The case is clear for EMAIL over social:
• 57% of email subscribers spend 10-60 minutes browsing marketing
emails during the week. (ChoozOn)
• Knowledge workers on average spend 13 of their working hours
each week in their email inbox. (McKinsey & Company)
• Email is 40x more successful at acquiring new clients than either
Facebook and Twitter. (McKinsey & Company)
• 42% of B2B organizations say email is one of their most effective
lead generators for targeting new clients. (Circle Research)
• When it comes to purchases made as a result of receiving a
marketing message, email has the highest conversion rate (66%),
when compared to social, direct mail and more. (Direct Marketing
Association)
• One study showed that email is the second most used marketing
tool (after a company website) for B2B companies. (eMarketer)
Email Marketing Vs. Social Media
• 22% emails will not reach the inbox. 74% of Facebook Fans will
not even know you posted something. (MarketingProfs)
• 75% of the reach froma Facebook post happens in less than 2 hrs
but an Email needs to be killed to reach its life-span. (WiseMetrics)
• 77% prefer email to receive promotional content, while only 4%
prefer Facebook (MarketingLand)
• 78% of marketing emails are sent to a personal email account.
(ChoozOn)
Then of course you want to use it for something:
Neil Patel: “Email Continually Outperforms”
“Out of all the channels I tested as a marketer, email continually
outperforms most of them. Not only does it have a high conversion
rate, but as you build up your list you can continually monetize it
by pitching multiple products. Just look at ecommerce sites like
Amazon, one way they get you to continually buy more products
from them is by emailing you offers on a regular basis.”
Neil Patel – Cofounder of KISSmetrics & Crazy Egg
Noah Kagan: “90%+ Of Our Revenue Comes From
Automated Emails”
“Email is the most scalable way to make sales with new customers
and build deeper relationship with deeper customers. AppSumo.
com is a 7 figure business and 90%+ of our revenue comes from
automated emails.”
Noah Kagan – Founder of SumoMe
• 57% of email subscribers spend 10-60 minutes browsing marketing
emails during the week. (ChoozOn)
• Knowledge workers on average spend 13 of their working hours
each week in their email inbox. (McKinsey & Company)
• Email is 40x more successful at acquiring new clients than either
Facebook and Twitter. (McKinsey & Company)
• 42% of B2B organizations say email is one of their most effective
lead generators for targeting new clients. (Circle Research)
• When it comes to purchases made as a result of receiving a
marketing message, email has the highest conversion rate (66%),
when compared to social, direct mail and more. (Direct Marketing
Association)
• One study showed that email is the second most used marketing
tool (after a company website) for B2B companies. (eMarketer)
Email Marketing Vs. Social Media
• 22% emails will not reach the inbox. 74% of Facebook Fans will
not even know you posted something. (MarketingProfs)
• 75% of the reach froma Facebook post happens in less than 2 hrs
but an Email needs to be killed to reach its life-span. (WiseMetrics)
• 77% prefer email to receive promotional content, while only 4%
prefer Facebook (MarketingLand)
• 78% of marketing emails are sent to a personal email account.
(ChoozOn)
Then of course you want to use it for something:
Neil Patel: “Email Continually Outperforms”
“Out of all the channels I tested as a marketer, email continually
outperforms most of them. Not only does it have a high conversion
rate, but as you build up your list you can continually monetize it
by pitching multiple products. Just look at ecommerce sites like
Amazon, one way they get you to continually buy more products
from them is by emailing you offers on a regular basis.”
Neil Patel – Cofounder of KISSmetrics & Crazy Egg
Noah Kagan: “90%+ Of Our Revenue Comes From
Automated Emails”
“Email is the most scalable way to make sales with new customers
and build deeper relationship with deeper customers. AppSumo.
com is a 7 figure business and 90%+ of our revenue comes from
automated emails.”
Noah Kagan – Founder of SumoMe