What Apple's iOS 15 Will Mean To Affiliates

[Graybeard]

Wait 'til Android plays catch-up the shit will really hit the fans

Apple's upcoming privacy changes, including Hide My Email and Private Relay, will make opt-ins more valuable and may complicate already strained efforts to reach target users on iPhones.

"With Apple turning off all these signals and going more privacy-centric, it is more important that brands get data back from the consumer," Tim Glomb, vice president of content and data at customer engagement firm Cheetah Digital, said in an interview. "They won't be able to use third-party data from other sources like Facebook, et cetera — it's going to be blocked." ...
...Embrace personalized messaging

The Hide My Email feature is an upgraded version of an existing capability that lets Apple users create a randomized email address when they register with an app or website. Any email sent to those new addresses will be forwarded to a personal email account. While the feature prevents tracking the same consumer across different platforms, it still allows for one-to-one communication between brands and customers who opt into receiving promotions and offers with a compelling subject line.

"You have to double down on personalizing emails and SMS messages sent from your own website to reach people,"

read more ... What Apple's iOS 15 means for marketers

Adapt or die time (again)

 

[Garpalad]

In this regard, android is much better.

 

[chrisinlight96]

In this regard, android is much better.

but till how long ? if the customers want that, then it's only a matter of time till the revolt starts and the people get what they want.

it truly is an "Adapt or Die time (again)"
chances are companies will find a way again, it's literally do or die time.