FrankPushmaster
New Member
for sure, it's always easier to optimize your campaigns when you diversify traffic as much as you can, so you get more levers to pull and control your performance. Moreover, blacklisting is a must per every campaign and you need to pay attention here. One source that works well for a creative could not be performing at all on the second creative, and sideways.Completely agree with your point of view Frank and the experience you had with the MS Dating offer for DE. But for newbies starting in this, make your targeting more granular (Mobile and Desktop separate) and also for example, Frank used 4 images and 4 headlines/descriptions - make 4x4=16 ads and see on the first day which has good CTR for the creative and pause the non-performing or low CTR creatives and try to go looking out for best CTR at your Landing page as well. And yes, rapport with ad network's support team or manager will make your task a lot easier.
Another ultra important thing would be a tracking system. that's an absolute must if you wanna be working with budgets bove 50$, lol. You can't underestimate the power of analysis and optimization