Why is anchor text important to SEO?

[Emmie S]

Why is anchor text important to SEO?

 

[Graybeard]

Because it says what the link has on it --in the simplest aspect.

 

[shibanni]

Why is anchor text important to SEO?

Because anchor text tells Google and the user that what the link has on it. Anchor text also tells your readers where they can find more information and what is on the other side of your links.

 

[MsSkeptical]

Anchor text is the clickable part of a link that users see. It not only gives searchers clues about what to expect in the site you are trying to link to. They are important for SEO because it tells search engines how to rank your site's content and what they should find when people look up links. Also, it looks more aesthetically pleasing that placing a bare naked link.

 

[Honeybadger]

There's something mischievous going on in this thread
Just can't put my finger on it
Trust your instincts

 

[azgold]

There's something mischievous going on in this thread

There often is in these kinds of threads.

 

[marthakahnwald]

Anchor text represents the content of the linked page so choose it wisely.

 

[onlinemenglasses]

Hi, Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as Google or Yahoo and Bing.

 

[Honeybadger]

When everyone does the same thing --no one stands out --so it's generally ignored

^^^ 100% AGREE ^^^​

 

[Graybeard]

They really aren't that much today --rehashing ancient SEO is pretty useless --unless you are a real n00b.
Link anchors are more useful as click-bait today from what I see. Nothing wrong in that when it's not (too) abused ...
When everyone does the same thing --no one stands out --so it's generally ignored --think about that ...

 

[Abseo]

anchor text tells Google and the user that what the link has on it.

 

[sanjana.mishra]

Anchor text mainly used to tell Google what link has on it. Anchor text is important to get more views, clicks and visibility.

 

[MarquittaGreen]

Google gives this best answer as a skyscrapper box

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The words contained in the anchor text help determine the ranking that the page will receive from search engines such as Google or Yahoo and Bing.

 

[swatisharma]

Both consumers and search engines benefit from anchor text. If a user clicks on the link, the link label describes what she will see on the linked page. Search engines, on the other hand, employ anchor text to index and rank webpages.

This is where the importance of relevance comes into play. If the referred content is irrelevant to the current issue, it may cost your website visitors due to a poor user experience. And, because the linked material doesn't give value to the user, your website will be moved down in search results.

Anchor text used correctly can boost your readers' trust in your brand and the content you publish on your website. It also aids your SEO efforts by providing all of the necessary signals to search engine crawlers.

 

[zwilliam]

Hi,

Anchor text is the interactive piece of a connection that clients see. It is significant for SEO in light of the fact that it provides web indexes a major insight about the substance of the connected page. It is actually the case that the Google rules about anchor text utilization are going against.

 

[Nancy Pearl]

it helps google to understand the link in a contextual manner

 

[Gamerseo]

Anchor text is very important, but you need to use it skillfully. If you use the anchor text too often, the effects will not be satisfactory.

 

[VortexAlpha]

Why is anchor text important to SEO?

It tells Google algorithms what your link is about and it's descriptive for the users at the same time.

 

[martin89]

Anchor text enhances the authority of the target page if the anchor text and targe pages are relevant. relevant anchor text and the text around anchor text both are important in terms of relevancy. many SEOs ignore this point. Off-page is a slow process but it definitely depends on relevancy and authority.

 

[roybaxter]

In SEO's best practice, the Anchor text indicate that the page you are linking to is relevant with the text. The ultimate goal of using Anchor Text is to improve keyword ranking to get more visitors on the page you linked.

 

[Nancy Pearl]

Because it gives search engines a big clue about the content of the linked page. This comes in very important SEO essentials you must care about this.