The finance niche is one of the most profitable verticals in affiliate marketing. However, if you are using Google Ads to run traffic, it can be one of the most difficult to work with. Unlike Facebook Ads, where you can buy cheap ad accounts for a few dollars and start running ads right away, even with a subpar campaign set up, Google Ads requires a different approach.
When promoting a finance offer on Google Ads, you need to follow strict advertising policies, and just one wrong move can get your expensive ad account banned, along with the payment method tied to it.
So in this article, we are going to discuss the subject of running finance offers on Google Ads. We’ll analyze the types of finance offers that are worth promoting on Google Ads, the challenges affiliates face in this niche, and how trusted agency accounts from YeezyPay can help you overcome the common challenges, so that you can focus on generating positive ROIs in your campaigns.
Loan offers are a goldmine for affiliate marketers. Many advertisers in this niche are willing to share a percentage of the profits from each loan they issue, and these payments can continue over time. Also, the demand for quick loans is high in nearly every geo (even in the wealthy countries), and it increases during periods of economic difficulty. People often use Google to search for affordable solutions to their financial problems, making Google Ads an excellent platform to reach this audience. However, there is also a big challenge. Google Ads has very strict regulations on ads that promote financial services. Without a careful approach, your campaigns might be rejected, or your account could be permanently banned.
For example, you cannot create an advertisement that says, “Get a loan online in 5 minutes.” Google will almost certainly reject it due to its direct nature. A better strategy is to use broader keywords such as “improve your credit history,” “financial literacy,” “budget management,” “debt consolidation,” or “where to get money quickly.”
In the United Kingdom, for example, searching “improve credit score fast uk” might show 4 loan-related ads at the top of the results. This proves that this is the effective approach.
This approach allows you to reach a wider audience and attract users who may be interested in loans but have not yet searched for them specifically.
But even with these less obvious keywords, Google’s systems are becoming more advanced each year, and some campaigns may still fail to pass moderation.
Experienced affiliates address this by using Google Ads agency accounts, which receive priority treatment. Ads launched by these accounts are reviewed quickly, and if issues arise, support responds within a few hours. YeezyPay provides trusted agency accounts, and the service comes with extra perks. For example, suppose your ad account gets banned by Google Ads. In that case, YeezyPay allows you to transfer any remaining budget from that account to a new account, avoiding the need to wait months for an appeal decision that may not succeed.
Another effective tactic that allows you to get leads quickly is to focus on keywords that target specific audiences, such as “loans for students,” “small business loans,” or “mortgages.” Targeting the right audience increases click-through rates and conversions while keeping your cost-per-click (CPC) lower.
Landing page optimization is also important for Google Ads. Your landing pages should be visually appealing and include useful information, such as advice on financial literacy or managing money. This builds trust with users and improves your chances of passing moderation. Remember that Google prioritizes useful content that offers real value.
And one more important point: Always review the regulations in the country you are targeting. Different countries have their laws governing financial advertisements. What is permitted in one location may be prohibited in another.
The main obstacle is that Google Ads requires proof of permission to advertise insurance in your target region, often in the form of a license supported by extensive documentation. Most affiliates prefer to avoid this complication by using a combination of trusted agency accounts to simplify the moderation process and pre-landing pages that have a listing of the best insurance services.
If you are promoting only one insurance offer, consider this technique: place it at the top of the comparison table on your pre-landing page and label it “Editor’s Choice.”
And when it comes to getting access to trusted agency accounts, YeezyPay provides a practical solution. Trusted agency accounts from Yeezypay come with flexible funding options, letting you add money using a bank card or cryptocurrency. This gives you the freedom to manage your campaigns efficiently while keeping costs under control.
You should also note that choosing insurance offers requires careful research. Look at reviews from people in your target region and focus on popular sub-niches, such as health insurance, car insurance, or life insurance. Find out the key selling points and incorporate that messaging into your advertisements and landing pages. This alignment with user search queries reduces your CPC and improves performance.
In the insurance niche, it is also important to take into account seasonality. For example, travel insurance performs better in the summer, while accident insurance sees stronger results in the winter. Use demographic details, interests, and behavioral data to target users who are ready to buy immediately and reduce the need to run retargeting campaigns later.
Bold headlines or aggressive calls-to-action rarely lead to success in this sub-niche. Instead, highlight specific banking products, such as credit cards, savings accounts, mortgages, or investment opportunities.
Experienced affiliates and media buyers recommend using simple language in the ads and landing pages to explain the benefits of the offer, and back it up with proof like review screenshots or statistics.
It’s a good idea to study what your competitors are doing. Review their advertisements and websites to identify useful techniques or insights you can apply to your own campaigns.
Then, experiment by creating different ad versions tailored to specific audiences. For example, target credit card ads with cashback rewards at people who frequently shop online, or direct mortgage ads toward married individuals, whether they have children or not.
Ads that promote trading platforms or brokerage services in the crypto niche are closely watched by Google Ads. Affiliates have to follow Google’s rules and the laws in both the country they’re targeting and the country where the broker is located.
Competition here is very high, but unlike the other offers we’ve talked about, CPA payouts in the crypto niche start at $200 to $300 per lead and can go as high as $1,200 to $1,300. This leads to high CPCs caused by bidding wars from other affiliates. To do well in this niche, you need a deep understanding of financial markets and plenty of experience with Google Ads.
When it comes to targeting, it is better to target an audience that is interested in investing, trading, and financial markets.
Use keywords connected to forex trading, market analysis, FOREX signals, and similar topics. Your landing page has to be top-notch, with clear and convincing information about the broker, including trading conditions, tools they offer, a warning about risks, and educational content. These details greatly increase your conversion rates and help your audience trust you.
Forex and crypto markets move fast, and what works today might not work tomorrow. On top of this, Google also pays close attention to this niche, and the moderators don’t hesitate when it comes to pausing campaigns or banning accounts if they break the rules or local laws. To manage these risks and run your campaigns smoothly, it’s better to use trusted agency accounts provided by YeezyPay. These accounts help you avoid the hassle of facing ad rejections and account bans, allowing you to freely test new strategies and scale the winners.
Since this niche is grayhat, Google prefers useful content and soft language over direct and aggressive financial promotions. If their algorithms or moderators notice anything suspicious, they can shut down all of your ad accounts at once if they are interconnected. This is more so if they are regular farmed accounts. Even large payouts in Forex and crypto might not cover the losses you incur when this happens. To lower these risks, experienced affiliates turn to YeezyPay’s trusted agency accounts, which make it simpler to get around restrictions, pass moderations, and keep your ad budget safe, even if a ban happens without warning.
When promoting a finance offer on Google Ads, you need to follow strict advertising policies, and just one wrong move can get your expensive ad account banned, along with the payment method tied to it.
So in this article, we are going to discuss the subject of running finance offers on Google Ads. We’ll analyze the types of finance offers that are worth promoting on Google Ads, the challenges affiliates face in this niche, and how trusted agency accounts from YeezyPay can help you overcome the common challenges, so that you can focus on generating positive ROIs in your campaigns.
Loan offers
Loan offers are a goldmine for affiliate marketers. Many advertisers in this niche are willing to share a percentage of the profits from each loan they issue, and these payments can continue over time. Also, the demand for quick loans is high in nearly every geo (even in the wealthy countries), and it increases during periods of economic difficulty. People often use Google to search for affordable solutions to their financial problems, making Google Ads an excellent platform to reach this audience. However, there is also a big challenge. Google Ads has very strict regulations on ads that promote financial services. Without a careful approach, your campaigns might be rejected, or your account could be permanently banned.
For example, you cannot create an advertisement that says, “Get a loan online in 5 minutes.” Google will almost certainly reject it due to its direct nature. A better strategy is to use broader keywords such as “improve your credit history,” “financial literacy,” “budget management,” “debt consolidation,” or “where to get money quickly.”
In the United Kingdom, for example, searching “improve credit score fast uk” might show 4 loan-related ads at the top of the results. This proves that this is the effective approach.
This approach allows you to reach a wider audience and attract users who may be interested in loans but have not yet searched for them specifically.
But even with these less obvious keywords, Google’s systems are becoming more advanced each year, and some campaigns may still fail to pass moderation.
Experienced affiliates address this by using Google Ads agency accounts, which receive priority treatment. Ads launched by these accounts are reviewed quickly, and if issues arise, support responds within a few hours. YeezyPay provides trusted agency accounts, and the service comes with extra perks. For example, suppose your ad account gets banned by Google Ads. In that case, YeezyPay allows you to transfer any remaining budget from that account to a new account, avoiding the need to wait months for an appeal decision that may not succeed.
Another effective tactic that allows you to get leads quickly is to focus on keywords that target specific audiences, such as “loans for students,” “small business loans,” or “mortgages.” Targeting the right audience increases click-through rates and conversions while keeping your cost-per-click (CPC) lower.
Landing page optimization is also important for Google Ads. Your landing pages should be visually appealing and include useful information, such as advice on financial literacy or managing money. This builds trust with users and improves your chances of passing moderation. Remember that Google prioritizes useful content that offers real value.
And one more important point: Always review the regulations in the country you are targeting. Different countries have their laws governing financial advertisements. What is permitted in one location may be prohibited in another.
Insurance offers
Insurance offers have the potential for long-term profits due to their high lifetime value (LTV), but they involve a lengthy sales process. A single client who purchases insurance can generate income for years. However, securing that initial lead is a difficult task.
The main obstacle is that Google Ads requires proof of permission to advertise insurance in your target region, often in the form of a license supported by extensive documentation. Most affiliates prefer to avoid this complication by using a combination of trusted agency accounts to simplify the moderation process and pre-landing pages that have a listing of the best insurance services.
If you are promoting only one insurance offer, consider this technique: place it at the top of the comparison table on your pre-landing page and label it “Editor’s Choice.”
And when it comes to getting access to trusted agency accounts, YeezyPay provides a practical solution. Trusted agency accounts from Yeezypay come with flexible funding options, letting you add money using a bank card or cryptocurrency. This gives you the freedom to manage your campaigns efficiently while keeping costs under control.
You should also note that choosing insurance offers requires careful research. Look at reviews from people in your target region and focus on popular sub-niches, such as health insurance, car insurance, or life insurance. Find out the key selling points and incorporate that messaging into your advertisements and landing pages. This alignment with user search queries reduces your CPC and improves performance.
In the insurance niche, it is also important to take into account seasonality. For example, travel insurance performs better in the summer, while accident insurance sees stronger results in the winter. Use demographic details, interests, and behavioral data to target users who are ready to buy immediately and reduce the need to run retargeting campaigns later.
Banking services
Promoting banking services through Google Ads demands a thoughtful and precise strategy. Your audience values reliability, stability, ease of use, and security, and they want to feel confident in their financial choices. Your advertisements and landing pages should reflect these priorities with a calm, clear, and persuasive tone.
Bold headlines or aggressive calls-to-action rarely lead to success in this sub-niche. Instead, highlight specific banking products, such as credit cards, savings accounts, mortgages, or investment opportunities.
Experienced affiliates and media buyers recommend using simple language in the ads and landing pages to explain the benefits of the offer, and back it up with proof like review screenshots or statistics.
It’s a good idea to study what your competitors are doing. Review their advertisements and websites to identify useful techniques or insights you can apply to your own campaigns.
Then, experiment by creating different ad versions tailored to specific audiences. For example, target credit card ads with cashback rewards at people who frequently shop online, or direct mortgage ads toward married individuals, whether they have children or not.
Forex/Crypto (no clear scams)
Forex and cryptocurrency offers are perfect for affiliates who have a lot of experience and aren’t afraid of taking risks. You can make a lot of money in this area, but there’s also a big chance of losing it all if you’re not careful.
Ads that promote trading platforms or brokerage services in the crypto niche are closely watched by Google Ads. Affiliates have to follow Google’s rules and the laws in both the country they’re targeting and the country where the broker is located.
Competition here is very high, but unlike the other offers we’ve talked about, CPA payouts in the crypto niche start at $200 to $300 per lead and can go as high as $1,200 to $1,300. This leads to high CPCs caused by bidding wars from other affiliates. To do well in this niche, you need a deep understanding of financial markets and plenty of experience with Google Ads.
When it comes to targeting, it is better to target an audience that is interested in investing, trading, and financial markets.
Use keywords connected to forex trading, market analysis, FOREX signals, and similar topics. Your landing page has to be top-notch, with clear and convincing information about the broker, including trading conditions, tools they offer, a warning about risks, and educational content. These details greatly increase your conversion rates and help your audience trust you.
Forex and crypto markets move fast, and what works today might not work tomorrow. On top of this, Google also pays close attention to this niche, and the moderators don’t hesitate when it comes to pausing campaigns or banning accounts if they break the rules or local laws. To manage these risks and run your campaigns smoothly, it’s better to use trusted agency accounts provided by YeezyPay. These accounts help you avoid the hassle of facing ad rejections and account bans, allowing you to freely test new strategies and scale the winners.
Conclusion
Promoting financial offers with Google Ads is one of the most profitable paths in affiliate marketing, but it’s also one of the hardest. Strict review processes and the risk of account bans mean you need a well-planned approach. To create successful campaigns for loans, insurance, and banking services that last a long time, you should use trusted agency accounts, choose your keywords carefully, and build landing pages that are filled with useful content.Since this niche is grayhat, Google prefers useful content and soft language over direct and aggressive financial promotions. If their algorithms or moderators notice anything suspicious, they can shut down all of your ad accounts at once if they are interconnected. This is more so if they are regular farmed accounts. Even large payouts in Forex and crypto might not cover the losses you incur when this happens. To lower these risks, experienced affiliates turn to YeezyPay’s trusted agency accounts, which make it simpler to get around restrictions, pass moderations, and keep your ad budget safe, even if a ban happens without warning.
