Hello!
Sorry, if I'm making topic, that was discussed many-many times, but I'm not addicted to this forum, so, not really know, where and what to read.
The question is, what vertical (niche) to sellect to start with (for newbie), and what trafic source to sellect?
Criterias of sellecting:
1) Because of the lack of money, the trafic source has to be cheap, but with quality, good enough to make conversions.
2) Vertical has to be sellected in such way, where return on investment has to be as fast as possible. For example, today you spend 100$, tomorrow you get 120 $. I think that this is possible, when you monetize traffic on dating offers or mobile installs, but it is not possible, when you run traffic on financial offers (Forex, as example), because process of decision making takes a lot of time, so, you may wait for weeks for conversion, that will never happen, but you've already spent money, and getting nervous.
My theory, that a good option, is to combine Native ads or PopUps with offers, such as "Dating offers" or "Applications installs", because it is easier for customers to convert on them, and traffic is cheaper, but I'm not sure.
In my experience, I tryed e-commerce (comodity offers), and ran campaigns using yandex direct (analogue of google ads, popular in Russia and countries of CIS), but clicks in this traffic source seemed to be very expensive, and conversions were bad, because the only way to buy these comodities was to order the delivery by postal service, but people don't like to wait, especially if they can buy the same offer in the local shop.
Tryed to use context ads to run traffic on dating offer, problem was the same, expensive clicks and low conversion. I understand, that to test at least one creative, I need to get 100 clicks on it. When I test 5 of them, I need to pay for 500, and when I need to test different geos or demographics, it feels like test budget goes far above my monthly paycheck (I'm talking about context adds).
So, the question is, what vertical and traffic source to sellect for newbie, who is very limited on budget, and very stressed when he sees money melting on ads, without getting fast conversions back?
Sorry, if I'm making topic, that was discussed many-many times, but I'm not addicted to this forum, so, not really know, where and what to read.
The question is, what vertical (niche) to sellect to start with (for newbie), and what trafic source to sellect?
Criterias of sellecting:
1) Because of the lack of money, the trafic source has to be cheap, but with quality, good enough to make conversions.
2) Vertical has to be sellected in such way, where return on investment has to be as fast as possible. For example, today you spend 100$, tomorrow you get 120 $. I think that this is possible, when you monetize traffic on dating offers or mobile installs, but it is not possible, when you run traffic on financial offers (Forex, as example), because process of decision making takes a lot of time, so, you may wait for weeks for conversion, that will never happen, but you've already spent money, and getting nervous.
My theory, that a good option, is to combine Native ads or PopUps with offers, such as "Dating offers" or "Applications installs", because it is easier for customers to convert on them, and traffic is cheaper, but I'm not sure.
In my experience, I tryed e-commerce (comodity offers), and ran campaigns using yandex direct (analogue of google ads, popular in Russia and countries of CIS), but clicks in this traffic source seemed to be very expensive, and conversions were bad, because the only way to buy these comodities was to order the delivery by postal service, but people don't like to wait, especially if they can buy the same offer in the local shop.
Tryed to use context ads to run traffic on dating offer, problem was the same, expensive clicks and low conversion. I understand, that to test at least one creative, I need to get 100 clicks on it. When I test 5 of them, I need to pay for 500, and when I need to test different geos or demographics, it feels like test budget goes far above my monthly paycheck (I'm talking about context adds).
So, the question is, what vertical and traffic source to sellect for newbie, who is very limited on budget, and very stressed when he sees money melting on ads, without getting fast conversions back?
