what is SEO? and why it is very important for website ranking?

[affwebsite]

Search Engine Optimization is the process of optimizing a website to improve its visibility and ranking in search engine results page

(SERPs) like Google. It's a crucial strategy for businesses attracting organic traffic and increasing online visibility.

• Increased Visibility: SEO helps your website appear higher in search engine results, making it more likely to be seen by potential customers.
• Organic Traffic: SEO drives free, organic traffic to your website, which can lead to more leads and conversions.
• Improved User Experience: SEO often involves making your website easier to navigate and understand, which can enhance the user experience and encourage visitors to stay longer.
• Brand Authority: Ranking high in search results can establish your website as an authority on a particular topic, building trust and credibility.
• Long-Term Benefits: Unlike paid advertising, SEO offers long-term benefits as your website's ranking can improve over time with consistent effort.

good insights

 

[Ariel-ActiveRevenue]

It can enhance keyword research, content optimization, and user engagement through AI-driven tools and analytics.

interesting take. you’re right—AI is definitely reshaping SEO, especially when it comes to predictive analytics and user intent. That said, from a traffic acquisition standpoint, I’d argue media buying through CPC/CPM is evolving just as fast—if not faster—thanks to AI-driven bid optimization and real-time segmentation. if you're open to experimenting beyond organic, I work with a platform that gives you full control over audience targeting and optimization with zero fluff. Could be a good supplement to your SEO work. Want to take a look?