Which books or blogs for marketing are your favourite ?

[Jen_]

I'd like to make a list of literature worth to read.
Something like: D.Ogilvy "Confessions of an Advertising Man", Marty Neumeier "The number one strategy of high-performance brands"...
What can you recommend ?

 

[AdHubmedia]

Hallo @Jen_ welcome to AffiliateFix
Affiliate fix always good book and blog

 

[lorenzo]

Books I have and all worth reading:
Claude Hopkins - Scientific Advertising
Dan Ariely - Predictably Irrational
Drew Whitman - Ca$hvertising
Eugene Schwarts - Breakthrough Advertising
Gary Halbert - The Boron Letters
Gary Halbert - The Gary Halbert Letter
John Caples - Making Ads Pay
John Caples - Tested Advertising Methods
Joseph Sugarman - Advertising Secrets of the Written Word
Robert Collier - The Robert Collier Letter Book
Victor Schwab - How to Write a Good Advertisement

 

[mnemonist]

If you like Ogilvy, you should check out:

The Unpublished David Ogilvy

 

[Jen_]

Oh, thanks @lorenzo that's pretty great list. Exactly what I needed )

 

[teardroptony9]

I'd like to make a list of literature worth to read.
Something like: D.Ogilvy "Confessions of an Advertising Man", Marty Neumeier "The number one strategy of high-performance brands"...
What can you recommend ?

It's actually hard to pinpoint one because I've read a lot in the past. But if I get something from what I read, then I would likely consider it as my favorite and will consider going back to that blog (or the author of that article) to seek out more knowledge..