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Yes it is a must when you are doing paid traffic for your campaigns.Is that tracker is a must?
When you are doing paid traffic, you need to make sure that you are able to analyse your traffic from the data provided by your traffic sources back to your tracker. And when you have enough data you will be able to optimize your campaign and make profit from your investment. Tracker helps in gathering data which you can use for analysing and optimizing your campaigns. It mainly works with paid traffic.Why do we need to use tracker?