Keywords that broadly define the goods or services are known as generic keywords. They have a broader scope and can help you attract customers who are looking for something unique but don't have a specific brand or place in mind.
Since generic keywords have a higher monthly search volume than unique terms, they are more difficult to rank for. Their conversion rate is also lower since the content does not exactly fit the user's search purpose – however, thanks to developments in AI and machine learning, Google is now much more advanced when it comes to understanding user mentality. However, if you can score well for these terms, you'll get more traffic to your site and, as a result, a better chance of converting visitors.
Since generic keywords have a higher monthly search volume than unique terms, they are more difficult to rank for. Their conversion rate is also lower since the content does not exactly fit the user's search purpose – however, thanks to developments in AI and machine learning, Google is now much more advanced when it comes to understanding user mentality. However, if you can score well for these terms, you'll get more traffic to your site and, as a result, a better chance of converting visitors.