websitedesigningindelhi
New Member
Hi ...........Which is better, SEO or Google AdWords?
Which is better, SEO or Google AdWords?
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Ariful Islam Arif
Member
Adwords and SEO are not competitors but they are two powerful tools available in your digital marketing arsenal.
You can use Adwords when you want traffic fast but you need SEO for long term and sustainable online success.
You can use Adwords when you want traffic fast but you need SEO for long term and sustainable online success.
martinsmith
Active Member
Adwords is more immediate than SEO since you can create advertising campaigns almost instantly and start getting targeted traffic while with SEO you need a lot more time to get good rankings and traffic.
Not always true, Google Ads have verification process, you can rank almost IMMEDIATELY with SEO if you have news site or if you have highly ranked social media property, so PPC is not always faster than SEO
Same goes for You Tube, ads go through verification process, but if I am streaming live event it gets traffic IMMEDIATELY
FACTS
Graybeard
Well-Known Member
That's just simplistic ... reason why;
If 8 google ads cost $1.8 per click and result in one sale: The cost of advertising is $14.40 to acquire what?
SEO (successful ranking) has a price in time and aggravation mainly --so what the real sale acquisition cost is is personally variable to the situation.
If 8 google ads cost $1.8 per click and result in one sale: The cost of advertising is $14.40 to acquire what?
- a payout of $x?.00
- a customer with (some or a known) lifetime value (LV) and related gross profit.
SEO (successful ranking) has a price in time and aggravation mainly --so what the real sale acquisition cost is is personally variable to the situation.
Proffesor
Member
AdWords vs SEO - Which is Best For Your Marketing.
the best explenation , after you will decide what better for u .
the best explenation , after you will decide what better for u .
wassimkhemiri
New Member
SEO is better because U get targeted Traffic+No Cash Cost(it cost time creating good content)
Not neccesarily true
A well-ranked website can have content indexed hourly
This is proven by every major news site in the world
Social media posts can also rank hourly
So site that publishes hourly can rank new content within 1 hour, whereas from what I understand this isn't possible with PPC because ads need to be verified (correct if that's wrong)
Agree that content on new websites can take longer to be indexed, which is because of 2 major factors
- The site has not published regular content (can include doesn't have an XML site map, hasn't submitted XML site map) so Google won't crawl the content because doesn't know what content to index and how often to index it
- The content is poor, doesn't answer the question, don't follow guidelines and tries to use link building to gain high ranking (when traffic is irrelevant compared to user experience stats, CruX/Analytics reports)
dudeimlost
Member
When it comes to marketing online, Adwords and SEO are similar aspects in a wide spectrum. It's difficult to gauge their strength because they're so different in comparison; whereas Google primarily focuses on organic search engine placement with its algorithm updates, paid ads often work faster when you want traffic right away but need a slower approach such as SEO (search engine optimization) for sustainable success over time.
Let me give you a prime example:
When you type in your google search bar: complete guide to dropshipping–this is an example of a long-tail keyword. This keyword is different from your usual 'what is' 'when is' or 'who is', it will generate more specific content, and people who search like this are more likely to know what they're looking for. In my experience, revolving your Adwords around specific phrases / long-tail keywords rack up a better conversion, that's why when you actually search that keyword on Google, you'll get 4 ad pop-ups right away. But further down the line, you'll see the top 3 websites that rank for this keyword organically. Let's use the Red Stag article that popped up on the search results as an example. Opening and skimming through their post real quick, you can see that they litter keywords all-around their guide in hopes that SEO will do its trick.
If I were like any normal person searching for something on the internet, I wouldn't even see the Ad word written up on top and click the first thing that pops up on google. But since I'm in the digital marketing / SEO field, I'd know that these people paid for this specific keyword to shortcut their way to the top page of google. An immediate notion pops up in my head; they're not confident about their content and paid their way through. This isn't always the case, but more often than not, it is.
tl;dr:
Adwords = if you have the money to spend, go for it but sustainability is not assured
SEO = a long-term and hard-earned achievement, but the ROI can take too long if you don't know what you're doing
Let me give you a prime example:
When you type in your google search bar: complete guide to dropshipping–this is an example of a long-tail keyword. This keyword is different from your usual 'what is' 'when is' or 'who is', it will generate more specific content, and people who search like this are more likely to know what they're looking for. In my experience, revolving your Adwords around specific phrases / long-tail keywords rack up a better conversion, that's why when you actually search that keyword on Google, you'll get 4 ad pop-ups right away. But further down the line, you'll see the top 3 websites that rank for this keyword organically. Let's use the Red Stag article that popped up on the search results as an example. Opening and skimming through their post real quick, you can see that they litter keywords all-around their guide in hopes that SEO will do its trick.
If I were like any normal person searching for something on the internet, I wouldn't even see the Ad word written up on top and click the first thing that pops up on google. But since I'm in the digital marketing / SEO field, I'd know that these people paid for this specific keyword to shortcut their way to the top page of google. An immediate notion pops up in my head; they're not confident about their content and paid their way through. This isn't always the case, but more often than not, it is.
tl;dr:
Adwords = if you have the money to spend, go for it but sustainability is not assured
SEO = a long-term and hard-earned achievement, but the ROI can take too long if you don't know what you're doing
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Google Adwords is preferred when you are looking for accelerated results. On the other hands, SEO helps in getting organic traffic on your website, also very cost effective.
For beginners, Google Adwords is a better option But for the long term and best one is SEO.
Graybeard
Well-Known Member
I think the monetization of Google search is:
- kindly spoken --symbiotic (see 2.) in nature
- not so kindly said --parasitic
mortensic
Member
How exactly is Google Ads better for beginners as you can (most likely will) burn through alot of money for very little results if you're not familiar with the concepts on Ads?
MarquittaGreen
New Member
Google Ads is better for quick, top-of-the-page results and SEO is better for long-term Google ranking. If budget is more of a concern and time is not then SEO is better. If you want to be at the top of the first-page search result like next week then Google Ads is better for you.
Start from Google Adwords then connect SEO part and you will get your perfect combination
sanjana.mishra
New Member
Google Ads are used to get traffic faster and will work till you're paying but SEO is an organic way of getting traffic. It is a long term process but is very effective. So both have their own value. Depends what you choose.
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