Why CPA campaigns stop performing good after a certain time period?

[seorealm90]

Hi there
I have read few case studies about the CPA offers people were promoting using paid advertising.
They optimised it and made profits. Some scaled it and some had to close it before the conversions started to decline i.e campaign wasn't performing good anymore. The time span of some campaigns was months while some lasted only for weeks.
Though the offer and the advertiser was still on the platform means their business were running as usual. My question is what causes a perfectly good ad campaign to decline? Is it the bad traffic quality sent by the traffic network or increased competition?

 

[Graybeard]

My theory is the proverbial: Pyrrhic Victory

All of the spy tools --Game On

 

[T J Tutor]

The time span of some campaigns was months while some lasted only for weeks.

This is the result of those with intelligence subscriptions finding all of the data on a winning campaign. These intelligence platforms provide the ads, the landers, the traffic sources, et., on all campaigns they discover and make the data available for review and download. Then, those of us with these subscriptions remove all the code from these items, have our developers place our code in them, and we modify the creatives and the landers to make them our own.

Now you also need to keep in mind other factors. Funnels, campaigns also have their own "half lives". They could be shorter or longer lives based on demographics, geos, as well a other factors.

 

[Gunna]

Hi there
I have read few case studies about the CPA offers people were promoting using paid advertising.
They optimised it and made profits. Some scaled it and some had to close it before the conversions started to decline i.e campaign wasn't performing good anymore. The time span of some campaigns was months while some lasted only for weeks.
Though the offer and the advertiser was still on the platform means their business were running as usual. My question is what causes a perfectly good ad campaign to decline? Is it the bad traffic quality sent by the traffic network or increased competition?

I can feel the pain.. however i am an advertiser but even getting the right network and right traffic is very tough. i also want to run CPA offers but still not able to do it right after spending months.

 

[T J Tutor]

I can feel the pain.. however i am an advertiser but even getting the right network and right traffic is very tough. i also want to run CPA offers but still not able to do it right after spending months.

You sound more like a publisher than an advertiser. Unless you have your own brand, unless you are pitching and selling offers you own, you are a publisher.

An advertiser would never state "i am an advertiser but even getting the right network and right traffic is very tough." A true advertiser is generally quite experienced and dialed in to the industry.

 

[Ariel-ActiveRevenue]

My question is what causes a perfectly good ad campaign to decline? Is it the bad traffic quality sent by the traffic network or increased competition?

Good question
a well-performing ad campaign can decline for several reasons. a major factor is ad fatigue - when users see the same ad repeatedly, its effectiveness drops as engagement decreases. Increased competition is another reason; more advertisers targeting the same audience can drive up costs and dilute the audience's responsiveness.
bad traffic quality from networks can also be a factor, especially if your audience isn’t as targeted over time. Other reasons include algorithm changes on ad platforms, shifts in consumer behavior, or changes in the performance of the offer itself (like less attractive pricing or a weaker funnel).

Are you actively refreshing creatives and targeting to counteract these declines?

 

[T J Tutor]

Are you actively refreshing creatives and targeting to counteract these declines?

This is very important.

 

[Graybeard]

Are you actively refreshing creatives and targeting to counteract these declines?

This is very important.

Might as well Make 3 new creatives for every week of the CPA /ad campaign How to do this with the *least amount of effort*

Remember: Live by the tool --die by the tool!

...how to an AI Mindmap

 

[seorealm90]

Are you actively refreshing creatives and targeting to counteract these declines?

So far only real case studies.