What is Google Penalty?

[mamina sahu]

A sanction from Google is reflected in a negative impact on the search ranking of a website because it does not comply with the updates of Google algorithms and / or manual review.

The penalty can be a byproduct of an algorithm update or an intentional penalty at the hands of the negative SEO / Black Hat SEO.

 

[Graybeard]

Google just got assessed a penalty
Bloomberg - Google Fined Record $5 Billion by EU, Given 90 Days to Stop ‘Illegal Practices

Most of the time it means you got caught scamming

 

[RH-Calvin]

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

 

[matheuuv]

If we are not following the Google algorithm, it gives penalty which means it pull down your website rank on the search engine result page.

 

[charlie.mcglynn78]

A sanction from Google is reflected in a negative impact on the search ranking of a website because it does not comply with the updates of Google algorithms and / or manual review.

The penalty can be a byproduct of an algorithm update or an intentional penalty at the hands of the negative SEO / Black Hat SEO.

If you generate too many backlinks per day - Google will understand that is not organic and lower your website positions. It can be forever or in a few months.

 

[PcServis]

What to do to protect from negative seo ?

 

[biglyft18]

- You're probably familiar with penalties in professional sports. If a player does something unsportsmanlike, or violates the rules of the game, they are often penalized for their actions. Depending on how severe the infringement is, they may even be removed from the game, or suspended from playing for a period of time.
- Google penalties are very similar to sports penalties. At their core, they're designed to punish websites that have done something wrong. These penalties aren't always handed out manually, and they may impact websites built by those who had no idea what they did wrong, but they can still greatly impact a site's performance in search results—and beyond.

 

[aliceta]

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques

 

[Matt231]

i don't want to be victimized with this. Any heads up tutorial for this?

 

[Search Engine Wings]

A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review. It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.

 

[Jackanderson]

Google defines some algorithms and rules with the passage of time they will update the previous algorithms and also launch some new updates if any website does not fulfill all the requirement of that algorithm then google penalize that website and decrease ranking.

 

[Claire Harbour]

What to do to protect from negative seo ?

There are a number of things you can do to protect against negative SEO:

1) Configure Google Webmaster Tools Email Alerts. This will mean you'll get alerted when your site is attacked by malware, having server problems, big traffic changes etc
2) Ensure that your site logins are secure, consider setting up two-step authentication
3) Be sure to keep an eye on your backlinks, Ahrefs is a great tool to help you do this
4) Monitor social media to make sure there are no fake accounts using your company name/URL, a tool like #1 Social Mentions Search – Free Real-Time Monitoring will help you do this
5) Keep an eye out for duplicate content, Copyscape is a great tool for this

 

[MindySeo]

Search engine sanctions (filters) are a kind of punishment for noncompliance with laws or regulations. For example, Google has its own set of rules, violators of which are punished. In this case, the arguments "Sorry, I did not know, prepare to fix" do not work. In order not to fall under Google’s sanctions, you should, first of all, optimize your website on technical and SEO parameters.

Filtration (imposition of sanctions) is manual and automatic.

With manual filtering, you get a “letter of happiness” (the notification comes in the Webmaster panel).
With automatic, you notice that the traffic has drastically decreased, the pages are no longer indexed, and the site from the TOP of the issue has moved to the 259th Google search page.

 

[MyLead]

Google is punishing some techniques that are against their TOS, and if your website was using it as the core of the backlinking process you might get a penalty from theirs. It's mostly deindexing your website from their search engine. Sometimes you might be able to recover your position after ticketing them, but mostly penalties are almost permanent, they are very strict about them currently.

 

[Graybeard]

Google -- corporate bullies ...
It's only fair to say that Google is also reacting (albeit heavy-handedly) to websites trying to game them constantly with web spam or web scams.
Double edged sword.

 

[Rakesh Mishra]

Google Penalty is a Negative Effect on your sites ranking based on updates that are made within Google’s Search Algorithms. A Google Penalty can also be assessed through manual reviews of your Web Page. This Penalty is usually caused by your website not being up to date with the latest changes through Google Search. This Penalty is also used to effect those sites are using Black Hat SEO Techniques such as link Bombing & Spamming.

 

[sophiawils59]

Google Penalty is a negative signal for the Website. When breaks the rules of websites, google can be penalized your website. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

 

[Black Davil]

Google penalty is the fact that Google penalizes sites for engaging in practices that are against its webmaster guidelines. These penalties can be the result of a manual review or algorithm updates such as Google Penguin.

Google penalties can result in the drop of rankings for every page of a site, for a specific keyword, or for a specific page. Any drop in rankings brings with it a major drop in traffic for the site.

 

[Graybeard]

Screw 'em ...
___________

 

[Nilesh Jha]

Google penalty works in a different way. In google penalty, your website rankings fall with a real bad number and could not easily be found on search engine and this is done accordingly if your website is found to be doing unethical linkings or rapid link creation.

 

[monicageller3691]

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms.

 

[Brenda R.]

A website that is penalized by Google will receive a manual action report via Google Search Console. Once the noted violation is fixed, there is a requirement to explain the origins of the problem as well as the resolution in a “Reconsideration Request”.

This penalty comes in two forms:

• Partial matches affecting portions of your site.
• Site-wide matches affecting your whole website.

The Fix

1. Navigate to Google Search Console > Crawl > Fetch as Google, then fetch pages from the affected portions of your website.
2. Compare the content on your web page to the content fetched by Google.
3. Resolve any variations between the two so they end up being the same.
4. Check all redirects and remove redirects that:
   • Send users to an unexpected destination.
   • Conditionally redirect (ex: only redirecting users coming from a certain source).
   • Are otherwise “sneaky”.
5. Submit a reconsideration request after fixing these issues.

Pro Tip: These types of redirects are often created by CMS plugins, may be in your .htaccess file, or could be written in JavaScript.