This is indeed a very frustrating thing that can happen to all websites. Just imagine, you are enjoying a no. 1 ranking in Google one day and the next day you wake up, your site has vanish from the entire search engine, despite the long hours you have put in to optimize your site. This can be a gut-wrenching experience, especially if the search engine accounts for the majority of the traffic.
Here is some of the reasons why you are dropped:
1. Search engines reshuffle their database every now and then to get rid of the inactive sites and poor quality sites. You site happen to be one of them.
2. The search engines changed its algorithm and placed more priority on a certain factor over the other. Your site happen to be affected.
3. Your site has broken the search engine rules and is banned by them.
4. The backlinks to your site are no longer working or have devalued.
Some of the ways you can do to savage the situation
Create more quality content
The major search engines (especially Google) are working very hard to become an effective search tool for the public. As such, they are very particular about the content and quality of a site. If you think that you can get by with just a few keyword stuff paragraphs, then you are in for a whacking by the Search Engine. The time has changed. If you have a good site, it can only get you by. To thrive in the search engine, you need to have quality site.
If you own a mediocre site, you need to build quality content to save your business.
If you own an above average site, then you need to build more quality content to claim an edge over your competitors.
If you already own a quality site, then build even more quality content to reaffirm your presence.
Whatever it is, the key to success is to build more and more quality content on your site.
Re-examine your site for any possible violations of the Search Engine guidelines
Possible violation include an improper 301 redirect, no error 404 page, dead links, hidden texts, cloaking, link farm and etc. If you have make changes to your site recently, go through the changes again and make sure you have not done anything to cause the drop in ranking.
If you are not sure what is the search engine guideline, here is a link to Google support:
Webmaster Help Center - Webmaster Guidelines
Build more incoming links and know who you are linking to
A part of Google search engine algorithm includes measuring the number of quality in-pointing links to your site. An in-pointing link from a related quality site is considered as a vote for your site. The more vote you have, the higher your search ranking will be.
A good way to build incoming links is to exchange links with sites related to your niche.
When exchanging links, be careful who you are linking to. Only exchange link with sites that have quality content related to your niches and can add values to your site. Don’t exchange link with a link farm as that is the fastest way to get your site ban from the search engine.
Diversify your traffic source
Do not rely on the Search Engine alone for your traffic. Diversify your traffic sources. Some of the good traffic building strategies are articles writing, press release, pay-per-click, participate in forums and discussion groups, email marketing and affiliate marketing and etc.
The trick to success in the Internet and search engine is to build a site that everyone can’t resist to link to. A combination of quality content building and traffic generation is required to achieve this. The search engines crave for quality sites. If you can give them what they want, they will give you what you want.
Hope this is helpful.
Damien
Here is some of the reasons why you are dropped:
1. Search engines reshuffle their database every now and then to get rid of the inactive sites and poor quality sites. You site happen to be one of them.
2. The search engines changed its algorithm and placed more priority on a certain factor over the other. Your site happen to be affected.
3. Your site has broken the search engine rules and is banned by them.
4. The backlinks to your site are no longer working or have devalued.
Some of the ways you can do to savage the situation
Create more quality content
The major search engines (especially Google) are working very hard to become an effective search tool for the public. As such, they are very particular about the content and quality of a site. If you think that you can get by with just a few keyword stuff paragraphs, then you are in for a whacking by the Search Engine. The time has changed. If you have a good site, it can only get you by. To thrive in the search engine, you need to have quality site.
If you own a mediocre site, you need to build quality content to save your business.
If you own an above average site, then you need to build more quality content to claim an edge over your competitors.
If you already own a quality site, then build even more quality content to reaffirm your presence.
Whatever it is, the key to success is to build more and more quality content on your site.
Re-examine your site for any possible violations of the Search Engine guidelines
Possible violation include an improper 301 redirect, no error 404 page, dead links, hidden texts, cloaking, link farm and etc. If you have make changes to your site recently, go through the changes again and make sure you have not done anything to cause the drop in ranking.
If you are not sure what is the search engine guideline, here is a link to Google support:
Webmaster Help Center - Webmaster Guidelines
Build more incoming links and know who you are linking to
A part of Google search engine algorithm includes measuring the number of quality in-pointing links to your site. An in-pointing link from a related quality site is considered as a vote for your site. The more vote you have, the higher your search ranking will be.
A good way to build incoming links is to exchange links with sites related to your niche.
When exchanging links, be careful who you are linking to. Only exchange link with sites that have quality content related to your niches and can add values to your site. Don’t exchange link with a link farm as that is the fastest way to get your site ban from the search engine.
Diversify your traffic source
Do not rely on the Search Engine alone for your traffic. Diversify your traffic sources. Some of the good traffic building strategies are articles writing, press release, pay-per-click, participate in forums and discussion groups, email marketing and affiliate marketing and etc.
The trick to success in the Internet and search engine is to build a site that everyone can’t resist to link to. A combination of quality content building and traffic generation is required to achieve this. The search engines crave for quality sites. If you can give them what they want, they will give you what you want.
Hope this is helpful.
Damien
