I guess cash would be the best because people will always have different tastes in what they want. If people give away prizes, I would make it either relative to the site they are on or make it something generic, then of course you would have the problem of having dull prizes. Maybe a good idea would be to give then a choice or either or type thing
It really depends upon your audience and what you're trying to do with the giveaway. Tablets, gift cards to awesome restaurants, alcohol, and cheese are just a few of the things off the top of my head without any true insight into what kind of audience you're targeting.
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