Which is the first thing you do to scale a campaign?

[mapomapo]

When you find a profitable campaign how do you scale it??

 

[Tim Burd]

Typically break it into separate ad sets, desktop only, android only etc. Then raise your budgets and also try some new but similar targetings and ad copies. Raise budgets gradually every 2-3 days.

 

[planBman]

Competitive intelligence: checking what are doing the industry "big dogs" with it;
you could learn one or two tricks from those badasses...

or just uncover a until-now-orphan sub-segment, free to claim as yours!

 

[tyoussef]

Typically break it into separate ad sets, desktop only, android only etc. Then raise your budgets and also try some new but similar targetings and ad copies. Raise budgets gradually every 2-3 days.

i prefer This It's Seems Logic

 

[NemoNemo]

Typically break it into separate ad sets, desktop only, android only etc. Then raise your budgets and also try some new but similar targetings and ad copies. Raise budgets gradually every 2-3 days.

I think you should always start with breaking your ad sets in desktop/mobile/tablet , android/iOS/windows from the start.

About scaling a campaign, if it's profitably I'm throwing in as much budget as possible keeping a minimum of 30% profit margin.

Cheers,