increase your chances of profit. There are many guides and FAQs, but none guarantee 100% success. And it’s not a fact that it will work in your case with your campaign.

Optimization skill

Before optimization, you need to choose an adequate offer. Otherwise, optimization will be difficult and will not provide benefits. There will be no profit, no skill development. How to choose the first offer was written here.

You test the offer, get a couple of conversions. This is not enough to understand whether it needs to be optimized. If by chance you hit the spot, something happens. But more often than not it doesn’t work out.

A sufficient amount of data is important for optimization. Moreover, actual data, about real conversion. How to get it? Test more, collect information and those same conversions.

Choose offers with lower payments. Cheaper traffic, less budget for tests, more conversions. There will be a lot of data to practice optimization.

In addition, the first income can be a bonus. Let the payout be $0.10 for a large number of conversions. It can pay off and even be profitable.

Having a large amount of conversion data will help you understand how different parts of traffic are connected. What influences and how. Where to click. You will be confident in yourself and your knowledge. You will work without fear of making mistakes.

How to get better

How to get better at optimization skills? Optimize. That's all. Even reading guides that are similar to identical twins will not provide deep insights. It takes practice.

Optimization, and indeed all affiliate marketing, is practice. Like skating, rollerblading or skateboarding. You can read and watch lessons, understand the mechanism, but real experience will only come with practice. Until you fall and hit yourself, you won’t understand how it works.

Same with affiliate marketing. This is not a story where you first learn theory and then practice. You learn on the go, while simultaneously watching lessons and reading niche news.

Conclusion

Why shouldn't you immediately look for expensive offers? Because it’s easier to simply waste $20 than $200.

To optimize your campaign, you need data. Data is the money that goes into testing. At the beginning of your journey, the budget will be small. And for the same $200 you will test much less than with a cheap offer.

Optimization is a skill that needs to be developed. And the more practice, the faster the result will be. And real profit.

 

[Vimmy]

Black Friday PROMOCODE!

A great opportunity to maximize your income this year!

Black Friday and Cyber Monday, which fall on November 24 and 27 respectively in 2023, have become the biggest sales of the year in many countries. Which automatically makes them one of the most attractive seasonal events for affiliates!

Because discounts and exclusive offers are undoubtedly everyone's favorite!

According to statistics for the same period in 2021, people spent $10.7 billion, which is 11.9% more than in 2020. And the percentage of online purchases was 43%.

Below is an infographic showing the average consumer spending during Black Friday worldwide.

In other words, Black Friday and Cyber Monday are a great opportunity to make a profit in a short period of time in almost any vertical.

For those who want to take advantage of all the opportunities to earn money, we have prepared a promotional code:

FRIDAY200, which gives a bonus of $30 for a deposit of $200.

Ready to take action? Launch advertising campaigns with us. Right now.

 

[Vimmy]

Should campaigns be suspended on holidays?
Do campaigns convert before the holidays? What about during or after?
What verticals should you focus on? What's most important for conversions and profits during the holidays?

Maybe the game is not worth the candle? Maybe get a coat and fireworks instead of work?

What to launch before the holidays?

One of the most productive sales seasons is the New Year. And then high conversions are not far off. People are excited, buying gifts, looking for a way to shed a couple of kilos, learning how to make cookies etc. They did not have time during the year - they are trying to catch up now.

Goods: any household, electronic devices, toys, cloth, jewellery, souvenirs, stuff for hobbies. Range - from fishing rod and skis to ship models in 1:1 scale. In the pre-New Year's fever, they buy a lot and willingly.

In the above statistics, you can delve into more detail to see which products were most actively purchased for the holidays in 2022.



Nutra: Start early with nutra offers: almost everyone needs magic diet pills before the holidays. All sorts of super-gels and energy drinks to dance all New Year's Eve until the morning.

Should you run campaigns on holidays?

There are verticals that work before, during and even after the holidays. The only challenge is to manage to change creatives quickly enough.
So decide for yourself whether to run campaigns or not to run campaigns during the holidays.

Gambling and Betting

What is almost everyone waiting for in the pre-New Year atmosphere? Miracle and magic. As in childhood!

The excitement is growing, people want to win, get “easy money”, because “a gift for the New Year” and “they are always lucky on New Year’s Eve .”

In addition, people have more free time. Shortened days, weekends. That's why people sit and spin the wheels of fortune, place bets, and play games online.

Dating

Dating is in fashion - in any weather. And on New Year's holidays too. People are spending more time at home. If the weather is not very pleasant, dating apps will brighten up their leisure time.

“I want to believe in a miracle. I want a pleasant company on New Year's Eve. I want to meet someone, relax.” everything people think about during holidays.

Dating services have special offers and bonuses before the New Year.

With creative, everything is clear too - the theme is the New Year.

Sweepstakes

And again, the New Year's miracle is the thirst to win money, a phone, a hair dryer and a gift card. This is true during the holidays and after.

After the holiday

When the Christmas lights and the internet turns off

It would seem that people bought everything. But in January you can also make money. Competition is low, the auction is not overheated.

Users have vacations and leisure time. It's time to surf the net, look for something to download, play, buy.

Keep in mind:

• The statistics of the hottest products change, choose your GEO carefully. Christmas and New Year fall on different dates depending on GEO. Check. Start launching campaigns on time for the “holidays”.
• Plan your campaigns. In the last week of December, auctions are overheated. Cost per click jumps up sky high due to endless pre-Christmas and New Year's offers. And large companies receive an annual advertising budget.
• On December 25th and 31st, it is better to pause campaigns. People have no time for orders, they gather with their families, fuss, prepare food, and pack gifts they have already bought. But if it converts, keep running campaigns. It always depends.
• Mobile or desktop traffic? An age-old question, because more and more purchases are made through the phone. It is also where games are being downloaded and how people visit online casinos. On holidays or immediately after them, many are visiting someone or out of town. Or on a trip where there is no desktop computer. But the phone is always there.

Conclusion

During the New Year, everyone expects magic. It makes sense to run campaigns before the holidays. Both the creatives and the general theme, everything is simple and clear.

Should run campaigns on the holiday itself? After all, the gifts have been bought and some even unpacked.

A holiday is time to relax and be with loved ones. But if you want to work, why not. Many are resting, competition is lower. The main thing here is to continue to launch profitable campaigns.

Have a profitable December!

 

[Vimmy]

As you know, it is optimists who make the world go round. We share this perspective.

The departing year has been challenging for our world, each of us, and particularly for affiliate marketing.

There has been much talk about affiliate marketing being dead. It is alive; we have checked!

So, may the upcoming year bring success to your endeavors, and may the green lines on your trackers shine even brighter.

We wish you new opportunities, endless creative potential, interesting projects, and profit.

We want to believe that every challenge is an opportunity to grow and become stronger.

Wishing you calm and joyful New Year celebrations!

With respect and optimism,

Vimmy Team

 

[T J Tutor]

I want to ask if you are into Crypto brokage and you can convert warm leads to sales?

Why do you ask. It appears as though you are soliciting our member. You are not a registered vendor here.

 

[Vimmy]

Holidays are not just a good occasion, but a great opportunity to launch a profitable campaign!

Traditionally, like every year, Valentine's Day is celebrated on February 14th. According to statistics from the US National Retail Federation (NRF), 52% of the US solvent population celebrates this holiday.

The graph below shows the period from 2013 to 2023. It shows that the amount spent on gifts and related products for Valentine's Day is progressively increasing every year.

According to NRF statistics, in 2021, 38% of all Valentine's Day purchases in the United States were made online, while only 29% of holiday items were purchased at large shopping malls.

Some of the most popular items included chocolate, greeting cards, flowers, gift cards, clothing and jewelry.

Other GEOs

Europe is not far behind. In the chart below we see statistics from Statista showing the average amount shoppers spent on Valentine's Day in various European countries in 2017 in pounds sterling (GBP).

Thus, in Spain, on average, one buyer spent 111.08 £ (approximately $141), in France and Italy - 107.33 £ (approximately $136), in Germany - 83.77 £ (approximately $110), while in England, buyers were more modest, and the average bill was £49.64 (approximately $62).

In addition to regular products, on the eve of Valentine's Day, offers for sweepstakes, dating and adult content are popular.

Are you planning to target “pink bears” and dating apps this year?

 

[Vimmy]

Do you want to try yourself in affiliate marketing, but are not yet ready to take risks and work alone? Lack of experience, limited budget, fear of losing a permanent fixed income, or simply no desire to be an entrepreneur. There can be many reasons to start looking for a job on an affiliate marketing team.

The good news is that affiliate marketing is a growing field that is constantly looking for new recruits.

In this article we will discuss: where can you find a job in the field of affiliate marketing? What vacancies are available? And how much do they pay for it?

Affiliate marketing team

Most often, the team includes:

• Team Lead - is responsible for most work processes and coordinates the actions of media buyers.
• Senior media buyer - this is the position most applicants are looking for. The responsibilities include working with traffic, searching for offers, launching and optimizing campaigns.
• Junior and Assistant Media Buyer - Perform a variety of minor tasks such as account creation, tracking campaign performance and reporting. They also assist the media buyer in his tasks.

Depending on the scale of the campaign, the team may also include copywriters, programmers, designers, office and account managers and other specialists, both permanent employees and freelancers. You can read more about the composition of the team here.


Is there a chance if I haven't launched any campaign yet?

Yes, in affiliate marketing there are many routine tasks that someone must perform. Teams are growing quickly, but there are not many specialists.

Of course, without experience you may not be hired as a media buyer, but as an assistant, yes. It all depends on your skills and existing experience. If you have passion, a basic understanding of affiliate marketing work, computer skills, knowledge of English and a desire to learn, you have a good chance of getting hired. Then, as you develop your skills and gain experience, you can become a media buyer.

Affiliate marketing is not a field in which you can become an expert by reading a few books and attending a couple of lectures. Here everything has to be learned in practice.

The field is so dynamic that what worked a month ago may be completely irrelevant today. Therefore, it is important to constantly work and stay updated.

If you already have experience

If you have already successfully launched campaigns and have more than two years of experience in the field, then feel free to describe it and other relevant skills in your resume and send it to a potential employer, applying for more senior positions.

Be prepared to be asked to provide statistics about your campaigns, as well as be asked about your budget and other details related to running campaigns.

If you are applying for a position as a team lead or higher, keep in mind that not only your skills as an affiliate marketer will be important, but also your soft skills.

How to become part of the team - where to look?

Affiliate marketing, although not as widespread as, for example, the IT profession, nevertheless, employers look for applicants on “regular” job search sites such as Upwork or Jooble.

The following terms are most often used in job descriptions: media buyer, traffic manager, affiliate marketing manager, ad buyer.

Job openings can be found on professional forums for affiliate marketing and publishers, such as AffLIFT or AffiliateFIX.

You can also search for vacancies and potential employers on social networks: Facebook and LinkedIn.

And, of course, do not forget about the classic method of finding a job - through acquaintances.

About the courses

The internet is full of useful things and knowledge, as well as info-charlatans. Be careful when buying traffic courses that range from $200 to infinity.

Experience shows that most often, no job will be offered to you after these courses. They will simply share general information that is already freely available on the internet, if you take the time to search for it.

There are many newbies who have bought all sorts of courses and still haven’t launched a single campaign. Be critical when purchasing affiliate marketing courses.

Professional forums, like AffLIFT, where you can ask questions to experienced affiliates and find tons of guides and tutorials on 'how to start,' 'what to read up,' and 'how to do this and that,' can be much more effective and can replace multiple courses.

The most interesting - money

There is no definite answer. Salary depends on many factors, such as the location of your employer. Are they from the USA or India? A small salary in Tier 1 countries is undoubtedly considered quite substantial in Tier 3 countries. The position you are applying for, your experience, the budget, and your future employer's team are also important.

Most often, the payment model looks like this: a fixed salary, which usually is not significant, and a percentage of the profit generated from your campaigns. The percentage depends on the organization and your experience and can range from 5% to 50% of the campaign profits.

A few examples

Below are some examples of vacancies for a media buyer with Upwork posted on the site in October 2023.

***

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Is it worth looking for a job on an affiliate marketing team?

Yes, of course, especially if you are interested in this format of work. Competing solo with large teams that have significant budgets can be quite difficult.

Being hired is especially important if you are new and have just started working in the affiliate marketing field. By joining a team, you typically gain access to larger budgets, exclusive offers, a fixed salary, bonuses for your work, ongoing support and invaluable work experience.

Have you considered the possibility of working in affiliate marketing for hire?

 

[Vimmy]

Micro Conversions: When Size Doesn't Matter

One of the key elements of conversion in arbitrage is micro-conversions. These small but significant user actions can significantly impact the overall performance of your campaigns.

Like a warm-up before a race, a micro-conversion is a necessary step in your buyer's journey to a target action.

Let's take a look at what micro conversions are and how to use them to improve the effectiveness of your affiliate marketing campaigns.

What are micro conversions?​

Micro conversions are all the intermediate stages that a user goes through before performing a target action or macro conversion.

• Go to the website.
• Interact with the content (for example, watch a video review or comments, view reviews).
• View the description and characteristics of the product/service.
• Register on the website.
• Fill out a form or part of a form.
• Add a product to the cart.
• Subscribe to news/mailing list.
• Place an order.

Tracking micro-conversions allows you to understand the mood of buyers, including tracking at what step the purchase/subscription/order fails.

Why is it important to track micro conversions in affiliate marketing?​

1. Campaign Performance Analysis: Micro conversions help you determine how users interact with your ads and landing pages. This allows you to evaluate the effectiveness of different campaign elements and identify problem areas.

2. Optimize the user journey: By understanding which micro-conversions lead to macro-conversions, affiliate marketers can improve the user journey. For example, if users are actively clicking on an ad but not filling out the landing page form, it may be worth improving the design or content of the form.

3. Reduced Customer Acquisition Cost (CAC): Optimizing micro conversions helps reduce the overall cost of customer acquisition. If each step of the interaction is made more efficient, the overall cost of macro conversions decreases.

4. Improve traffic quality: Analyzing micro-conversions helps you understand which traffic converts better. This allows you to target campaigns more accurately and use higher-quality traffic sources.

5. A/B testing and hypotheses: Micro conversions are important for A/B testing because they allow you to evaluate the impact of changes early in the interaction. This helps you find the best options faster and more accurately.

6. Metric Goals and KPIs: Including micro-conversions in your key performance indicators (KPIs) allows you to more accurately measure the success of your various marketing strategies and adjust them accordingly.

What to track?​

The micro conversions you look for will vary slightly depending on the niche you're in and the behavior of your customers.

To determine key micro-conversions, you need to identify moments of user interaction that correlate with sales volumes (or other macro-conversion metrics).

For example, maybe your data shows that about 40% of people who sign up for your newsletter end up purchasing a product. In this case, newsletter signups would be a good micro-conversion to track.

Micro conversions are especially useful for low-traffic sites.​

Micro conversions are important for all sites, regardless of traffic volume, but studying them can be especially useful for sites with low traffic or low conversion rates overall.

Why? If your site only gets a few conversions per day, you won't have much data to analyze when looking at just macro conversions.

However, if you take into account all the micro-conversions that occur along the customer's journey, you will have many times more data to analyze.

This will allow you to identify problem areas, focus on those areas and the elements that are blocking or distracting users from taking action, and work to optimize them to achieve your conversion goals.

The key to profit?​

Make sure all micro conversions are tracked using web analytics tools.

Analyze micro conversion data regularly. Use micro conversion data to optimize your ads. Improve creatives, copy, and calls to action (CTAs) based on what works best.

Micro conversions play an important role in affiliate marketing, helping you better understand and optimize how users interact with your campaigns.

Micro conversions can improve user experience, reduce customer acquisition costs, and increase overall campaign effectiveness.

Therefore, using micro-conversions in affiliate marketing is one of the elements for achieving long-term success.

 

[Vimmy]

Can affiliate marketers find their Ikigai?

• Passion: Many affiliate marketers are passionate about their work because of the challenge and excitement that comes with constantly testing new strategies and analyzing the results. If an affiliate marketer truly enjoys the process of creating and optimizing ad campaigns, they may find passion in their work. It is important to find the aspects of the work that bring pleasure and focus on them.
• Calling: Affiliates with deep knowledge of marketing, data analytics, and consumer psychology can be successful in their field. Recognizing your strengths and continually developing your skills is what makes an affiliate's work truly meaningful. Constant learning and improving your professional skills is a necessary part of working in affiliate marketing.
• Mission: Finding a mission in affiliate marketing is more difficult. However, if affiliates promote useful and quality products or services that benefit people, they may feel that their work has a positive impact on society. Choose to promote products and services that align with your personal values and that bring real benefit to society.
• Profession: Affiliate marketing is a lucrative activity. If an affiliate successfully copes with his tasks, he can earn significant money, which satisfies the financial aspect of Ikigai. Strive to effectively manage your income and expenses so that the work brings not only satisfaction but also a stable income.

To find your Ikigai, an activity must satisfy all four aspects of this concept.
03
Affiliate marketing: The Danger of One-Sided Success
Affiliate marketing requires an incredible cocktail of skills: analytical, knowledge of marketing tools, creativity and the ability to quickly adapt to market changes.

For many, it is not so much a passion as an opportunity to earn money. Often, people start hoping for easy and high income, freedom of work schedule and the ability to work from anywhere - all those illusions that are advertised as "fast, easy and a lot".

In fact, just as not everyone is suited to be a doctor, lawyer or writer, not everyone is suited to be an affiliate. Yes, many can do affiliate marketing and even successfully, but it does not necessarily arouse their interest or passion, as with other professions. Why affiliate marketing? What would you do if you could choose any profession? Consider whether it truly aligns with your interests and values, or is it simply a means to achieve financial goals.
04
And again about Jobs...
An important aspect of achieving Ikigai is balance in everything. Even if the work is loved, brings satisfaction and has meaning, there are still many other important aspects in life.

“Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.” Steve Jobs, The Wall Street Journal, May 25, 1993.

Each of us should pay attention not only to our own professionalism, but also to personal development, health, family, friends, etc.

Conclusion

Affiliate marketing, like any other profession, can be a source of satisfaction and self-realization. It is important to strive for harmony and balance, develop professionally and personally, and remember the importance of your work for yourself and society.
What is important to you? How do you see your Ikigai? How and where do you think we can find meaning and pleasure in what we do every day?

 

[Vimmy]

How to use social proof for your advertising campaigns​

In affiliate marketing, every detail matters, especially on landing pages, which are an important element of conversion.

Using social proof, statistics, facts and expert opinions is one of the most effective ways to increase the credibility and appeal of your offer.

Let's look at what types of social proof work best and how to integrate these elements into your advertising campaigns.

Social proof​

Social proof is a psychological phenomenon in which people use the behavior and opinions of others to determine how they should act. The term is described in detail by Robert Cialdini in his book Influence: The Psychology of Persuasion.

In marketing, social proof helps build trust in a brand, product, or service by demonstrating that others have already chosen the offering and were satisfied.

Types of social proof​

Customer Reviews: Positive reviews from real customers greatly increase trust.

• Example: "Using our tool, Maria increased her sales by 50% in just three months."

Ratings and Reviews: Star ratings on platforms like Amazon, Google, Yelp.

Number of users or clients: A large number of users creates the impression of popularity and trust.

Success Stories and Case Studies: Detailed success stories show how customers achieved results with your product.

Expert Opinions: Recommendations and reviews from recognized experts.

• Example: "A renowned fitness trainer has endorsed our product as the best for beginners."

Social Media: Likes, Shares, Comments and Followers.

Certificates and Awards: Official recognitions and awards.

Customer Reviews

Reviews help build trust with your audience. Even negative reviews can be helpful: 72% of customers say they help them gain a full understanding of a product or service, which helps them make purchasing decisions.

74% of customers say a positive review helps build trust in a company, making them more likely to click the "buy now" button.

Almost 58% of customers are willing to pay more for a product or service with good reviews.

Interestingly, 91% of people aged 18 to 34 trust online reviews as much as personal recommendations.

Sources: BrightLocal, PowerReviews и ReviewTrackers.

The infographic (see image above) presented on the FinancesOnline website shows statistics on the impact of customer reviews on business:

1. The importance of feedback from current customers

• 85% of customers do not take into account reviews older than 3 months.
• 40% of customers only pay attention to reviews published no more than 2 weeks ago.
• About 10-30% of all reviews can be fake.

2.How online reviews influence consumer decisions

• 68% of customers are more likely to engage with a business based on positive reviews.
• 40% of customers are more likely to avoid engaging with a business based on negative reviews.
• 36% of customers place more importance on factors such as location and price.

3.How review ratings affect business success

• 80% of customers only trust reviews with 4, 4.5, and 5 star ratings.
• 57% of customers will only use services from companies with at least a 4 star rating.
• 13% of customers will consider doing business with a 1 or 2 star rating.

Statistics on Landings​

Statistics allow you to demonstrate objective data that can convince a potential client of the value of your product or service. People tend to trust numbers because they are perceived as verified and substantiated data.

How to use statistics:

• Market data: Example: "60% of adults are overweight."
• Product Data: Example: "85% of our customers reported significant improvement after 3 months of use."
• Social Proof: Example: "Our product has a 4.8 out of 5 rating based on reviews from 10,000 users."
• Research and Evidence: Example: "A 2023 study found that using our app improved concentration by 30%."
• Product Benefits: Example: "Our skin cream contains 20% aloe vera to promote rapid healing and hydration."
• Comparisons: Example: "Our smartphone has a battery that lasts 20% longer than the competition."

Experts' opinion

• Quotes: Example: "Dr. X, leading dermatologist: 'This cream really helps reduce inflammation and improve skin health.'"
• Video reviews: 78% of people trust marketing videos that are authentic and genuine.
• Insights: Example: "According to a study conducted by Dr. Smith, our technology reduces processing time by 40%."

How to apply on landing pages

• Prominent Placement: Display reviews, ratings, and case studies in prominent places.
• Visuals: Use customer photos, video testimonials, and infographics.
• Content Updates: Update reviews and ratings regularly.
• Calls to Action: Place calls to action next to social proof.

Conclusion

Using social proof, statistics, and expert opinions can significantly increase trust in a product and increase conversions on landing pages. Integrating these elements builds customer trust and increases the likelihood of their making a purchase decision.

For maximum impact, display reviews, ratings, and statistics prominently, use visuals, and update information regularly. Also, be sure to include calls to action next to social proof to guide visitors to purchase or sign up.

 

[azgold]

Great post, @Vimmy !

I'm personally a fan of the statistics, I find them eye-catching myself.

Product reviews and feedbacks might work really well with all the "special" Prime days coming up in October, November and December.

 

[Vimmy]

The internet is filled with stories of instant success and promises of easy money, but what lies behind this facade?

Ready to learn how things really work?

In our new article, we cover:

• How affiliate marketing works — and why it’s not a magic 'earn money' button.
• The real income numbers of affiliate marketers — the results may surprise you.
• Why 95% of beginners fail, and only 5% make a profit.
• Whether you can turn affiliate marketing into a full-fledged career and what it takes to do so.

Curious to find out if it's worth it? Dive into our latest article to learn more.

 

[Vimmy]

Get Ready for Black Friday: Inspiring Statistics!​

Black Friday is around the corner — time to prep those campaigns!

Did you know? In 2023, U.S. Black Friday sales hit a record $9.8B, up 3%!

Why get ready now?

Online Sales Boom: 70% of purchases were online last year, with over half on mobile! Ensure your ads are mobile-friendly.
High Buyer Activity: Nearly half of consumers are already planning their Black Friday buys.
Cross-Sell Potential: 25% of shoppers are ready to add extra items when the deal’s right.

Don’t miss out! Analyze your data, polish your creatives, and prep for major traffic.

Launch Campaign