Graybeard
Well-Known Member
>>>Streamlining our Partners
The last part of this project is the one which we’ve only recently completed — after much soul-searching we decided could no longer justify having thousands of sites on our platform which didn’t generate any meaningful revenues or register new members.
We are implementing SSL across our platform and adding a number of new payment processors which means the number of sites we run has a direct impact on our costs.
It is not in the interests of ourselves or our partners to create and operate dating sites which are commercially inefficient — so we took the decision to notify a minority of our partners that after reviewing their sites we would be shutting down a number of sites on the WhiteLabelDating.com platform.
Members of affected sites would be migrated to another, larger site belonging to the partner along with any associated revenues the impact of this would be minimal.
I have found it a difficult process to shut down sites which we have worked hard to attract to our platform and some partners have worked hard to create — but there is no point running sites which are not performing (or even showing any signs that they might perform).
Instead, we want to spend our time and efforts with our committed partners and invest both money and resources into supporting and motivating partners who are driving registrations to our business and working with us proactively for mutual long-term, sustainable growth. <<<
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What partner? Is he implying the aggregation of all of the affiliates' multiple low productivity white labels into one affiliate (partner) owned white label? Or is this just a crock of shit?
The last part of this project is the one which we’ve only recently completed — after much soul-searching we decided could no longer justify having thousands of sites on our platform which didn’t generate any meaningful revenues or register new members.
We are implementing SSL across our platform and adding a number of new payment processors which means the number of sites we run has a direct impact on our costs.
It is not in the interests of ourselves or our partners to create and operate dating sites which are commercially inefficient — so we took the decision to notify a minority of our partners that after reviewing their sites we would be shutting down a number of sites on the WhiteLabelDating.com platform.
Members of affected sites would be migrated to another, larger site belonging to the partner along with any associated revenues the impact of this would be minimal.
I have found it a difficult process to shut down sites which we have worked hard to attract to our platform and some partners have worked hard to create — but there is no point running sites which are not performing (or even showing any signs that they might perform).
Instead, we want to spend our time and efforts with our committed partners and invest both money and resources into supporting and motivating partners who are driving registrations to our business and working with us proactively for mutual long-term, sustainable growth. <<<
__________________________________________________________
What partner? Is he implying the aggregation of all of the affiliates' multiple low productivity white labels into one affiliate (partner) owned white label? Or is this just a crock of shit?
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