Seeking Help Want to start programmatic media buying! Need Suggestion.

[Graybeard]

I am not looking for more work

But if you have a substantial budget for this ... I am not a mind reader ... Talking in generalities is mental masturbation

You need a proposal of what you want before any developer will talk to you (that is worth a shit).

mystery ad source? An api integrations depends on the api features that the advertising source offers.

https://support.tune.com/hc/en-us/categories/1500001013322-API has offers is documented

 

[Zaryab Khattak]

I am not going to proofread and correct every weak point in your copy --that is your task. It's your ad money at risk.

I know mate and i apologies for that. But you're the only one so far helping me out with my mistake. As i share it with many of others but no one could help me this much that you do.
Please make sure to highlight the mistakes only, and i will do the rest by my self from now.

most of the boxes beneath this are very poorly written or make little sense.

I have done some updating to it. Please check and let me know, also have done more in the site where i felt some mistakes!

 

[Graybeard]

Been a while WB

Comments/review

~delete~Minimum loan amount should be 150k$ or 1,50,000$.

Any loan amount from $150,000 to $1,500,000

~delete~Should be 18+ and above.
Payday/ Personal/ Installment/ Title Loans Yes
REMOVE the term Payday <--poison keyword your ad will be rejected at Google Ads

Mortgage / Refinance

USA Located Property Only Owner Occupied or ?

~delete~Get loan amount from 100$ upto 50,000$ as soon as next business day.

Fast Approvals $100 - $50,000 in as little as 24hrs

If you are using Google ads --GEO exclude the state of New York --no reason to add a negative in sales conversion copy.

No terms of service or privacy policy links --privacy policy REQUIRED for Google Ads

$ sign ALWAYS goes before the number in USD


I would make a landing page for 2 ads

1. mortgages
2. not real estate secured

The type of applicant is usually very different economically.

Hate to say it, I know you worked hard on the landing page; But,
It's very clear, to me, having worked in the mortgage lending and brokering business, that you haven't done enough research.

Also, you need to sell the sizzle not the steak to get the leads --your copy is very generic; and for PPC and a 'Lead Magnet', that will not work well.

I don't want to see you dump money on Google Ads --very expensive PPC --until you address some of these landing page issues and do an A<=>B test

* Get access to some of the best mortgage rates available
* Conventional as well as FHA and VA loans
* Credit scores over ? 675?
* 1st and equity mortgage loans
* Both owner and non-owner mortgage loans

I had this tab open found a relevant link

Loan Performance Insights - March 2023

U.S. mortgage delinquency and foreclosure rates continued to hold near record lows in January.

www.corelogic.com

Sometimes I read this

Around The Web

This may give you some ideas about the mortgage market

 

[Graybeard]

So, for sport I asked Bing AI in Skype IM Chat AI

There are some ideas to work with. Bing's apology is "cute" by rather troubling --Where did you learn that? Reading the Internet of course!

 

[Graybeard]

The only thing you need to know really is how to sell money. That is what lenders do. Successful ones.

You have not identified a pain point in borrowing money and offered a better solution.

Click on PPC mortgage ads and look at what they are doing.

This book helped me to create useful copy that was direct to the point:

"If you know what to do and how to do it, you can use this approach to achieve success in the real world. You can cut through the noise and confusion of a chaotic world so that even the most complex things make more sense. You can draw and direct attention to what matters most so that your products and services have more meaning for others. You can focus energy and make your strategy more effective. You can generate greater visual and verbal impact to make your message stick and stay."

The Laws of Subtraction

https://www.amazon.com/Laws-Subtraction-Simple-Winning-Everything/dp/0071795618

Over-talking or over-complicating sales pitches is the number #1 path to failure.

 

[Graybeard]

Hey Mate, that's why i like talking to you. I have shared the landing page with many other partners to review and let me know but no one could guide me as you did and that's what i like about you. Here's the questions and major changes done from my side:

Well if they a approved it as is it's probably for the reason you did not use the words 'pay-day loans' in the PPC ad copy?

How many conversions did you get for those 200 clicks? 20-40 lead submission would be good. 10% to 20%

Payday loan seekers and homeowners or home-buyers are like; Tigers and Donkeys. Totally dissimilar.

I think you need to tailor to these audiences separately. Lending is not one-size-fits-all.

 

[Graybeard]

But at the moment i want to see with the current one, would that be okay for now

How many conversions did you get for those 200 clicks? 20-40 lead submission would be good. 10% to 20%

How many sales conversions so far " 90 click per month for $200" then 9 0r 18? misread

 

[Graybeard]

i didn't even seen any single click till now

You mean a 'click out?' you have an offer?
Or a click as in a subscribe?
What is the point here to build an email list?

Apply to our newsletter? That is weird engerleesh. Sorry, but this really matters with a native English speaking audience.

Use AI it's English and grammar will be right. You are at a disadvantage in the US market as you are not a native speaker.

 

[Graybeard]

This should be considered as a 'topicgram' [ made that up ]

The prompt was one of a confused person that wanted to know what, or how, they could be helped by a service like you are offering.

Then I chose 4. as most relevant to your use (maybe?) and edited it into a prompt:

Now, here is where the The Laws of Subtraction comes in: What parts of this REALLY MATTER and what is just confusing fluff?
That is for You to figure out.

This AI stuff took me a few minutes. Composing and posting his took up 6 times as many minutes. Time is money

 

[Graybeard]

connected more then than
Use a grammar checker(grammarly is one) --there are many grammar and word use errors.
weather> is the temperature and sky.
whether means> either or
as one example.

Title looks like it will be untrue

If you are going to GEO locate your traffic to the US then this is meaningless.

Your domain brand means little to anyone but you (right now) put it at the end as an afterthought.
The first output will shorten well for a mobile browser.

Most US native English speakers will not click on links on websites using bad/poor English --that is a fact you need to deal with better --you will just waste your money.

Typo:

Contact Us​

contatcs === mortloans.com

 

[Graybeard]

How it works?​

most of the boxes beneath this are very poorly written or make little sense.

it even confused that AI to male sense of it.

AI first rendition: The form will require you to fill in a few details, so that we can provide you with more targeted materials. The registration is free, so you do not need to put your hand in your pocket.

Why is the word redirection being used? That is an "evil word' to a consumer.
How to get started. More positive of a statement as a heading.

Use the AI to fix the errors I am not going to proofread and correct every weak point in your copy --that is your task. It's your ad money at risk.

Fill in a few form details and you can register for free. Then we will be able to send you information on how to get your loan fast.

I like the first output rendition best. (that follows below)