When to Use Video Ads and Where to Find Ad Creative Ideas

[MyBid]

According to Statista, the video advertising market is predicted to reach $241 billion by 2028. Video creatives have emerged as the most popular advertising format. Cookwithcrafted magazine reports that videos have 25% more reach than static content, while Dashhudson Media asserts that video advertising achieves a 48% higher conversion rate than static advertising.

Today, we're going to focus on pre-roll ads. These are the ads you see before the main video content starts. We'll find out which verticals work well with pre-roll ads and where you can find them.

Which verticals should you promote with pre-roll ads?​

Pre-rolls can convert on all verticals, but it really depends on where the ads are shown. Typically, you'll find pre-roll ads on mainstream video hosting websites, pirate websites, and websites that have adult content.

On mainstream video hosting websites like YouTube, people aren't usually interested in grayhat stuff. They're more likely to be interested in ads related to whitehat offers like e-commerce products or software services.

However, if you're working with grayhat offers, you'll want to consider advertising on adult websites or pirate platforms. Pre-roll ads perform best for the following verticals:

• Adult porn, adult games, adult webcams
• Dating
• Gambling

Here's an example of a pre-roll ad that’s promoting a gambling website:

And here's what a typical pre-roll ad for an adult gaming website looks like:

The platform you choose for your pre-roll ads depends on the type of content you're promoting. So, it doesn't make sense to advertise adult content on pirate websites that share TV shows and movies because there won't be any viewers. However, platforms related to casinos and betting, for example, might attract the right audience.

Where should you look for websites to advertise on? Many advertising networks offer video ads. However, it's important to choose the right network because pre-rolls face the same problem as annoying push notifications and pop-up ads: lots of irrelevant or fake traffic. Luckily, MyBid protects you with an advanced anti-fraud system. For video ads, we have our own list of trusted resources that we constantly monitor and update, so you don't have to worry about getting low-quality traffic.

But the main challenge isn't finding the right website; it's coming up with ideas for your pre-roll ads. That's what we'll discuss next.

Where to get ideas for video creatives​

If you're new to affiliate marketing and think that video advertising requires actors, professional filming, and expensive production, that's not necessarily the case. The approach to video ads depends on the specific geo or vertical you're targeting.

Since prerolls work well in gambling, dating, and adult niches, let's look at where you can get creative ideas for them.

Gambling​

For gambling ads, there are plenty of sources available. YouTube and Twitch are great platforms to find videos of streamers playing in casinos and winning big. You can simply play those videos and use screen recording software like Bandicam to capture the desired parts.

If you're more interested in showcasing gameplay rather than the streamer's reactions, you can choose any other video, maximize the screen, and record it.

Here are a few channels with plenty of suitable sources:

• CasinoGrounds
• XPosed
• Online Gambling Highlights
• Casino Moments

The last channel is particularly interesting if you want to feature celebrities playing at casinos. You'll find exciting moments from their streams, and these streamers usually have millions of subscribers.

Webcams​

Finding sources for adult ads is even easier, depending on the type of offer you're promoting. If you're advertising a porn website, you can create a compilation of short clips from that website. For webcam promotions, you can do the same by selecting and recording videos from various live streams. Sometimes, you might not even need to change the audio. Websites like BongaCams offer millions of ideas for creating adult ad creatives for free.

Adult games are slightly more challenging as you can't access them directly without spending money. However, you can still use gameplay footage from these games, which is already available on websites like Xvideos in the form of separate videos. Simply find suitable videos and put them to work.

Dating​

Prerolls in dating often appear on adult platforms, so webcam resources are also suitable for sources. There's another very useful source for finding materials: Telegram.

In Telegram, you can find hundreds of videos of girls explicitly expressing their desire to meet someone. Often, these videos are compiled in dedicated channels for dating. You can take any relevant video and use a video editor to add text like "Looking for a guy, meet me here..." and include a link to the offer. The image below shows a frame from one of these videos.

What not to do?​

One common mistake beginners make is relying solely on search engines like Google to find sources for creative materials in the adult niche. There are a couple of problems with this approach. First, if you do find something, chances are other affiliates have already used those sources for their own ads. So, it won't be unique or effective. Second, you can spend a lot of time searching and end up finding nothing useful. It's better to use the recommended resources mentioned earlier.

To sum it up:

• Don't rely only on search engines to find adult creative sources.
• The sources you find through generic searches are probably already used by other affiliates.
• Instead, use the specific channels and websites mentioned earlier for more effective and unique creative materials.

Conclusion​

Pre-roll ads convert well, particularly in the adult and gambling niches. Setting them up is not as complicated as it may seem, and they can generate high-quality traffic. The key is to make the ad visually appealing and engaging enough for users to watch and click on. This is where some people may encounter difficulties, but your personal manager at Mybid will always be there to assist you. They can evaluate the performance of your pre-roll ads, provide insights on how to improve them.

 

[Sodocasm]

You shouldn't just do what everyone else does when it comes to doing video ads and brainstorming ad creative ideas. Here’s a breakdown from an expert on when to use video ads, and how to uncover creative, bold ideas that cut through the clutter:

When to Use Video Ads:

To Each Tangible Touchpoint f Future: Make Video Ads Part of Your Funnel where you already see potential for high conversion, eg retargeting users who visited your website, or took the step to interact with your brand. If users are already familiar with your brand, a video ad can push them to move further down your funnel when they’re already in a buying mindset—driving people to buy, return, sign up or download your app.

High-involvement Products/Services: Video ads are essential for sale of products or services that require explanation or demonstration. If you’re in SaaS, fintech or health and wellness, you need to give your audience more than an image or text ad. A short, brief explainer video (which includes a clear CTA) clears up complex offerings, helping potential customers easily understand your product’s value.

For Emotional or Aspirational Marketing: If you want your audience to connect with your content on an emotional level, there is simply no better platform to do so than video ads. Videos Marketing also allow you to craft a story that evokes emotions (humor, empathy, aspiration, etc.), which is essential for specific industries such as fashion, lifestyle or non-profits. Video marketing at this point is more than selling; it involves creating a more profound relationship with your prospects.

Top-of-Funnel Awareness Campaigns: Video is very effective in awareness-building campaigns as well. Being able to tell your brand story in an engaging, memorable way also helps generate interest, particularly around new products, launches or rebranding work. Because videos are inherently more shareable, they can have that organic spread through social sharing to raise awareness.

To Leverage User-Generated Content (UGC): If your community is highly engaged with your product or service, video ads utilizing UGC such as testimonials or customer-created content will help create social proof and show that your brand is authentic. UGC-based video ads outperformed traditional advertising methods because they are seen as more trustworthy and relatable.

Finding Ideas for Your Ads Creative:

Customer Pain Points and FAQs: Stop writing about what you want your audience to hear and actually spend time diving into their questions, concerns, and pain points. Video ad content you create should be based on actual questions posed by customers or frequently asked questions (FAQs). For example, creating a video that speaks to a common pain point that you design your product to tackle is going to have way more reception than a generic product ad.

Reap the Benefits of Data and Behavior Analysis: Examine your previous campaign performance, website analytics, and customer behavior to identify the areas where video ads can deliver better results. Check which segments of user tend to engage most on the video content with what type - explainer rate, product demos, reviews, etc. This data can be used to guide your video content strategy.

Competitor Creative Gaps: Instead of mimicking how your competitors run video ads, look for gaps in their overall content strategy and fill them. What messaging or visuals are they lacking? For instance, if competitors are focusing heavily on the product features, you could create videos where you showcase how the product is solving real-life problems or even tell a compelling customer story.

Micros format alternative: Engaging video ads don’t need to be long format. Creating micro-content (short, punchy videos under 10–15 seconds) can work wonders in applications like, Instagram Stories, TikTok, or Youtube Shorts. These bite-sized pieces of content can raise curiosity, share product advantages, or remind them of a flash sale.

Collaborations and Influencers: Partnering with an influencer or an industry expert is a gold mine for creative video ideas. Don’t just use influencer content in organic posts but as well in paid video campaigns. Understanding that every influencer has a particular style of storytelling, influencers can create content that makes your brand feel personable and accessible, such as setting your product within a home environment.

User Feedback and Polling: Directly ask your audience what type of video content you want to see. Depending on your website, running polls on social channels, or via email campaigns can help uncover preferences, misconceptions, or key features your audience is interested in. This instant feedback makes sure you develop videos that will resonate with your target market.

Incorporating these tactical insights into your videos means you’re doing more than just John Doe video content — you’re building videos that don’t just hold attention but are designed to build interest. Make each video with a specific purpose — for your audience to learn about you, for the audience to build brand loyalty, or to persuade the audience to get a product. As a result, your videos will go deeper and generate more tangible ROI.

 

[itsthatdude]

well detailed write up dude! video ads are huge if used right and i think the market is only going to get better as tech and ai improve overtime

 

[Graybeard]

What is your ulterior motive here?